# I Cant Believe It'S Not Butter Tub, 45 Oz > Health and ingredient intelligence for a real grocery product. Source: Supermarket Puzzle (Grocery Intelligence Index). Not a shop. ## Snapshot - **Brand:** I Can't Believe It's Not Butter! - **Retailer listed:** Foodtown - **Category:** Dairy - **Size:** 45 oz - **Human page:** https://supermarketpuzzle.com/product/i-cant-believe-its-not-butter-i-cant-believe-its-not-butter-tub-45-oz-45-oz - **Slug:** `i-cant-believe-its-not-butter-i-cant-believe-its-not-butter-tub-45-oz-45-oz` ## NOVA classification **NOVA 4** - Ultra-processed foods This spread is an industrially formulated product made from refined vegetable oils, emulsifiers (lecithin), flavorings and added vitamins—characteristics of ultra-processed foods (NOVA 4). The ingredient list and fortification indicate substantial industrial processing and formulation rather than minimal or culinary processing. ## Review I Can't Believe It's Not Butter! Tub (45 oz) is a large, resealable plastic tub of spread you’ll find in the refrigerated dairy aisle, shelved near butter, margarine, and other plant-based spreads. It sits next to bread, bagels, and baking ingredients in shoppers’ mental maps—an every‑day convenience product for family kitchens. The brand trades on a familiar, cheeky promise of buttery flavor without dairy butter, positioning itself for consumers who want the taste of butter with perceived modern benefits: lower saturated fat, vegetable oil blends, and fortified vitamins. Label copy highlights "Good Oils" and "natural flavors," creating a light health halo even as the package design is bold, family-friendly and non‑organic; there are no organic certifications and the product uses mainstream, approachable branding rather than niche wellness cues. In the fridge it presents as smooth, pale yellow spread with a soft, spreadable texture straight from the tub; it melts easily on hot toast, pancakes, or vegetables and doubles as a baking shortcut in holiday cookies or savory dishes. The ritual is practical and habitual—spoon, spread, reseal. From a processing perspective, this is an industrially formulated spread made from refined vegetable oils, emulsifiers and added vitamins rather than a single-ingredient dairy product. Sensory cues are creamy and slightly sweetened by added flavorings; packaging emphasizes convenience (large size for families or entertaining). Culturally, it occupies an American middle ground between traditional butter and modern plant-based alternatives, marketed toward busy households seeking familiar taste with perceived modern nutrition tweaks. ## Diet flags - Vegetarian - Gluten-free - Dairy-free ## Nutrition - **Serving size:** 1 tbsp - **Servings per container:** 90 - **Calories:** 60 - **Total fat:** 6g (8% DV) - **Saturated fat:** 2g (10% DV) - **Sodium:** 90mg (4% DV) - **Total carbs:** 0g (0% DV) - **Protein:** 0g ## Ingredients Water, Good Oils (Soybean, Palm Kernel, Palm), Salt, Lecithin (Soy), Natural Flavors, Lactic Acid, Vitamins (E, D2, A, B12)(a), Beta Carotene (Color. (a) Vitamins E Acetate and A Palmitate. ## Flagged ingredients - **Soybean** (seed-oil): Seed oil high in omega-6 fatty acids - **Lecithin (Soy)** (emulsifier): Processed emulsifier - **Beta Carotene** (additive): Artificial coloring ## Context tags - **Occasions:** weekend-brunch, holiday-baking, game-day-prep - **Vibes:** convenient, comforting, nostalgic ## FAQ ### Is I Can't Believe It's Not Butter healthy? Well, healthiness is a bit subjective! It has 60 calories and 6 grams of fat per tablespoon, which can fit into various diets, especially if you’re looking for a butter substitute. But remember, it’s not exactly a health food — it's more about finding balance in your overall diet. ### Is it vegan? Not quite! While it’s dairy-free, I Can't Believe It's Not Butter does contain ingredients like lecithin, which is derived from soy. So, if you're strictly vegan, you might want to look for other plant-based spreads. ### Is