Dannon Light & Fit Greek Yogurt, 4 Pack, Blueberry

Dannon Light & Fit Greek Yogurt (Blueberry) is a four-pack of single-serve, fat-free Greek-style cups you’ll find in the refrigerated dairy aisle next to other Greek and “light” yogurts, protein cups and refrigerated snack packs. Brightly labeled and shrink-wrapped as a multipack, it sits near fruit-flavored tubs, granola parfait kits and other on-the-go breakfast items. It’s marketed for quick breakfasts, lunchbox additions, post-workout snacks or an evening treat when you want protein without a lot of calories. The brand leans into fitness and calorie-conscious culture — a mass-market, mainstream positioning that appeals to time-pressed adults, weight-conscious shoppers and parents who want a perceived healthier snack for kids. Packaging and labels emphasize low-calorie and high-protein claims (“80 calories,” “12 g protein”), “fat free,” and active cultures, creating a health-halo effect despite the presence of sweeteners and additives; there’s no organic certification and the ingredient list includes artificial flavors, color and non-nutritive sweeteners. In plain terms it’s a processed refrigerated yogurt: cultured nonfat milk with fruit puree plus added water, sweeteners, a modified starch, preservatives and colorants. Sensory notes: thick, spoonable Greek-style texture with a creamy body and a slightly syrupy blueberry swirl; the texture may feel a touch stabilized or gelled from thickeners. The ritual is grab-and-go — peel the foil lid, stir or layer into a parfait, top with granola, or scoop straight from the cup after a workout or between errands. Its convenience and predictability are central to its grocery-culture role.