
Keebler Chips Deluxe M&M's
What You Should Know
Keebler Chips Deluxe M&M's is a brightly packaged, shelf-stable cookie product you'd find in the cookie and snack aisle of a typical American supermarket, often shelved near other family cookie brands, boxed snack cakes, and candy mixes. At 9.75 oz it usually appears in a printed cardboard box containing a plastic bag of cookies, positioned at eye level for grab-and-go convenience. This product suits casual occasions like after-school snack runs, movie-night treats, road-trip stashes, or last-minute party platters—any shopping trip where easy sweetness is the aim. The Keebler brand leans on whimsical, family-friendly imagery (the Elves of the Hollow Tree) and pairs with M&M’s to amplify kid appeal; its marketing targets parents buying treats for children and adults seeking nostalgic comfort. Label claims emphasize fun and convenience rather than nutrition—prominent are kid-oriented graphics and a “no high-fructose corn syrup” statement, but there’s no organic or natural certification and many artificial colors, flavors, and preservatives are listed. In plain terms this is a highly processed, ready-to-eat baked good made with reformulated flours, sugars, hydrogenated and fractionated palm oils, emulsifiers and TBHQ for shelf life. Sensory cues: the cookies are golden-brown, slightly soft with tender crumb and chewy edges, punctuated by crunchy candy shells and melty chocolate chips; sweetness and vanilla/chocolate notes dominate. The package invites ritual use—torn open for sharing, dunked in milk, stacked into impromptu ice cream sandwiches—evoking quick pleasure rather than a slow, artisanal experience.
Nutrition Facts
Ingredients
Enriched, Flour, (Wheat, Flour,, Niacin,, Reduced, Iron,, Vitamin, B1, [Thiamin, Mononitrate],, Vitamin, B2, [Riboflavin],, Folic, Acid),, Soybean, and, Palm, Oil, with, TBHQ, for, Freshness,, M&M's, Milk, Chocolate, Candies, (Milk, Chocolate, [Sugar,, Chocolate,, Skim, Milk,, Cocoa, Butter,, Lactose,, Milkfat,, Soy, Lecithin,, Salt,, Artificial, and, Natural, Flavors],, Sugar,, Cornstarch,, Corn, Syrup,, Dextrin,, Color, Added,, Carnauba, Wax,, Gum, Acacia,, Blue, 1, Lake,, Yellow, 6,, Red, 40,, Yellow, 5,, Blue, 1,, Yellow, 6, Lake,, Red, 40, Lake,, Yellow, 5, Lake,, Blue, 2, Lake,, Blue, 2),, Sugar,, Semisweet, Chocolate, (Chocolate,, Sugar,, Dextrose,, Soy, Lecithin,, Artificial, Flavor),, Chocolatey, Chips, (Sugar,, Hydrogenated, Palm, Kernel, Oil,, Cocoa,, Cocoa, Processed, with, Alkali,, Dextrose,, Soy, Lecithin),, Contains, 2%, or, Less, of, Invert, Sugar,, Salt,, Corn, Syrup,, Molasses,, Baking, Soda,, Eggs,, Soy, Lecithin,, Natural, and, Artificial, Flavors,, Whey..
Flagged Ingredients:
- •Soybean Oil - Seed oil high in omega-6 fatty acids
- •Soy Lecithin - Processed emulsifier
- •TBHQ - Synthetic preservative
- •Blue 1 Lake - Artificial coloring
- •Yellow 6 - Artificial coloring
- •Red 40 - Artificial coloring
- •Yellow 5 - Artificial coloring
- •Blue 1 - Artificial coloring
- •Yellow 6 Lake - Artificial coloring
- •Red 40 Lake - Artificial coloring
- •Yellow 5 Lake - Artificial coloring
- •Blue 2 Lake - Artificial coloring
- •Blue 2 - Artificial coloring
Dietary Labels
Ultra-Processing Assessment
Ultra-Processed
Why this score?
Contains multiple industrial ingredients (hydrogenated oils, TBHQ, artificial colors/flavors, emulsifiers) and ready-to-eat formulation typical of ultra-processed foods, placing it in NOVA group 4.
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Common Questions about Keebler Chips Deluxe M&M's
When we talk about 'healthy,' it really depends on your context. These cookies pack a sweet punch with 10 grams of sugar per serving, which is definitely on the higher side, especially if you're watching your sugar intake. But hey, if you're looking for a fun snack to enjoy occasionally, they fit the bill!
