Kellogg's Frosted Mini-Wheats Breakfast Cereal, Kids Cereal, Family Breakfast, Original, 16oz Box (1 Box)

Kellogg's Frosted Mini-Wheats (16 oz) sits in the supermarket cereal aisle among family and kids' cold cereals, often at eye level in the breakfast section near other sweetened whole-grain cereals and toaster pastries. It reads like a bridge product — positioned as a wholesome, kid-friendly morning staple with a sugary twist. Shoppers reach for it on back-to-school runs, rushed weekday mornings, or when packing snacks for sports and road trips. The brand leans on nostalgia and family routines: classic blue-and-white box art, bite-sized wheat biscuits frosted on one side, and the ritual of pouring them into a bowl and savoring the crunchy texture that softens into “frosted cereal milk.” Marketing targets parents and children simultaneously, promoting whole grain content, added vitamins and minerals, and the promise of a low-fat, energizing start to the day while retaining playful, kid-oriented appeal. Label language creates health halos — “100% whole grain,” “good source of vitamins and minerals,” and fiber claims — despite visible sweeteners and preservatives; there is no organic certification and ingredients include added sugar, brown rice syrup and BHT for freshness. In plain terms, this is a processed breakfast cereal made from whole grain wheat with added sugars and stabilizers. Sensory notes: small, crisp rectangles with a sandy sugar frosting that gives an immediate sweet crunch and a distinctive sweetened milk aftertaste; packaged in a printed cardboard box with an inner bag. Typical use is a quick breakfast bowl with milk, snack-time handfuls, or late-night comfort eating — familiar, convenient, and engineered for consistent texture and shelf life.