Jiffy Muffin Mix, Blueberry

Jiffy Muffin Mix, Blueberry is a compact 7 oz boxed mix you'll typically find on the baking aisle or breakfast center next to pancake and waffle mixes, boxed cake and muffin mixes, and other Jiffy SKUs. It reads like a convenience staple: a small cardboard box promising quick blueberry muffins or pancakes when you add egg and milk. Shoppers grab it on busy weekend mornings, for back-to-school breakfasts or as a last-minute item for storm-prep and potlucks. The brand leans on heritage messaging (“Quality and value since 1930”), positioning itself as an economical, all-American pantry classic aimed at families, budget-minded shoppers, and people who value speed and familiarity over artisan claims. The label mixes modest “natural and artificial flavors” language with a non-organic, non-organic certification profile; it calls out partly genetically engineered ingredients and carries no organic or clean-label badges. Small print lists preservatives, hydrogenated fats, color lakes (Blue 2, Red 40), and modified starch, while promotional text evokes homemade nostalgia. Sensory expectations: the dry mix is fine-grained powder in a recycled paperboard box; when combined with egg and milk and baked, it yields soft, tender, slightly sweet muffins with a moist crumb and pronounced artificial blueberry note rather than whole fruit texture. Packaging ritual is simple—measure, stir, spoon into tins—and appeals to ritualized quick breakfasts, kid-friendly baking projects, and retro comfort. Processing context: this is an industrially formulated mix containing added preservatives, colorants, emulsified fats and flavorings designed for shelf stability and consistent results.