Muir Glen Organic Fire Roasted Crushed Tomatoes

Muir Glen Organic Fire Roasted Crushed Tomatoes is a 28 oz shelf-stable can that you’d expect to find in the canned goods or pasta aisle, shelved alongside other canned tomatoes, tomato sauces, and Italian pantry staples. The label leans into organic and farm-to-fork language—California sunshine, canned quickly after harvest—and highlights “no added preservatives,” drawing shoppers who prioritize simple, recognizable ingredients. It’s positioned as a pantry workhorse for home cooks who want convenience without sacrificing perceived quality: think health-conscious families, weekend cooks, and millennial home chefs who value organic certification and bold flavor. The ingredient list is short (organic tomato puree, organic fire-roasted tomatoes, citric acid, sea salt), and the label’s clean design, organic seal, and “fire-roasted” callout create a natural, wholesome halo rather than kid-focused or indulgent branding. In plain terms this is a processed, canned tomato product—heat-treated and sealed for shelf stability, with minimal additives for acidity and salt. Sensory-wise expect a bright, tangy tomato base with small crushed pieces and a subtle smoky char from the fire-roasting; texture is saucy with discernible tomato bits, not a smooth passata. Packaging is a standard metal can with a colorful, rustic label; ritual uses include dumping and simmering into sauces, soups, chilis, shakshuka, or as a quick base for pizza and pasta dishes. Nutritionally it’s low-calorie and modest in sugars (20 calories, 90 mg sodium, 3 g sugars per serving as labeled), making it an easy, practical staple for everyday cooking and emergency pantry stocking.