Brioche Butter Rolls, 12 OZ
What You Should Know
You’d find these packaged brioche butter rolls on the supermarket bread aisle or grabbed for a weekend brunch, family dinner, or picnic when you want something soft and slightly indulgent. The product feels nostalgic and comforting, but the long list of refined flours, emulsifiers, maltodextrin/dextrose and colorants points to industrial formulation for a very soft texture, uniform crumb and extended shelf-life (NOVA hints).
Nutrition Facts
Ingredients
UNBLEACHED, ENRICHED, FLOUR, (WHEAT, FLOUR,, MALTED, BARLEY, FLOUR,, NIACIN,, REDUCED, IRON,, THIAMINE, MONONITRATE,, RIBOFLAVIN,, FOLIC, ACID), WATER, SUGAR, YEAST, WHEAT, GLUTEN, CONTAINS, 2%, OR, LESS, OF, EACH, OF, THE, FOLLOWING:, BUTTER*, (MADE, FROM, MILK), SALT, CULTURED, WHEAT, FLOUR, VINEGAR, MONOCALCIUM, PHOSPHATE, SUNFLOWER, LECITHIN, ENZYMES, ANNATTO, TURMERIC, SESAME, FLOUR, ASCORBIC, ACID, VEGETABLE, OIL, (SUNFLOWER, OIL,, CANOLA, OIL), VEGETABLE, PROTEINS, (PEA,, POTATO,, FABA, BEAN), SOY, LECITHIN, CORN, DEXTROSE, CORN, MALTODEXTRIN, CORN, STARCH..
Flagged Ingredients:
- •sunflower oil - Seed oil high in omega-6 fatty acids
- •canola oil - Seed oil high in omega-6 fatty acids
- •soy lecithin - Processed emulsifier
- •annatto - Artificial coloring
- •turmeric - Artificial coloring
Dietary Labels
Ultra-Processing Assessment
Ultra-Processed
Why this score?
Contains multiple industrial ingredients and additives (corn maltodextrin, corn dextrose, monocalcium phosphate, lecithins, vegetable proteins, colorants) alongside refined enriched flour, indicating industrial formulation and processing beyond traditional bread-making, consistent with NOVA 4 ultraprocessed foods.
Explore Similar Products
breads-rolls-bakery/breads at Whole Foods
See every breads-rolls-bakery/breads option at Whole Foods
NATURES OWN products
Explore the full NATURES OWN lineup
Low Sugar Snacks
Keep sugar intake in check
Low Calorie Snacks
Light options under 150 calories
Low Sodium Snacks
Heart-healthy low-sodium choices
Budget-Friendly Finds
Great options that won't break the bank
Others also viewed
Keto Soft White Bread, 16 OZ
NATURES OWN
Sourdough Spelt Bread, 24 OZ
BERLIN BAKERY
Ezekiel Pita Bread, 10 OZ
FOOD FOR LIFE
Perfectly Crafted White Bread, 22 OZ
NATURES OWN
Perfectly Crafted Multigrain Bread, 22 OZ
NATURES OWN
Gluten Free Multigrain Bread, 20 OZ
365 by Whole Foods Market
Gluten Free White Bread, 20 OZ
365 by Whole Foods Market
Organic Sprouted Honey Oat Sandwich Bread, 22 OZ
365 by Whole Foods Market
365 by Whole Foods Market, Bread Sprouted Multigrain Seed Organic, 22 Ounce
365 by Whole Foods Market
365 by Whole Foods Market, Organic Sprouted Whole Wheat Sandwich Bread, 22 Ounce
365 by Whole Foods Market
Organic Sprouted Original 3 Seed Bread, 24 OZ
FOOD FOR LIFE
French Baguettes 2 Count, 8.4 OZ
UDIS GLUTEN FREE FOODS
Common Questions about Brioche Butter Rolls, 12 OZ
Well, 'healthy' can be a bit of a moving target! These rolls are low in calories and free from artificial sweeteners, which is a plus. However, they do contain refined flour and added sugars, so while they can fit into a balanced diet, they might not be the best choice if you're looking for something high in fiber or protein.