Koia Plant Protein Drink, Cold Brew Coffee

Koia Plant Protein Drink — Cold Brew Coffee is a single-serve, ready-to-drink caffeinated protein beverage typically shelved in the refrigerated beverage cooler near plant-based milks, refrigerated protein shakes, and bottled cold-brew coffees. You’ll find it alongside other grab-and-go functional drinks aimed at active shoppers: protein shakes, oat milks, and chilled iced-coffees. It reads like a hybrid between a dairy-free latte and a meal-replacement shot: marketed to busy mornings, commutes, and afternoon pick-me-ups. The brand leans into clean, plant-forward culture — appealing to health-conscious, environmentally minded millennials and Gen Zers who want protein, caffeine, and convenience without dairy. Label cues include “plant protein,” “prebiotic fiber,” and minimalist packaging graphics that promote a modern, wholesome image; it uses “natural flavors” and highlights plant-based ingredients, though only the cane sugar is labeled organic. The bottle is a single-use chilled bottle (12 fl oz) meant to be consumed on the go: peel, shake, sip. Sensory notes: a silky almond-milk body with light coffee roast and mild sweetness; gums and lecithin give a smooth, slightly thick mouthfeel that feels more substantial than black coffee but lighter than a milkshake. Rituals around it include morning commute routines, quick post-workout refuels, or as a low-effort brunch accompaniment for people skipping traditional coffee-shop lines. In plain terms, it’s a heavily formulated, shelf-cooled convenience product — processed beyond simple home kitchen ingredients to combine plant proteins, fibers, sweeteners, stabilizers, and flavorings into a stable, consistent beverage.