Kraft Jet Puffed Marshmallows, Regular

Kraft Jet-Puffed Marshmallows, Regular (12 oz) are the familiar bag of fluffy white puffs you’ll find stacked on a supermarket shelf in the baking aisle or near boxed cake mixes, hot cocoa, and seasonal candy displays. Often shelved beside rice cereal for treats and graham crackers for s’mores, they read as a pantry staple for households with kids and seasonal bakers. These marshmallows are positioned as a family-friendly, nostalgic brand—marketed toward parents shopping for holiday desserts, school-party snacks, and casual after-dinner treats. The packaging leans into kid appeal and convenience: a resealable 12-ounce bag promising “freshness” with front-of-package claims like “zero trans fat,” while ingredients like “natural and artificial flavor” and added color (Blue 1) hint at industrial processing rather than artisanal or organic credentials. No organic certification and no clean-label claims are present. In plain terms the product is highly processed: made from corn syrup, sugar, dextrose and modified starch with whipping aids and stabilizers to create its signature texture. Sensory-wise, the marshmallows are pillowy and elastic—soft to the bite, quickly springing back, with a sweet, neutral flavor that picks up chocolate or toasted sugar notes when roasted. Rituals include tearing open the bag for hot cocoa, pressing them into a rice cereal treat pan, or skewering and toasting over a campfire for s’mores. Culturally, the product evokes comfort and celebration—holiday casseroles, childhood campfires, and movie-night indulgence—delivered in a convenient, ready-to-use form.