# Keebler Chips Deluxe M&M's > Health and ingredient intelligence for a real grocery product. Source: Supermarket Puzzle (Grocery Intelligence Index). Not a shop. ## Snapshot - **Brand:** Keebler - **Retailer listed:** Foodtown - **Category:** Snacks, Chips & Dips - **Size:** 9.75 oz - **Human page:** https://supermarketpuzzle.com/product/keebler-chips-deluxe-mms-975-oz - **Slug:** `keebler-chips-deluxe-mms-975-oz` ## NOVA classification **NOVA 4** - Ultra-processed foods Contains multiple industrial ingredients (hydrogenated oils, TBHQ, artificial colors/flavors, emulsifiers) and ready-to-eat formulation typical of ultra-processed foods, placing it in NOVA group 4. ## Review Keebler Chips Deluxe M&M's is a brightly packaged, shelf-stable cookie product you'd find in the cookie and snack aisle of a typical American supermarket, often shelved near other family cookie brands, boxed snack cakes, and candy mixes. At 9.75 oz it usually appears in a printed cardboard box containing a plastic bag of cookies, positioned at eye level for grab-and-go convenience. This product suits casual occasions like after-school snack runs, movie-night treats, road-trip stashes, or last-minute party platters—any shopping trip where easy sweetness is the aim. The Keebler brand leans on whimsical, family-friendly imagery (the Elves of the Hollow Tree) and pairs with M&M’s to amplify kid appeal; its marketing targets parents buying treats for children and adults seeking nostalgic comfort. Label claims emphasize fun and convenience rather than nutrition—prominent are kid-oriented graphics and a “no high-fructose corn syrup” statement, but there’s no organic or natural certification and many artificial colors, flavors, and preservatives are listed. In plain terms this is a highly processed, ready-to-eat baked good made with reformulated flours, sugars, hydrogenated and fractionated palm oils, emulsifiers and TBHQ for shelf life. Sensory cues: the cookies are golden-brown, slightly soft with tender crumb and chewy edges, punctuated by crunchy candy shells and melty chocolate chips; sweetness and vanilla/chocolate notes dominate. The package invites ritual use—torn open for sharing, dunked in milk, stacked into impromptu ice cream sandwiches—evoking quick pleasure rather than a slow, artisanal experience. ## Diet flags - Vegetarian ## Nutrition - **Serving size:** 2 - **Servings per container:** 9 - **Calories:** 160 - **Total fat:** 8g (10% DV) - **Saturated fat:** 3g (15% DV) - **Sodium:** 110mg (5% DV) - **Total carbs:** 20g (7% DV) - **Dietary fiber:** 1g (4% DV) - **Total sugars:** 10g - **Added sugars:** 10g (20% DV) - **Protein:** 1g ## Ingredients Enriched Flour (Wheat Flour, Niacin, Reduced Iron, Vitamin B1 [Thiamin Mononitrate], Vitamin B2 [Riboflavin], Folic Acid), Soybean and Palm Oil with TBHQ for Freshness, M&M's Milk Chocolate Candies (Milk Chocolate [Sugar, Chocolate, Skim Milk, Cocoa Butter, Lactose, Milkfat, Soy Lecithin, Salt, Artificial and Natural Flavors], Sugar, Cornstarch, Corn Syrup, Dextrin, Color Added, Carnauba Wax, Gum Acacia, Blue 1 Lake, Yellow 6, Red 40, Yellow 5, Blue 1, Yellow 6 Lake, Red 40 Lake, Yellow 5 Lake, Blue 2 Lake, Blue 2), Sugar, Semisweet Chocolate (Chocolate, Sugar, Dextrose, Soy Lecithin, Artificial Flavor), Chocolatey Chips (Sugar, Hydrogenated Palm Kernel Oil, Cocoa, Cocoa Processed with Alkali, Dextrose, Soy Lecithin), Contains 2% or Less of Invert Sugar, Salt, Corn Syrup, Molasses, Baking Soda, Eggs, Soy Lecithin, Natural and Artificial Flavors, Whey. ## Flagged ingredients - **Soybean Oil** (seed-oil): Seed oil high in omega-6 fatty acids - **Soy Lecithin** (emulsifier): Processed emulsifier - **TBHQ** (preservative): Synthetic preservative - **Blue 1 Lake** (additive): Artificial coloring - **Yellow 6** (additive): Artificial coloring - **Red 40** (additive): Artificial coloring - **Yellow 5** (additive): Artificial coloring - **Blue 1** (additive): Artificial coloring - **Yellow 6 Lake** (additive): Artificial coloring - **Red 40 Lake** (additive): Artificial coloring - **Yellow 5 Lake** (additive): Artificial coloring - **Blue 2 Lake** (additive): Artificial coloring - **Blue 2** (additive): Artificial coloring ## Context tags - **Occasions:** movie-night, back-to-school, road-trip - **Vibes:** nostalgic, indulgent, convenient ## FAQ ### Is Chips Deluxe M&M's healthy? When we talk about 'healthy,' it really depends on your context. These cookies pack a sweet punch with 10 grams of sugar per serving, which is definitely on the higher side, especially if you're watching your sugar intake. But hey, if you're looking for a fun snack to enjoy occasionally, they fit the bill! ### Is Chips Deluxe M&M's vegan? Nope, these cookies are not vegan. They contain dairy ingredients like milk chocolate and whey, which are definitely no-gos for a plant-based diet. So, if you're avoiding animal products, you'll want to steer clear of these treats. ### Is Chips Deluxe M&M's gluten-free? Sadly, these cookies are not gluten-free, as they contain enriched wheat flour. If gluten is something you need to avoid, there are plenty of gluten-free cookie options out there that can satisfy your sweet tooth without the worry! ### Does Chips Deluxe M&M's contain seed oils? Yes, they do contain soybean and palm oil. These oils are often used in processed snacks for texture and shelf stability, but if you're concerned about seed oils, it’s good to be aware of what you’re munching on. In moderation, they’re not a deal-breaker, but it’s always nice to know what's in your food! ### Does Chips Deluxe M&M's contain artificial sweeteners? Nope, you won’t find any artificial sweeteners here! The sweetness comes from sugar and other natural ingredients, so if you prefer to avoid those sugar substitutes, you're in the clear with these cookies. ### Is Chips Deluxe M&M's high in sugar? With 10 grams of sugar per serving, they’re not exactly low in sugar. If you're looking for a low-sugar snack, these might not be your best bet. But remember, everything in moderation — sometimes a little sweetness is just what you need! ### What are healthier alternatives to Chips Deluxe M&M's? If you're looking for something a bit healthier, consider options like oatmeal cookies made with whole grains and natural sweeteners, or even energy bites made from nuts and dried fruit. There are also plenty of brands out there making cookies with fewer added sugars and more wholesome ingredients! ### Can kids eat Chips Deluxe M&M's? Absolutely! Kids can enjoy these cookies as an occasional treat. Just keep in mind the sugar content and balance it with healthier snacks throughout the day. After all, a little indulgence can be part of a fun and balanced diet! ### Is Chips Deluxe M&M's good for weight loss? If you're on a weight loss journey, these cookies might not be the best choice for everyday snacking. They’re calorie-dense and high in sugar, so while they can be enjoyed in moderation, it's wise to pair them with more nutrient-dense foods most of the time. ### Is Chips Deluxe M&M's ultra-processed? Yes, these cookies are considered ultra-processed, given their long ingredient list and the presence of additives like preservatives and artificial colors. 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