Can you spot the ultraprocessed foods?

Take a virtual shopping trip to learn more about what's on grocery store shelves.

Heirloom Blue Corn Masa Harina, 35.2 OZ
pantry-essentials/baking
📊 NOVA 1🌱 Vegan🌾 Gluten-Free🥛 Dairy-Free✨ Seed Oil Free

Heirloom Blue Corn Masa Harina, 35.2 OZ

MASIENDA
Available at Whole Foods
97
Calories
3g
Protein
0.6g
Sugars
0mg
Sodium
3.5g
Fiber
8
Ingredients

What You Should Know

You'd spot this bag in the ethnic foods or baking aisle, grabbed when you plan to make tortillas, tamales, or blue-corn pancakes at home. It feels nostalgic and wholesome — a pantry staple tied to traditional cooking — and because it's simply nixtamalized, dried and ground heirloom corn with a trace of lime, it yields a slightly coarse, tender masa and aligns with minimally processed (NOVA 1) foods rather than ultra‑processed products.

Nutrition Facts

Serving Size: 1 serving
Servings per Container: 33
Calories97
% Daily Value*
Total Fat1g1%
Saturated Fat0g0%
Trans Fat0g
Cholesterol0mg0%
Sodium0mg0%
Total Carbohydrate19g7%
Dietary Fiber3.5g13%
Total Sugars0.6g
Protein3g
* The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.

Ingredients

100%, SINGLE-ORIGIN, HEIRLOOM, CORN, (NON-GMO), TRACE, OF, LIME..

Dietary Labels

This product is vegan, is gluten-free, and is not organic.

Ultra-Processing Assessment

NOVA Score:1 / 4

Minimally Processed

Why this score?

Ingredients list is a single traditional ingredient (heirloom corn) with trace lime and the product is made by nixtamalization and milling rather than industrial formulation with additives, so it fits NOVA group 1 (minimally processed).

Daily Ritual

Can you Spot Ultraprocessed Foods? Play our Supermarket Game

Take a virtual shopping trip to learn more about what's on grocery store shelves.

Shopping in the supermarket oil aisle

Others also viewed

Common Questions about Heirloom Blue Corn Masa Harina, 35.2 OZ

Absolutely! This masa harina is made from 100% single-origin heirloom corn, which means it’s minimally processed and packed with nutrients. With a good dose of dietary fiber and low sugar content, it can be a healthy addition to your meals, especially when compared to more processed flour options.

Perfect For

weekend-brunch
meal-prep-sunday
holiday-baking

Vibe:

nostalgicwholesomepractical
$8.79
per package