# Krusteaz Wild Blueberry Supreme Muffin Mix > Health and ingredient intelligence for a real grocery product. Source: Supermarket Puzzle (Grocery Intelligence Index). Not a shop. ## Snapshot - **Brand:** Krusteaz - **Retailer listed:** Foodtown - **Category:** Cooking & Baking - **Size:** 17.10 oz - **Human page:** https://supermarketpuzzle.com/product/krusteaz-wild-blueberry-supreme-muffin-mix-1710-oz - **Slug:** `krusteaz-wild-blueberry-supreme-muffin-mix-1710-oz` ## NOVA classification **NOVA 4** - Ultra-processed foods The mix contains industrial ingredients and additives—modified starches, gums, emulsifiers, sodium aluminum phosphate, 'natural flavor'—and is a ready-to-cook formulation, fitting the ultra-processed NOVA 4 category. ## Review Krusteaz Wild Blueberry Supreme Muffin Mix is a familiar boxed mix that lives on the baking aisle next to pancake, cake and other quick-bake mixes, often shelved near canned fruit and breakfast staples. Packaged as a cardboard box that includes a separate can of wild blueberries, it trades kitchen labor for convenience—stirring the dry mix with wet ingredients, folding in the canned berries, and popping the batter into a muffin tin. The brand leans on home-baked nostalgia: a family-oriented, mid-market positioning that evokes warm weekend breakfasts, school-lunch prep and easy entertaining. Marketing highlights include the promise of “wild blueberries” and a ready-made mix, but the label lacks organic certification and relies on small health halos such as “made with real fruit” while also listing “natural flavor” and fortified enriched flour. Visually it often uses bright blueberry photography and approachable typefaces that appeal to busy parents and home bakers who want a comforting result without baking from scratch. Sensory expectations are immediate: the oven fills a kitchen with a sweet, bready aroma; muffins emerge with a tender, slightly cakey crumb, studded with soft, syrupy blueberry pockets from the can. Texture is moist and soft rather than artisanal or chewy. Processing-wise, this is a highly processed convenience product—dry mix components include modified starches, gums, leavening salts and flavoring agents to ensure consistency and shelf stability. Rituals around it emphasize speed and shared moments—a stack of warm muffins for brunch, after-school snacks, or a quick dessert when guests arrive. ## Diet flags - Vegetarian - Dairy-free ## Nutrition - **Serving size:** 2.0 - **Servings per container:** 6 - **Calories:** 270 - **Total fat:** 1g (1% DV) - **Saturated fat:** 0g (0% DV) - **Sodium:** 440mg (19% DV) - **Total carbs:** 63g (23% DV) - **Dietary fiber:** 1g (4% DV) - **Total sugars:** 31g - **Added sugars:** 30g (60% DV) - **Protein:** 3g ## Ingredients Muffin Mix: Enriched Bleached Flour (Wheat Flour, Niacin, Reduced Iron, Thiamin Mononitrate, Riboflavin, Folic Acid), Sugar, Food Starch-Modified, Natural Flavor, Salt, Arabic Gum, Leavening (Baking Soda, Sodium Aluminum Phosphate), Tapioca Starch, Dextrose, Soybean Oil, Guar Gum, Citric Acid, Xanthan Gum. Blueberries: Blueberries, Water. ## Flagged ingredients - **Soybean Oil** (seed-oil): Seed oil high in omega-6 fatty acids ## Context tags - **Occasions:** weekend-brunch, back-to-school, holiday-baking - **Vibes:** nostalgic, convenient, comforting, indulgent ## FAQ ### Is the Wild Blueberry Muffin Mix healthy? That really depends on what you mean by 'healthy!' If you’re looking for a quick breakfast or snack, it’s a tasty option, but it does contain a fair amount of added sugars—about 30 grams per serving. In moderation, it can fit into a balanced diet, especially if you pair it with something like Greek yogurt or a handful of nuts for some protein. ### Is it vegan? Nope, the Wild Blueberry Muffin Mix isn’t vegan. It contains enriched bleached flour, which might come from wheat that’s processed with animal-derived ingredients. So, if you're avoiding all animal products, you'll want to look for a specifically vegan muffin mix. ### Is it gluten-free? Not at all! The Wild Blueberry Muffin Mix contains enriched