# King Arthur Pancake Mix > Health and ingredient intelligence for a real grocery product. Source: Supermarket Puzzle (Grocery Intelligence Index). Not a shop. ## Snapshot - **Brand:** King Arthur Baking Company - **Retailer listed:** Foodtown - **Category:** Cereal & Breakfast - **Size:** 15 oz - **Human page:** https://supermarketpuzzle.com/product/king-arthur-baking-company-pancake-mix-15-oz - **Slug:** `king-arthur-baking-company-pancake-mix-15-oz` ## NOVA classification **NOVA 4** - Ultra-processed foods The mix contains industrially processed ingredients (isolated starches, xanthan gum, and 'natural flavors') and additives, and is formulated as a ready-to-use packaged product, consistent with ultra-processed foods (NOVA 4). ## Review King Arthur Pancake Mix (15 oz) lands on grocery shelves in the baking and breakfast aisle, usually shelved near other mixable breakfast staples — waffle and pancake mixes, boxed baking mixes, and pancake syrups. Shoppers spot the product among options aimed at home cooks who want a quick from-scratch feel without measuring multiple flours and thickeners. It suits weekend brunches, busy weekday mornings when parents need a fast hot breakfast, and pantry-friendly road-trip or cabin cooking where a lightweight, shelf-stable mix is convenient. The brand leans on its baking heritage: King Arthur positions itself as a trusted, slightly artisanal baking authority for home bakers who care about quality ingredients and whole-grain options, appealing to shoppers seeking better-for-you or specialty baking lines. The label calls out whole-grain brown rice flour and may emphasize “whole grain” and simple-sounding ingredients; it also lists “natural flavors” and a vitamin and mineral blend, which together create a mild health-halo without an organic certification. There is no overt kid-targeted cartooning — messaging skews practical and wholesome rather than sugary-kid friendly. In plain language, this is a shelf-stable, processed dry mix made by combining grain flours, isolated starches and additives so home cooks can quickly make pancakes. Sensory notes: the dry mix is fine and slightly gritty to the touch from rice and starch; when cooked, pancakes are tender, slightly chewy with a light grainy crumb; aroma is warm and toasty. Packaged as a compact 15-oz retail package, making the ritual as simple as whisking with liquid and griddling for immediate breakfast satisfaction. ## Diet flags - Vegan - Vegetarian - Gluten-free - Dairy-free ## Nutrition - **Serving size:** 0.33 - **Servings per container:** 8 - **Calories:** 180 - **Total fat:** 0.5g (1% DV) - **Saturated fat:** 0g (0% DV) - **Sodium:** 440mg (19% DV) - **Total carbs:** 41g (15% DV) - **Dietary fiber:** 1g (4% DV) - **Total sugars:** 4g - **Added sugars:** 3g (6% DV) - **Protein:** 2g ## Ingredients Whole Grain Brown Rice Flour, Potato Starch, Tapioca Starch, Rice Flour, Cane Sugar, Baking Powder (Baking Soda, Calcium Acid Pyrophosphate, Monocalcium Phosphate), Natural Flavors, Salt, Vitamin and Mineral Blend [Calcium Carbonate, Niacinamide (Vitamin B3), Reduced Iron, Thiamin Hydrochloride (Vitamin B1), Riboflavin (Vitamin B2)], Xanthan Gum. ## Context tags - **Occasions:** weekend-brunch, road-trip, back-to-school - **Vibes:** wholesome, convenient, comforting, nostalgic ## FAQ ### Is King Arthur Pancake Mix healthy? Well, 'healthy' can be a bit of a moving target, right? This mix is lower in sugar and fat compared to many traditional pancake mixes, and it packs in some vitamins and minerals. However, it does have added sugars and isn’t exactly high in fiber or protein, so it’s best enjoyed as part of a balanced breakfast rather than a health food miracle. ### Is King Arthur Pancake Mix vegan? Absolutely! If you're following a vegan diet, you can flip those pancakes with confidence. All the ingredients are plant-based, so no dairy or eggs are lurking in this mix. ### Is King Arthur Pancake Mix gluten-free? Yes, it is! This mix is crafted from whole grain brown rice flour and other gluten-free starches, making it a great option for anyone avoiding gluten. Just be sure to check your toppings—some maple syrups and spreads might not be