Can you spot the ultraprocessed foods?

Take a virtual shopping trip to learn more about what's on grocery store shelves.

Organic Grain-Free Cocoa Cereal, 7 OZ
pantry-essentials/cereal
📊 NOVA 4🌱 Vegan🌾 Gluten-Free🥛 Dairy-Free🌿 Organic

Organic Grain-Free Cocoa Cereal, 7 OZ

Lovebird
Available at Whole Foods
110
Calories
1g
Protein
6g
Sugars
50mg
Sodium
2g
Fiber
17
Ingredients

What You Should Know

You'd find this in the natural/organic section or breakfast aisle, picked up as a quick morning option or snack by shoppers seeking a grain‑free cocoa cereal. It gives a nostalgic, slightly indulgent vibe with comforting chocolate flavor, but the ready‑to‑eat crunchy texture and industrial shaping from cassava flour and added sweetener/oil hint at significant processing typical of ultra‑processed products.

Nutrition Facts

Serving Size: 1 serving
Servings per Container: 6
Calories110
% Daily Value*
Total Fat1g1%
Saturated Fat1g5%
Trans Fat0g
Cholesterol0mg0%
Sodium50mg2%
Total Carbohydrate25g9%
Dietary Fiber2g7%
Total Sugars6g
Protein1g
* The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.

Ingredients

ORGANIC, CASSAVA, FLOUR, ORGANIC, COCONUT, SUGAR, ORGANIC, COCOA, POWDER, ORGANIC, COCONUT, OIL, ORGANIC, VANILLA, EXTRACT, SEA, SALT..

Flagged Ingredients:

  • coconut oil - Seed oil high in omega-6 fatty acids
No Seed Oil

Dietary Labels

This product is vegan, is gluten-free, and is organic.

Ultra-Processing Assessment

NOVA Score:4 / 4

Ultra-Processed

Why this score?

Despite simple, organic ingredients, this ready‑to‑eat cereal is industrially manufactured (flour processing, shaping/extrusion, added sweetener and oil) and therefore aligns with NOVA group 4 characteristics of ultra‑processed foods.

Daily Ritual

Can you Spot Ultraprocessed Foods? Play our Supermarket Game

Take a virtual shopping trip to learn more about what's on grocery store shelves.

Shopping in the supermarket oil aisle

Others also viewed

Common Questions about Organic Grain-Free Cocoa Cereal, 7 OZ

Healthiness can be a bit subjective, but this cereal is packed with organic ingredients and is free from artificial additives. It’s lower in sugar compared to many conventional cereals, making it a better choice for those looking to reduce their sugar intake. However, if you're after something high in protein or fiber, you might want to pair it with some nuts or seeds.

Perfect For

back-to-school
weekend-brunch
road-trip

Vibe:

nostalgicconvenientwholesome
$8.99
per package