Luigi Vitelli Bow Ties, No. 15

Luigi Vitelli Bow Ties No. 15 is a classic imported Italian dried pasta sold in 16-oz retail boxes. On the shelf you’d find it in the pasta & rice aisle, often grouped with other imported Italian macaroni shapes and positioned near jarred tomato sauces, canned tomatoes, olive oil, and boxed gnocchi. It reads like a pantry staple for weeknight dinners and family gatherings: “100% Durum wheat semolina,” “Enriched macaroni product,” and an old-world tagline (“Since 1885,” “Product of Italy”) give it a traditional, authentic lift without modern gimmicks. The label leans on heritage and ingredient simplicity rather than kid-focused graphics or organic badges; there are no organic or non-GMO seals, and the minimal ingredient list (semolina + added B-vitamins and iron) invites a wholesome, old-fashioned impression. Processing context: it’s a factory-made dried pasta—extruded and dehydrated from durum semolina with added micronutrients—so it’s not heavily reformulated. Sensory cues: farfalle (bow ties) have a slightly ridged center and flat wings, offering a firm, toothsome bite when cooked al dente (7–9 minutes). Packaging is straightforward—retail box with brand art and product claims—inviting quick pantry retrieval and simple preparation rituals: boiling, draining, tossing with sauce or a splash of olive oil and grated cheese. Brand positioning skews toward shoppers who value culinary tradition and reliable pantry basics—home cooks seeking dependable texture and Italian provenance rather than novelty or indulgence. It fits comfortably in American grocery culture as an everyday, family-friendly imported staple.