Icelandic Provisions Skyr, Vanilla

Icelandic Provisions Skyr, Vanilla is a single-serve, spoonable cultured dairy cup found in the refrigerated dairy or specialty yogurt aisle, usually shelved near Greek yogurts, other skyr brands, and chilled protein snacks. Packaged in a 5.3 oz plastic cup with a foil lid and clean, Nordic-inspired branding, it reads as a premium, heritage-style yogurt. Shoppers reach for it on weekday breakfast runs, grab-and-go lunches, post-workout refueling, or weekend brunches where a thick, high-protein dairy is desired. The brand leans into Icelandic roots and artisanal quality — heirloom skyr cultures, visible vanilla bean specks, and simple imagery position it toward health-minded, millennial and Gen X buyers who want a gourmet yet practical snack. Labels emphasize “live and active cultures” and natural-sounding claims (vanilla extract, vanilla bean seeds), creating a health halo without organic certification. You’ll also notice added cane sugar and texturizers noted in the fine print. In plain terms the product is made from cultured low-fat milk with added sweetener, natural flavor, and stabilizers to achieve a thick, velvety texture — more processed than plain homemade yogurt but not a shelf-stable industrial dessert. Sensory details: very dense, creamy, almost custard-like body with a tang from skyr cultures, delicate vanilla aroma, and tiny dark flecks of vanilla bean; sweetness is moderate. Rituals include topping with granola, stirring in fruit, or eating straight from the cup with a plastic spoon. It sits culturally between everyday wholesome eating and a slightly indulgent, protein-forward snack.