# Kool-Aid Drink Mix, Blue Raspberry

> Health and ingredient intelligence for a real grocery product. Source: Supermarket Puzzle (Grocery Intelligence Index). Not a shop.

## Snapshot

- **Brand:** Kool-Aid
- **Retailer listed:** Foodtown
- **Category:** Beverages
- **Size:** 0.22 oz
- **Human page:** https://supermarketpuzzle.com/product/kool-aid-drink-mix-blue-raspberry-022-oz
- **Slug:** `kool-aid-drink-mix-blue-raspberry-022-oz`

## NOVA classification

**NOVA 4** - Ultra-processed foods

The ingredient list is dominated by industrial additives (maltodextrin, modified cornstarch), artificial flavors and colors, and multiple processing aids, fitting the NOVA definition of an ultra-processed food.

## Review

Kool-Aid Drink Mix, Blue Raspberry, is a tiny, colorful packet of powdered drink concentrate that lives on end caps and beverage aisles near powdered drink mixes, powdered drink alternatives, and lemonade mixes. You’ll often spot it stacked beside other Kool-Aid flavors, powdered iced tea, and shelf-stable party supplies. It’s a go-to for family grocery runs, back-to-school lunchboxes, backyard barbecues, and storm-prep shopping lists when space and shelf life matter. The brand position leans heavily into playful, family-friendly Americana — bright colors, kid-focused advertising, and nostalgic appeal to parents who grew up on it. Marketing emphasizes fun and convenience, and packaging highlights “good source of vitamin C” despite the product being an unsweetened powder meant to be combined with sugar. The label uses kid-friendly graphics and simple claims rather than organic or natural certification. In plain terms, the mix is highly processed: it’s a shelf-stable blend of acids, stabilizers, bulking agents, artificial dyes and flavors, and added vitamin C. Sensory cues center on bright electric-blue color, an intense sweet-tart raspberry aroma once mixed, and a smooth, syrupy mouthfeel when reconstituted with sugar and water; texture depends entirely on how much sugar/ice is added. The ritual is simple and social — tear open a packet, stir in sugar and water in a pitcher, chill with ice, and serve in plastic cups at kids’ parties, picnics, or quick refreshment moments. Its story in American grocery culture is one of inexpensive, instantly recognizable, highly convenient beverage fun that evokes childhood summers and shared family moments.

## Diet flags

- Vegan
- Vegetarian
- Gluten-free
- Dairy-free

## Nutrition

- **Serving size:** 0.2
- **Servings per container:** 5
- **Calories:** 0
- **Total fat:** 0g (0% DV)
- **Saturated fat:** 0g (0% DV)
- **Sodium:** 10mg (0% DV)
- **Total carbs:** 1g (0% DV)
- **Protein:** 0g

## Ingredients

CITRIC ACID, CALCIUM PHOSPHATE, MALTODEXTRIN, SODIUM CITRATE, CONTAINS LESS THAN 2% OF MODIFIED CORNSTARCH, ASCORBIC ACID (VITAMIN C), NATURAL AND ARTIFICIAL FLAVOR, ARTIFICIAL COLOR, BLUE 1.

## Flagged ingredients

- **Blue 1** (additive): Artificial coloring

## Context tags

- **Occasions:** back-to-school, game-day-prep, storm-prep
- **Vibes:** nostalgic, convenient, playful

## FAQ

### Is Blue Raspberry Kool-Aid healthy?

When it comes to health, Blue Raspberry Kool-Aid is more about fun than nutrition. It’s calorie-free and low in sugar, making it a better choice than sugary sodas. However, it lacks vitamins and minerals, so think of it as a treat rather than a health food.

### Is Blue Raspberry Kool-Aid vegan?

Yes, Blue Raspberry Kool-Aid is vegan! It doesn’t contain any animal-derived ingredients, so it’s a great option for those following a plant-based lifestyle. Cheers to that!

### Is Blue Raspberry Kool-Aid gluten-free?

Absolutely! Blue Raspberry Kool-Aid is gluten-free, so you can sip away without worrying about gluten exposure. It's a fun drink for everyone, including those with gluten sensitivities.

### Does Blue Raspberry Kool-Aid contain seed oils?

Nope, Blue Raspberry Kool-Aid doesn’t contain any seed oils. This drink mix keeps things simple and focuses on flavor without the added fats that come from oils. So you can enjoy it guilt-free!

### Does Blue Raspberry Kool-Aid contain artificial sweeteners?

Nope! Blue Raspberry Kool-Aid doesn’t have any artificial sweeteners. Instead, it relies on its natural and artificial flavors to deliver that delicious taste without the calories.

### Is Blue Raspberry Kool-Aid high in sugar?

Not at all! Blue Raspberry Kool-Aid is low in sugar, with less than 1 gram of carbohydrates per serving. It’s a great choice if you’re looking to quench your thirst without a sugar rush.

### What are healthier alternatives to Blue Raspberry Kool-Aid?

If you're looking for healthier alternatives, consider flavored sparkling water or homemade fruit-infused water. These options can provide a refreshing taste without the artificial colors and flavors, plus they add some natural nutrients!

### Can kids drink Blue Raspberry Kool-Aid?

Yes, kids can definitely enjoy Blue Raspberry Kool-Aid! It's a fun, colorful drink that many kids love, just be sure to balance it with plenty of water and other nutritious beverages throughout the day.

### Is Blue Raspberry Kool-Aid good for weight loss?

If you’re watching your weight, Blue Raspberry Kool-Aid can be a nice occasional treat since it’s low in calories. However, it’s important to remember it doesn’t provide substantial nutrition, so pair it with a balanced diet for the best results.

### Is Blue Raspberry Kool-Aid ultra-processed?

While Blue Raspberry Kool-Aid is processed, it’s not necessarily ultra-processed. It contains some ingredients that are common in food manufacturing, but it’s a straightforward drink mix without the complexities of many ultra-processed foods. Enjoy it in moderation!

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