Kool-Aid Jammers Blue Raspberry Flavored Drink, 10 ct Box, 6 fl oz Pouches

Kool-Aid Jammers Blue Raspberry Flavored Drink pouches are a shelf-stable, kid-focused beverage sold in a 10-count box of 6 fl oz pouches. You'd typically find this product in the juice and shelf-stable drinks aisle near other drink pouches, juice boxes, flavored waters, and single-serve kids beverages like Capri Sun and shelf-stable juice blends. It fits quick trips for packed lunches, back-to-school shopping, road trips and casual gatherings where single-serve convenience matters. As a brand, Kool-Aid leans hard into playful, nostalgic marketing aimed at families with children — colorful packaging, bright blue raspberry imagery, and a long-standing association with childhood snacks and summer fun. The label highlights a health-adjacent claim (75% less sugar than leading regular sodas per 12 fl oz) and notes added vitamin C, but it also lists high fructose corn syrup, sucralose, artificial flavor and Blue 1; there are no organic or natural certification claims. In plain terms, this is an ultra-processed, ready-to-drink pouch made with refined sweeteners, synthetic flavorings, coloring and preservatives to preserve shelf life. Sensory cues: the liquid is bright blue, sweet and tangy with a syrupy mouthfeel for a small volume, best enjoyed chilled; the flexible plastic pouch and built-in straw create a familiar ritual of puncturing and sipping that is especially convenient for kids on the go. The product is positioned as convenient, affordable, and fun rather than a health-forward beverage choice.