Kraft Macaroni & Cheese Dinner, Unicorn

Kraft Macaroni & Cheese Dinner, Unicorn (Super Mario Power-Up Shapes) is a boxed, licensed pasta meal you’d find on the dry pasta & boxed meals aisle, shelved with other instant mac & cheese varieties and family-oriented convenience dinners. Packaged in a cardboard box containing a plastic bag of shaped elbow-style pasta and a foil packet of cheese sauce mix, it’s designed for quick preparation: boil water, cook the shaped pasta 11–12 minutes, stir in butter and milk with the powdered cheese and serve. The product leans heavily on kid-focused, nostalgic branding — Kraft’s long-standing family-friendly name paired with Super Mario power-up shapes — appealing to parents shopping for playful weeknight dinners and millennials who remember Kraft from childhood. Marketing emphasizes fun, comfort and ease, with label claims like “no artificial flavors, preservatives or dyes” prominently displayed; there’s no organic certification and ingredient lists show common processed additives (phosphate salts, citric and lactic acids) and dairy derivatives. In plain terms, this is a highly processed convenience food: industrially made shaped pasta plus a formulated cheese powder that melts into a creamy, neon-tinged sauce. Sensory notes when prepared: tender, slightly chewy pasta shaped like mushrooms and stars; a smooth, clingy, salty cheese sauce that tastes sweet and savory with a creamy mouthfeel. Rituals around use include quick stovetop cooking, optional butter or extra cheese for richness, and serving as a playful side for kids’ lunches, quick dinners, or themed parties. It sits culturally at the intersection of comfort food and licensed novelty — familiar, convenient, and designed to make mealtime entertaining and fast.