Koia Plant Protein Drink, Vanilla Bean

Koia Plant Protein Drink, Vanilla Bean arrives in the refrigerated grab-and-go aisle near plant milks, ready-to-drink protein shakes, and refrigerated smoothies. You’ll typically see it stacked alongside almond and oat milks, chilled functional beverages, and single-serve yogurt drinks at natural food sections or boutique grocery coolers. It’s sized for quick consumption—one 12 fl oz bottle fits neatly into a lunch tote or gym bag. This product suits mornings on-the-run, a light post-workout refuel, or a weekend brunch upgrade when you want a protein-forward beverage rather than a latte. Brand messaging leans into plant-forward, health-conscious culture: packaging and marketing target millennials and flexitarians who want dairy-free protein with a “clean” vibe. Labels highlight plant protein, prebiotic fiber, and vanilla, with callouts like “plant-based” and use of ingredients such as organic cane sugar and monk fruit extract to suggest a natural positioning; it does not read like child-focused or novelty branding but rather adult, lifestyle-focused convenience. In plain terms, the drink is processed to combine multiple plant proteins and texturizers, using emulsifiers and gelling agents to create a consistent texture. Sensory experience is creamy and slightly thickened, with a sweet vanilla aroma, smooth mouthfeel from sunflower lecithin and gums, and a lightly sweet finish from cane sugar and monk fruit. The ritual is simple: chilled, unscrewed, and sipped straight from the bottle between errands, after a gym session, or poured over granola as a quick cereal companion.