McCormick Gourmet Organic Cracked Black Pepper

McCormick Gourmet Organic Cracked Black Pepper is presented as a small, premium spice jar that shoppers will find in the spice and seasoning aisle alongside whole peppercorns, ground pepper, sea salts, finishing salts, and specialty rubs. The 1.37 oz jar sits on upper or middle shelves in the gourmet section or near organic and specialty baking/cooking ingredients. This product suits grocery trips focused on stocking a well-appointed pantry, weekend cooking projects, dinner party prep, or weeknight meal finishing touches. It appeals to home cooks who want a bolder, textural pepper hit—think steak rubs, roasted vegetables, simple pastas, and salads finished at the table. Brand positioning leans premium and culinary: McCormick Gourmet signals higher-end, ingredient-focused cooking for foodies, home entertainers, and health-conscious shoppers who prefer certified organic inputs. The label emphasizes organic certification and the gourmet line, lending a natural, clean-label halo without children’s marketing or gimmicks. Processing is straightforward and minimal: pepper berries are harvested, fermented and sun-dried, then cracked to create a coarse texture; no additives are listed. Sensory details emphasize a robust, hot-biting aroma with a crunchy, coarse mouthfeel that stands out more than regular ground pepper; visually it provides speckled, rustic appeal as a finishing touch. Packaging is a small clear jar or shaker with a screw or flip lid that encourages table-side use or use directly from the jar while cooking. The ritual is tactile and immediate—shake or tap cracked pepper onto food for aroma, visual contrast, and a pepper-forward bite that signals home-cooked quality.