Ithaca Hummus, French Onion

Ithaca Hummus, French Onion (10 oz) arrives in the refrigerated deli/dips aisle in a clear plastic tub with a branded lid, sitting alongside other refrigerated hummus flavors, guacamole, tzatziki and prepackaged veggie trays. Shoppers will spot it near natural and specialty brands rather than mass-market tubs, often on middle shelves that appeal to quick dinner assemblers and snackers. This flavor reads like a crossover between classic savory onion dip and Mediterranean hummus — targeted to shoppers who want a familiar comfort flavor with a perceived healthful twist. Brand positioning leans into small-batch, real-ingredient messaging: “Real Food Ingredients” and visible ingredient callouts (tahini, chickpeas, sunflower oil) give a wholesome, artisanal vibe that resonates with millennials and families seeking convenience without industrial overhaul. Labels typically highlight “real ingredients,” non-GMO impressions, and transparent ingredient lists rather than loud kid-focused graphics; it’s not organic-certified on the provided list but feels natural and clean. Processing context: made from whole chickpeas and pantry staples with modest preservatives (citric acid) — a lightly processed prepared food. Sensory details: the texture is creamy but slightly coarse from blended chickpeas, with a sweet-savory French onion profile — caramelized onion notes, umami from nutritional yeast, a sesame tang from tahini, and a peppery finish. Ritual use is casual: scooping with pita or raw veggies at game-day spreads, layering on sandwiches, or as an easy party dip. The 10 oz tub is designed for immediate consumption and short-term refrigeration, encouraging single-meal sharing or quick additions to weeknight plates.