# Nescafe Taster's Choice Hazelnut Instant Coffee Beverage

> Health and ingredient intelligence for a real grocery product. Source: Supermarket Puzzle (Grocery Intelligence Index). Not a shop.

## Snapshot

- **Brand:** NESCAFE
- **Retailer listed:** Foodtown
- **Category:** Beverages
- **Size:** 1.69 oz
- **Human page:** https://supermarketpuzzle.com/product/nescafe-tasters-choice-hazelnut-instant-coffee-beverage-169-oz
- **Slug:** `nescafe-tasters-choice-hazelnut-instant-coffee-beverage-169-oz`

## NOVA classification

**NOVA 4** - Ultra-processed foods

This product contains industrial ingredients and additives (artificial flavor, caramel color, acesulfame potassium) and is an engineered instant beverage formulation, consistent with ultra-processed foods (NOVA 4).

## Review

Nescafe Taster's Choice Hazelnut Instant Coffee Beverage is a compact, shelf-stable instant coffee product that you’ll typically spot in the grocery coffee aisle next to other instant coffees, single-serve options, powdered creamers and sweeteners. Packaged in a small 1.69 oz container, its label leans into artisan language—"Craftsmanship Made Simple" and references to "master coffee crafters"—positioning it as a convenient but premium-feeling option. It’s aimed at busy adults who want a quick, flavored cup without the equipment of specialty coffee: commuters, office-workers, or travelers who prize simplicity and consistency. The product fits everyday occasions like quick morning cups, weekend brunch at home for guests who prefer flavored coffee, and on-the-go situations such as road trips or dorm-room staples for students. The sensory experience is immediate: fine dark granules that dissolve into a transparent, lightly viscous coffee drink with toasted, nutty hazelnut aroma and a hint of caramel sweetness from added caramelized sugar and caramel color. Rituals around it are utilitarian—spoon, hot water, stir—yet the flavored profile offers a comforting, slightly indulgent lift. Labeling evokes craft and sustainability messaging about farmers but does not carry organic or natural-certification marks; it also lists "artificial flavor" and an intense sweetener (acesulfame potassium). In plain processing terms, this is an industrially prepared instant beverage: roasted and brewed coffee concentrated and dried, then blended with sweeteners, flavorings and color to create a stable, quick-mix product. It reads as convenient and familiar within American grocery culture: approachable, portable, and designed for routine use.

## Diet flags

- Vegan
- Vegetarian
- Gluten-free
- Dairy-free

## Nutrition

- **Serving size:** 1.0
- **Servings per container:** 16
- **Calories:** 10
- **Total fat:** 0g (0% DV)
- **Saturated fat:** 0g (0% DV)
- **Sodium:** 5mg (0% DV)
- **Total carbs:** 2g (1% DV)
- **Total sugars:** 2g
- **Added sugars:** 2g (4% DV)
- **Protein:** 0g

## Ingredients

INSTANT COFFEE, CARAMELIZED SUGAR, CARAMEL COLOR, ARTIFICIAL FLAVOR, ACESULFAME POTASSIUM.

## Flagged ingredients

- **Caramel Color** (additive): Artificial coloring

## Context tags

- **Occasions:** weekend-brunch, road-trip, back-to-school
- **Vibes:** convenient, comforting, nostalgic

## FAQ

### Is the Hazelnut Instant Coffee healthy?

Well, that depends on your definition of healthy! This coffee has just 10 calories per serving and is low in sugar, which is great if you're watching your calorie intake. However, it does contain artificial flavors and sweeteners, so if you're aiming for a whole-foods approach, you might want to consider that.

### Is it vegan?

Yes! The Hazelnut Instant Coffee is completely vegan-friendly. There are no animal-derived ingredients, so you can sip on this delicious brew without any worries if you’re following a plant-based lifestyle.

### Is it gluten-free?

Absolutely! This coffee is gluten-free, making it a safe choice for anyone with gluten sensitivities or celiac disease. You can enjoy your cup of hazelnut goodness without any gluten-related concerns.

### Does it contain seed oils?

Nope, this coffee doesn't have any seed oils. Instead, it focuses on instant coffee and flavorings, which means you won’t find those controversial oils often discussed in health circles. It's all about that coffee flavor here!

### Does it contain artificial sweeteners?

Yes, it does contain artificial sweeteners, specifically Acesulfame Potassium. This is what helps keep the calorie count low while still giving you that sweet taste, but if you're not a fan of artificial ingredients, it’s something to keep in mind.

### Is it high in sugar?

Not at all! With only 2 grams of total sugars per serving, it's quite low in sugar compared to many flavored beverages. If you're looking for a sweet treat but don’t want to overdo it on sugar, this could be a nice option.

### What are healthier alternatives?

If you're looking for something a bit more natural, consider brewing your own coffee and adding a splash of hazelnut syrup or some ground hazelnuts for flavor. Or, try flavored coffee beans that are infused with natural flavors for a more wholesome experience.

### Can kids eat it?

While technically kids can have it since it’s vegan and gluten-free, it's probably best to keep it as an occasional treat. The caffeine content might not be suitable for younger kids, so moderation is key if they do indulge.

### Is it good for weight loss?

This coffee can fit into a weight loss plan since it's low in calories and sugar. However, relying solely on instant flavored coffees might not be the best strategy for weight loss. It’s best used as a part of a balanced diet.

### Is it ultra-processed?

Yes, the Hazelnut Instant Coffee is considered ultra-processed due to the presence of artificial flavors and sweeteners. While it’s convenient and tasty, it’s always good to balance it with whole, minimally processed foods in your diet.

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