# Matcha Vanilla Protein Bar, 1.4 OZ

> Health and ingredient intelligence for a real grocery product. Source: Supermarket Puzzle (Grocery Intelligence Index). Not a shop.

## Snapshot

- **Brand:** Mezcla
- **Retailer listed:** Whole Foods
- **Category:** snacks-chips-salsas-dips/nutrition-granola-bars
- **Listed price:** $3.19
- **Human page:** https://supermarketpuzzle.com/product/mezcla-matcha-vanilla-protein-bar-14-oz
- **Slug:** `mezcla-matcha-vanilla-protein-bar-14-oz`

## NOVA classification

**NOVA 4** - Ultra-processed foods

The product contains multiple industrial ingredients and additives (tapioca syrup, vegetable glycerine, palm kernel oil, natural flavors, protein isolates and flavored coating) and a long reformulated ingredient list, which are characteristic of ultra-processed foods (NOVA 4).

## Review

You'd find this bar in the natural/health snack aisle or tucked into the protein-bar section—an easy grab-and-go for a gym bag, office drawer, or travel snack. It projects a 'healthy-indulgent' vibe: matcha and nuts suggest wholesomeness while a white-chocolate flavored coating and sweet syrups deliver a dessert-like treat. The long ingredient list (isolated pea protein crisps, syrups, vegetable glycerine, flavored coating and emulsifiers) and crunchy crisps signal intensive industrial processing, so expect a chewy, slightly crunchy texture typical of NOVA 4 products.

## Diet flags

- Vegetarian
- Gluten-free
- Dairy-free
- Organic

## Nutrition

- **Serving size:** 1 BAR
- **Servings per container:** 4
- **Calories:** 170
- **Total fat:** 6g (8% DV)
- **Saturated fat:** 3g (15% DV)
- **Trans fat:** 0g
- **Cholesterol:** 0mg (0% DV)
- **Sodium:** 180mg (8% DV)
- **Total carbs:** 20g (7% DV)
- **Dietary fiber:** 3g (11% DV)
- **Total sugars:** 7g
- **Protein:** 10g

## Ingredients

PEA CRISPS (PEA PROTEIN, RICE STARCH) WHITE CHOCOLATE FLAVORED COATING (SUGAR, PALM KERNEL OIL, NATURAL FLAVOR, SUNFLOWER LECITHIN, SALT) TAPIOCA SYRUP SUNFLOWER SEED BUTTER VEGETABLE GLYCERINE PREBIOTIC SOLUBLE TAPIOCA FIBER PUMPKIN SEEDS PEA PROTEIN ORGANIC QUINOA CRISPS (ORGANIC QUINOA) TAPIOCA FIBER COCONUT OIL ORGANIC MATCHA POWDER SEA SALT VANILLA EXTRACT ALMONDS.

## Flagged ingredients

- **sunflower** (seed-oil): Seed oil high in omega-6 fatty acids
- **sunflower lecithin** (emulsifier): Processed emulsifier

## Context tags

- **Occasions:** post-workout, road-trip, back-to-school
- **Vibes:** convenient, wholesome, indulgent

## FAQ

### Is the Matcha Vanilla Protein Bar healthy?

The Matcha Vanilla Protein Bar can definitely fit into a balanced diet, especially if you're looking for a snack that provides some protein and fiber. With 10 grams of protein and only 7 grams of sugar, it’s a decent option for a mid-afternoon pick-me-up. However, 'healthy' can mean different things depending on your dietary needs, so it’s always good to consider how it fits into your overall eating habits!

### Is the Matcha Vanilla Protein Bar vegan?

Nope, this bar isn't vegan! It contains white chocolate-flavored coating made with palm kernel oil and other non-vegan ingredients. So if you're looking for a plant-based snack, you might want to explore other options that are specifically labeled vegan.

### Is it gluten-free?

Yes! The Matcha Vanilla Protein Bar is gluten-free, making it a great option for those with gluten sensitivities or celiac disease. You can enjoy it without worrying about any hidden gluten sneaking in.

### Does it contain seed oils?

Yes, it contains palm kernel oil in the white chocolate-flavored coating. While some folks steer clear of seed oils, palm kernel oil is often used for its stability and texture. It’s not necessarily 'bad,' but if you're watching your seed oil intake, it’s something to keep in mind.

### Does it contain artificial sweeteners?

Nope, no artificial sweeteners here! The sweetness comes from sugar and tapioca syrup, which means you’re getting a more natural flavor profile. That’s a win for those who prefer to avoid synthetic sweeteners.

### Is it high in sugar?

Not really! With just 7 grams of sugar per bar, it’s not considered high in sugar, especially compared to many other snacks out there. It's a nice balance that won’t send your blood sugar on a wild ride, but still gives you a hint of sweetness.

### What are healthier alternatives to the Matcha Vanilla Protein Bar?

If you're looking for healthier alternatives, consider options like homemade energy balls made with oats, nut butter, and seeds. You could also try fruit and nut bars with fewer ingredients or even a classic apple with almond butter — both offer great nutrition without the added sugars or oils.

### Can kids eat the Matcha Vanilla Protein Bar?

Absolutely! Kids can enjoy this protein bar as a snack, especially if they’re active and need a little fuel. Just keep in mind that it does have some sugar, so it might be best as an occasional treat rather than a daily staple.

### Is it good for weight loss?

The Matcha Vanilla Protein Bar can be a helpful snack if you're trying to manage your weight, thanks to its protein content that can help keep you feeling full. Just remember, moderation is key! Pair it with a balanced diet and regular exercise for the best results.

### Is it ultra-processed?

While the Matcha Vanilla Protein Bar does contain some processed ingredients, it’s not considered ultra-processed. It’s made with a mix of recognizable ingredients like pea protein, pumpkin seeds, and organic quinoa crisps, so it leans more towards being minimally processed. This makes it a more wholesome choice compared to many other heavily processed snacks.

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