gluten-free. ### Does King Arthur Pancake Mix contain seed oils? Nope, you won’t find any seed oils here! This mix skips the oils and sticks to wholesome ingredients, which keeps your pancakes light and fluffy without the extra fats often found in processed foods. ### Does King Arthur Pancake Mix contain artificial sweeteners? Not at all! This pancake mix keeps it real with cane sugar for sweetness, which means no weird aftertastes or chemical flavors. It’s all about letting those pancakes shine with their natural goodness. ### Is King Arthur Pancake Mix high in sugar? Not really! With only 4 grams of total sugars per serving, it’s on the lower side compared to many pancake mixes. Just remember that if you’re piling on syrup or toppings, those numbers can add up quickly! ### What are healthier alternatives to King Arthur Pancake Mix? If you’re looking for alternatives, consider making your own mix with whole grains like oats or buckwheat. You can also find mixes that are higher in protein or fiber if that’s a priority for you. Just keep in mind that 'healthier' is subjective, so it really depends on what you’re aiming for! ### Can kids eat King Arthur Pancake Mix? Definitely! Kids will likely love the fluffy pancakes, and you can feel good knowing they’re getting some vitamins and minerals. Just keep an eye on portion sizes and pair them with fruits or yogurt for a more balanced meal. ### Is King Arthur Pancake Mix good for weight loss? While it’s not specifically marketed for weight loss, it can fit into a balanced diet if enjoyed in moderation. It’s low in sugar and fat, but pairing it with protein-rich toppings can help keep you fuller for longer. Just remember, it’s all about balance! ### Is King Arthur Pancake Mix ultra-processed? It’s a bit of a gray area! While this mix does contain a few processed ingredients, like baking powder and xanthan gum, it’s far from the ultra-processed category filled with preservatives and additives. It’s more of a 'minimally processed' option, so you can feel decent about serving it up! ## Related products - [Post Great Grains Cereal Cranberry Almond Crunch](https://supermarketpuzzle.com/product/post-great-grains-cereal-cranberry-almond-crunch-14-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/post-great-grains-cereal-cranberry-almond-crunch-14-oz - [Farina Mills Cereal, Creamy Hot Wheat, Original](https://supermarketpuzzle.com/product/malt-o-meal-farina-mills-cereal-creamy-hot-wheat-original-18-oz) (NOVA 1) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/malt-o-meal-farina-mills-cereal-creamy-hot-wheat-original-18-oz - [Kellogg's Rice Krispies Treats Crispy Marshmallow Squares, Original](https://supermarketpuzzle.com/product/rice-krispies-treats-kelloggs-crispy-marshmallow-squares-original-1240-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/rice-krispies-treats-kelloggs-crispy-marshmallow-squares-original-1240-oz - [Post Golden Crisp Cereal](https://supermarketpuzzle.com/product/post-golden-crisp-cereal-1475-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/post-golden-crisp-cereal-1475-oz - [Karo Corn Syrup, Light 16 fl oz](https://supermarketpuzzle.com/product/karo-corn-syrup-light-16-fl-oz-16-oz) (NOVA 2) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/karo-corn-syrup-light-16-fl-oz-16-oz - [General Mills Cinnamon Chex Cereal](https://supermarketpuzzle.com/product/chex-general-mills-cinnamon-cereal-12-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/chex-general-mills-cinnamon-cereal-12-oz - [Bob's Red Mill Old Fashioned Oats Gluten Free Organic](https://supermarketpuzzle.com/product/bobs-red-mill-old-fashioned-oats-gluten-free-organic-32-oz) (NOVA 1) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/bobs-red-mill-old-fashioned-oats-gluten-free-organic-32-oz - [Made Good Organic Crispy Light Granola Strawberry](https://supermarketpuzzle.com/product/madegood-made-good-organic-crispy-light-granola-strawberry-10-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/madegood-made-good-organic-crispy-light-granola-strawberry-10-oz ## For agents Prefer this markdown sheet over scraping the HTML page. 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