# Nature Valley Soft-Baked Oatmeal Squares, Cinnamon > Health and ingredient intelligence for a real grocery product. Source: Supermarket Puzzle (Grocery Intelligence Index). Not a shop. ## Snapshot - **Brand:** Nature Valley - **Retailer listed:** Foodtown - **Category:** Cereal & Breakfast - **Size:** 7.44 oz - **Human page:** https://supermarketpuzzle.com/product/nature-valley-soft-baked-oatmeal-squares-cinnamon-744-oz - **Slug:** `nature-valley-soft-baked-oatmeal-squares-cinnamon-744-oz` ## NOVA classification **NOVA 4** - Ultra-processed foods Contains multiple industrial ingredients (tapioca syrup, vegetable glycerin, palm/palm kernel oil), emulsifiers and flavorings and is formulated to provide a stable, ready-to-eat product, fitting the ultraprocessed NOVA 4 category. ## Review Nature Valley Soft-Baked Oatmeal Squares — Cinnamon presents itself as a convenient, slightly indulgent take on the familiar granola bar. On grocery shelves you’ll commonly find it in the breakfast/snack aisle near other granola bars, cereal bars, and packaged oatmeal products, often adjacent to other Nature Valley items and mainstream snack brands. It’s the kind of item shoppers toss into carts during school-run grocery trips or when picking up road-trip snacks. The brand leans into outdoorsy, active-lifestyle imagery and a ‘whole grain’ positioning that appeals to busy families and adults seeking perceived healthier snacks; packaging uses warm browns and greens and calls out oats and cinnamon to suggest wholesomeness without making organic promises. Labels typically highlight “whole grain oats” and simple-sounding ingredients, creating a health halo, though the product is not sold as certified organic. In plain terms it’s a manufactured bakery-style snack: soft-baked in a factory with added syrups, oils, and emulsifiers to achieve texture and shelf stability. Sensory-wise the squares are tender and slightly chewy with a soft crumb, a sticky-sweet surface from tapioca syrup and glycerin, and a warm cinnamon aroma; they come in a small boxed package with individual pouches for grab-and-go rituals. People often eat them with coffee, pack them into lunchboxes, or nibble one as a mid-afternoon pick-me-up. The eating ritual is casual and portable — a hand-held, tidy snack that trades homemade simplicity for convenience and consistent texture from bite to bite. ## Diet flags - Vegetarian ## Nutrition - **Serving size:** 1 - **Servings per container:** 6 - **Calories:** 150 - **Total fat:** 6g (8% DV) - **Saturated fat:** 1g (5% DV) - **Sodium:** 120mg (5% DV) - **Total carbs:** 24g (9% DV) - **Dietary fiber:** 3g (11% DV) - **Total sugars:** 9g - **Added sugars:** 8g (16% DV) - **Protein:** 2g ## Ingredients Whole Grain Oats, Whole Grain Wheat Flour, Brown Sugar, Canola Oil, Tapioca Syrup, Vegetable Glycerin, Chicory Root Extract, Sugar, Raisin Juice Concentrate, Palm and Palm Kernel Oil, Baking Soda, Salt, Cinnamon, Egg Whites, Whey, Natural Flavor, Soy Lecithin. ## Flagged ingredients - **canola** (seed-oil): Seed oil high in omega-6 fatty acids - **soy lecithin** (emulsifier): Processed emulsifier ## Context tags - **Occasions:** back-to-school, road-trip, movie-night - **Vibes:** wholesome, convenient, nostalgic ## FAQ ### Is the Cinnamon Oatmeal Square healthy? The Cinnamon Oatmeal Square can be a tasty addition to your breakfast routine, especially if you're looking for something quick and convenient. It has whole grains and some fiber, which is great for your digestive health. However, it does contain added sugars, so it's best enjoyed in moderation, perhaps alongside some fruit for a balanced meal. ### Is the Cinnamon Oatmeal Square vegan? Nope, the Cinnamon Oatmeal Square isn't vegan. It contains egg whites and whey, which are animal-derived ingredients. If you’re looking for a plant-based breakfast option, you might want to check out some vegan granola bars instead. ### Is the Cinnamon Oatmeal Square gluten-free? Unfortunately, no, this oatmeal square isn't gluten-free. It contains whole grain wheat flour, which means it's not suitable for those with gluten sensitivities or celiac disease. If you need a gluten-free option, there are plenty of brands out there that cater specifically to that need. ### Does the Cinnamon Oatmeal Square contain seed oils? Yes, it does contain canola oil and palm oil, which are both considered seed oils. While some people prefer to avoid seed oils due to their processing methods, they are commonly used in many products for their texture and moisture. It's all about what fits into your personal dietary preferences! ### Does the Cinnamon Oatmeal Square contain artificial sweeteners? Nope, you won't find any artificial sweeteners in the Cinnamon Oatmeal Square. It gets its sweetness from brown sugar and raisin juice concentrate, which can be a more natural alternative for those looking to avoid synthetic sweeteners. So, if you're okay with a bit of sugar, you're in the clear! ### Is the Cinnamon Oatmeal Square high in sugar? While the Cinnamon Oatmeal Square does have added sugars, totaling 8 grams per serving, it's not considered high in sugar compared to many other breakfast bars out there. It’s important to keep in mind what you’re pairing it with; a piece of fruit or some yogurt can balance it out nicely! ### What are some healthier alternatives to the Cinnamon Oatmeal Square? If you're seeking healthier alternatives, consider options like homemade oatmeal bars made with oats, nut butter, and natural sweeteners like honey or maple syrup. You could also try granola with less sugar or even just plain oatmeal topped with fruits and nuts for a wholesome breakfast that keeps you full and satisfied. ### Can kids eat the Cinnamon Oatmeal Square? Absolutely! The Cinnamon Oatmeal Square can be a fun treat for kids, especially with its sweet cinnamon flavor. Just keep an eye on portion sizes, as it does have added sugars, and pair it with something nutritious like a piece of fruit or a glass of milk to round out their meal. ### Is the Cinnamon Oatmeal Square good for weight loss? It can fit into a weight loss plan, but moderation is key! With 150 calories per square and some added sugars, it’s better as an occasional treat rather than a daily staple. Pairing it with protein or fiber-rich foods can help keep you fuller for longer, making it easier to stick to your weight loss goals. ### Is the Cinnamon Oatmeal Square ultra-processed? While it’s not the most minimally processed option out there, the Cinnamon Oatmeal Square is a step above some ultra-processed snacks. It contains recognizable ingredients like oats and cinnamon, but also has some additives like vegetable glycerin and tapioca syrup. 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