bleached flour, which is made from wheat. If you’re gluten-sensitive or have celiac disease, you’ll definitely want to steer clear of this one. ### Does it contain seed oils? Yes, it does contain soybean oil, which is a type of seed oil. While some folks are concerned about seed oils due to their omega-6 fatty acid content, they’re commonly used in baking for moisture and texture without significantly impacting flavor. Just keep in mind that moderation is key! ### Does it contain artificial sweeteners? Nope, you won’t find any artificial sweeteners in the Wild Blueberry Muffin Mix! It leans on good old-fashioned sugar to provide sweetness, so you can feel good about knowing what you’re getting in each bite. ### Is it high in sugar? Yes, it definitely is! With about 31 grams of total sugars per serving, it’s on the higher side, especially if you're watching your sugar intake. Just keep that in mind if you’re trying to keep your sugar levels in check. ### What are healthier alternatives? If you’re looking for healthier alternatives, consider making your own muffins at home with whole grain flour, natural sweeteners like mashed bananas or applesauce, and fresh blueberries. There are also plenty of brands now offering gluten-free or low-sugar muffin mixes that could be worth exploring! ### Can kids eat it? Absolutely! Kids will likely love the sweet taste and blueberry flavor. Just keep an eye on portion sizes since it is higher in sugar, and maybe serve it alongside something nutritious, like a fruit or yogurt, to balance it out. ### Is it good for weight loss? If you’re on a weight loss journey, the Wild Blueberry Muffin Mix might not be the best go-to. It’s higher in sugar and carbs, which can add up quickly. However, enjoying it occasionally as part of a balanced diet can totally fit into your lifestyle! ### Is it ultra-processed? Yes, the Wild Blueberry Muffin Mix is considered ultra-processed due to the presence of several modified ingredients like food starch and gums. While it’s not the end of the world to enjoy processed foods now and then, it's always a good idea to balance them with whole, minimally processed options in your diet. ## Related products - [Nestle Toll House Morsels, Premier White](https://supermarketpuzzle.com/product/nestle-toll-house-morsels-premier-white-12-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/nestle-toll-house-morsels-premier-white-12-oz - [Pillsbury Flour, Unbleached](https://supermarketpuzzle.com/product/pillsbury-flour-unbleached-5-lb) (NOVA 2) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/pillsbury-flour-unbleached-5-lb - [McCormick Ground Cumin](https://supermarketpuzzle.com/product/mccormick-ground-cumin-150-oz) (NOVA 1) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/mccormick-ground-cumin-150-oz - [McCormick Organics Thyme Leaves](https://supermarketpuzzle.com/product/mccormick-gourmet-organics-thyme-leaves-065-oz) (NOVA 1) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/mccormick-gourmet-organics-thyme-leaves-065-oz - [Duncan Hines Classic Cake Mix, Butter Golden](https://supermarketpuzzle.com/product/duncan-hines-classic-cake-mix-butter-golden-1525-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/duncan-hines-classic-cake-mix-butter-golden-1525-oz - [Filippo Berio Extra Virgin Olive Oil 8.4 fl oz](https://supermarketpuzzle.com/product/filippo-berio-extra-virgin-olive-oil-84-fl-oz-840-oz) (NOVA 2) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/filippo-berio-extra-virgin-olive-oil-84-fl-oz-840-oz - [Arm & Hammer Baking Soda](https://supermarketpuzzle.com/product/arm-hammer-baking-soda-64-oz) (NOVA 2) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/arm-hammer-baking-soda-64-oz - [Badia Seasoning Pumpkin Pie Spice Ground Jar](https://supermarketpuzzle.com/product/badia-seasoning-pumpkin-pie-spice-ground-jar-2-oz) (NOVA 1) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/badia-seasoning-pumpkin-pie-spice-ground-jar-2-oz ## For agents Prefer this markdown sheet over scraping the HTML page. 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