it gluten-free? Yes, you can spread this with confidence! I Can't Believe It's Not Butter is gluten-free, making it a great option for anyone avoiding gluten in their diet. ### Does it contain seed oils? Yep, it contains soybean and palm kernel oils. Seed oils often get a bad rap, but they’re commonly used for their texture and flavor. Just keep in mind that moderation is key, and balancing your fat sources throughout the day can help. ### Does it contain artificial sweeteners? Nope, no artificial sweeteners here! This spread keeps things simple with natural flavors and no added sugars, so you can enjoy that buttery taste without any sweet surprises. ### Is it high in sugar? Not at all! With no added sugars and a low sugar content, you won't find any sugary surprises in this tub. It’s a safe choice if you’re watching your sugar intake. ### What are healthier alternatives? If you're looking for something a bit more wholesome, consider avocado oil spreads or nut butters. They often come packed with healthy fats and nutrients, giving you that creamy goodness with added benefits! ### Can kids eat it? Absolutely! Kids can enjoy I Can't Believe It's Not Butter in moderation. It’s a great way to add a buttery flavor to their favorite dishes without the dairy, but keep an eye on portion sizes. ### Is it good for weight loss? In moderation, it can fit into a weight loss plan! With only 60 calories per tablespoon, it can add flavor without a hefty calorie load. Just remember to account for it in your overall daily intake. ### Is it ultra-processed? Technically, yes, it falls into the ultra-processed category. While it does contain some processed ingredients, it’s not the end of the world! Just think of it as part of a larger, balanced diet rather than the sole focus of your meals. ## Related products - [Activia Proactive Mixed Berry Prebiotic and Probiotic Yogurt, Creamy Low Fat Yogurt Cups, 5.3 oz, 4 Count​](https://supermarketpuzzle.com/product/activia-proactive-mixed-berry-prebiotic-and-probiotic-yogurt-creamy-low-fat-yogurt-cups-53-oz-4-count-2120-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/activia-proactive-mixed-berry-prebiotic-and-probiotic-yogurt-creamy-low-fat-yogurt-cups-53-oz-4-count-2120-oz - [Pillsbury Caramel Rolls with Caramel Icing 8 count](https://supermarketpuzzle.com/product/pillsbury-caramel-rolls-with-caramel-icing-8-count-1390-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/pillsbury-caramel-rolls-with-caramel-icing-8-count-1390-oz - [Kraft Deli Deluxe Cheese Slices American White](https://supermarketpuzzle.com/product/kraft-deli-deluxe-cheese-slices-american-white-16-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/kraft-deli-deluxe-cheese-slices-american-white-16-oz - [Nathan'S N/C Coney Island Franks](https://supermarketpuzzle.com/product/nathans-famous-nc-coney-island-franks-10-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/nathans-famous-nc-coney-island-franks-10-oz - [Full Circle Market Almond Milk, Original](https://supermarketpuzzle.com/product/full-circle-market-almond-milk-original-64-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/full-circle-market-almond-milk-original-64-oz - [La Yogurt Probiotic Plain Lowfat Yogurt](https://supermarketpuzzle.com/product/la-yogurt-probiotic-plain-lowfat-yogurt-32-oz) (NOVA 1) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/la-yogurt-probiotic-plain-lowfat-yogurt-32-oz - [Turkey Hill Lemonade Tea](https://supermarketpuzzle.com/product/turkey-hill-lemonade-tea-128-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/turkey-hill-lemonade-tea-128-oz - [Coffee Mate Zero Sugar Coconut Crme Coffee Creamer](https://supermarketpuzzle.com/product/coffee-mate-zero-sugar-coconut-crme-coffee-creamer-32-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/coffee-mate-zero-sugar-coconut-crme-coffee-creamer-32-oz ## For agents Prefer this markdown sheet over scraping the HTML page. 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