Ithaca Hummus, Red Pepper

Ithaca Hummus, Red Pepper is a 10-ounce refrigerated tub you’d find in the deli or refrigerated dips aisle, shelved alongside other hummus varieties, guacamoles, fresh salsa and pre-cut vegetable trays. The label leans into a small-batch, wholesome vibe—“Real Food Ingredients” is front-and-center—appealing to shoppers looking for a cleaner, fresher packaged dip without industrial-sounding additives. It reads as a product for health-minded urban and suburban shoppers: millennials, busy parents, and plant-forward eaters who want convenient, flavorful snacks that feel mildly artisanal. Store placement often puts it near local or regional brands rather than mass-market tubs, and it’s likely nestled by Mediterranean-style refrigerated foods and specialty cheeses. Occasions for this hummus include weekend brunch spreads, game-day snack platters, and meal-prep bowls during a busy week. The 10-oz plastic tub with a peel-back lid makes it easy to grab for single-meal use or to toss in a cooler for a picnic. Sensory notes: a creamy, slightly textured base from prepared chickpeas and tahini, bright citrus lift from cold-pressed lemon juice, and a smoky-sweet pop from roasted red bell peppers balanced by a gentle cumin-garlic spice and a touch of crushed red pepper heat. Rituals include scooping with pita or carrots, spreading on sandwiches or bagels, or using as a sauce for grain bowls. Processing context: made from recognizable ingredients and simply packaged—this is a prepared, refrigerated dip rather than a highly engineered snack food. Overall it projects approachable, natural convenience with a fresh, savory flavor profile.