Nescafe Taster's Choice Hazelnut Instant Coffee Beverage

Nescafe Taster's Choice Hazelnut Instant Coffee Beverage is a compact, shelf-stable instant coffee product that you’ll typically spot in the grocery coffee aisle next to other instant coffees, single-serve options, powdered creamers and sweeteners. Packaged in a small 1.69 oz container, its label leans into artisan language—"Craftsmanship Made Simple" and references to "master coffee crafters"—positioning it as a convenient but premium-feeling option. It’s aimed at busy adults who want a quick, flavored cup without the equipment of specialty coffee: commuters, office-workers, or travelers who prize simplicity and consistency. The product fits everyday occasions like quick morning cups, weekend brunch at home for guests who prefer flavored coffee, and on-the-go situations such as road trips or dorm-room staples for students. The sensory experience is immediate: fine dark granules that dissolve into a transparent, lightly viscous coffee drink with toasted, nutty hazelnut aroma and a hint of caramel sweetness from added caramelized sugar and caramel color. Rituals around it are utilitarian—spoon, hot water, stir—yet the flavored profile offers a comforting, slightly indulgent lift. Labeling evokes craft and sustainability messaging about farmers but does not carry organic or natural-certification marks; it also lists "artificial flavor" and an intense sweetener (acesulfame potassium). In plain processing terms, this is an industrially prepared instant beverage: roasted and brewed coffee concentrated and dried, then blended with sweeteners, flavorings and color to create a stable, quick-mix product. It reads as convenient and familiar within American grocery culture: approachable, portable, and designed for routine use.