# Brioche Butter Rolls, 12 OZ

> Health and ingredient intelligence for a real grocery product. Source: Supermarket Puzzle (Grocery Intelligence Index). Not a shop.

## Snapshot

- **Brand:** NATURES OWN
- **Retailer listed:** Whole Foods
- **Category:** breads-rolls-bakery/breads
- **Listed price:** $4.29
- **Human page:** https://supermarketpuzzle.com/product/natures-own-brioche-butter-rolls-12-oz-2
- **Slug:** `natures-own-brioche-butter-rolls-12-oz-2`

## NOVA classification

**NOVA 4** - Ultra-processed foods

Contains refined/enriched flours, added sugars, emulsifiers (lecithins), modified starches, isolated vegetable proteins and other industrial ingredients (maltodextrin, dextrose), which are characteristic of ultra-processed foods (NOVA 4). These ingredients and processing steps are used to achieve uniform texture, flavor and longer shelf life rather than minimal processing of whole foods.

## Review

You’d find these packaged brioche-style butter rolls on the supermarket bakery or bread aisle, handy for weekend brunches, slider nights, or quick family meals. They feel indulgent and comforting — soft, slightly sweet and nostalgic — while being designed for convenience. The long ingredient list (enriched flours, emulsifiers, isolated proteins, starches and sweeteners) and processing aids point to industrial processing that creates a pillowy texture and extended shelf life.

## Diet flags

- Vegetarian

## Nutrition

- **Serving size:** 1 ROLL
- **Servings per container:** 12
- **Calories:** 70
- **Total fat:** 0.5g (1% DV)
- **Saturated fat:** 0g (0% DV)
- **Trans fat:** 0g
- **Cholesterol:** 0mg (0% DV)
- **Sodium:** 120mg (5% DV)
- **Total carbs:** 15g (5% DV)
- **Total sugars:** 3g
- **Protein:** 2g

## Ingredients

UNBLEACHED ENRICHED FLOUR (WHEAT FLOUR, MALTED BARLEY FLOUR, NIACIN, REDUCED IRON, THIAMINE MONONITRATE, RIBOFLAVIN, FOLIC ACID) WATER SUGAR YEAST WHEAT GLUTEN CONTAINS 2% OR LESS OF EACH OF THE FOLLOWING: BUTTER* (MADE FROM MILK) SALT CULTURED WHEAT FLOUR VINEGAR MONOCALCIUM PHOSPHATE SUNFLOWER LECITHIN ENZYMES ANNATTO TURMERIC SESAME FLOUR ASCORBIC ACID VEGETABLE OIL (SUNFLOWER OIL, CANOLA OIL) VEGETABLE PROTEINS (PEA, POTATO, FABA BEAN) SOY LECITHIN CORN DEXTROSE CORN MALTODEXTRIN CORN STARCH.

## Flagged ingredients

- **sunflower oil** (seed-oil): Seed oil high in omega-6 fatty acids
- **canola oil** (seed-oil): Seed oil high in omega-6 fatty acids
- **soy lecithin** (emulsifier): Processed emulsifier
- **annatto** (additive): Artificial coloring
- **turmeric** (additive): Artificial coloring

## Context tags

- **Occasions:** weekend-brunch, game-day-prep, road-trip
- **Vibes:** indulgent, convenient, comforting, nostalgic

## FAQ

### Are these brioche butter rolls healthy?

Well, 'healthy' can be a bit of a moving target! These rolls are low in calories and free from artificial sweeteners, which is a plus. However, they do contain refined flour and added sugars, so while they can fit into a balanced diet, they might not be the best choice if you're looking for something high in fiber or protein.

### Are the brioche butter rolls vegan?

Nope, these rolls are not vegan. They contain butter, which is derived from milk, making them off-limits for those following a strict plant-based diet. If you’re looking for a vegan alternative, there are some great plant-based rolls out there!

### Can I eat these rolls if I'm gluten-free?

Unfortunately, these brioche butter rolls are not gluten-free. They’re made with unbleached enriched flour, which contains wheat, so they’re best avoided if you have a gluten intolerance or celiac disease. But fear not; there are plenty of gluten-free bread options available!

### Do these rolls contain seed oils?

Yes, they do contain seed oils—specifically sunflower oil and canola oil. While some folks prefer to steer clear of seed oils due to their processing methods, they are generally considered safe to consume in moderation. Just remember, context is key!

### Are there any artificial sweeteners in the brioche butter rolls?

No artificial sweeteners here! These rolls contain sugar, but that’s the only sweetener you’ll find. If you're looking for a more natural sweetness, you can always slather them with your favorite jam!

### Are the brioche butter rolls high in sugar?

Not at all! Each roll contains just 3 grams of sugar, which is quite low. So if you're keeping an eye on your sugar intake, these rolls won’t push you over the edge.

### What are some healthier alternatives to these rolls?

If you're looking for a healthier alternative, consider whole grain or sprouted bread options, which tend to be higher in fiber and nutrients. You might also try making your own rolls using almond flour or oat flour for a more wholesome twist!

### Can kids eat these brioche butter rolls?

Absolutely! These rolls can be a fun addition to kids' meals, especially when paired with a good source of protein or veggies. Just keep in mind that they should be enjoyed as part of a balanced diet, not as the main event.

### Are these rolls good for weight loss?

While these rolls are low in calories, they’re not necessarily a weight-loss miracle. They lack fiber and protein, which can help keep you fuller longer, so if you’re watching your weight, you might want to balance them with more nutrient-dense foods.

### Are these brioche butter rolls ultra-processed?

You could say they fall into the 'processed' category, but not necessarily 'ultra-processed.' They contain a mix of ingredients, some of which are pretty standard for bread, like flour and yeast, along with a few additives. It’s all about moderation — enjoy them occasionally as part of a varied diet!

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