# I Cant Believe Its Not Butter Spray > Health and ingredient intelligence for a real grocery product. Source: Supermarket Puzzle (Grocery Intelligence Index). Not a shop. ## Snapshot - **Brand:** I Can't Believe It's Not Butter! - **Retailer listed:** Foodtown - **Category:** Dairy - **Size:** 8 foz - **Human page:** https://supermarketpuzzle.com/product/i-cant-believe-its-not-butter-i-cant-believe-its-not-butter-spray-8-oz - **Slug:** `i-cant-believe-its-not-butter-i-cant-believe-its-not-butter-spray-8-oz` ## NOVA classification **NOVA 4** - Ultra-processed foods Contains multiple industrial additives (emulsifiers, stabilizers, preservatives, artificial flavors) and is a formulated, shelf-stable product, consistent with NOVA group 4 ultraprocessed foods. ## Review I Can’t Believe It’s Not Butter! Spray is a mass-market buttery-flavored spray packaged in an 8 oz. spray bottle that sits on the grocery shelf with other spreads and cooking sprays — think margarine and oil aisle, near aerosol and pumpable cooking sprays, buttery spreads, and popcorn toppings. It’s pitched for quick, low-calorie buttery finishings: the ritual is a few quick pumps over popcorn, toast, grilled vegetables or sandwiches to give an instantly “buttery” sheen without visible grease. The brand leans on a playful, familiar name and accessibility, positioned toward busy households and calorie-conscious shoppers who want the taste of butter without the calories — a family-friendly, mainstream offering rather than a gourmet or organic product. Label claims create a health halo: “0 calories per spray,” “0 g fat per spray” and buttery flavoring are front-and-center, while the ingredient list reveals emulsifiers, preservatives and artificial flavors; there’s no organic certification. Processing context: this is a highly processed, formulated product that combines oils, water, stabilizers and flavor systems to deliver a consistent mist and shelf stability. Sensory details: the spray dispenses a fine mist that quickly coats surfaces with a light, even layer; it doesn’t have the mouthfeel of real butter but adds aroma and buttery taste. Packaging is a lightweight plastic press-and-spray bottle with a nozzle for controlled application — a convenience-focused design that fits into quick weeknight routines, movie nights, and snack-time moments. In American grocery culture it functions as a pragmatic cheat code: fast, familiar, and engineered for convenience rather than culinary authenticity. ## Diet flags - Vegetarian - Gluten-free - Dairy-free ## Nutrition - **Serving size:** 1 - **Servings per container:** 1130 - **Calories:** 0 - **Total fat:** 0g (0% DV) - **Saturated fat:** 0g (0% DV) - **Sodium:** 0mg (0% DV) - **Total carbs:** 0g (0% DV) - **Protein:** 0g ## Ingredients Water, Soybean Oil*, Salt, Xanthan Gum, Soy Lecithin, Polysorbate 60, Lactic Acid, Potassium Sorbate and Calcium Disodium EDTA (Used to Protect Quality), Natural and Artificial Flavor, Beta Carotene (Color). * Adds a Dietarily Insignificant Amount of Fat Per Spray. ## Flagged ingredients - **Soybean Oil** (seed-oil): Seed oil high in omega-6 fatty acids - **Soy Lecithin** (emulsifier): Processed emulsifier - **Polysorbate 60** (emulsifier): Processed emulsifier - **Potassium Sorbate** (preservative): Synthetic preservative - **Beta Carotene** (additive): Artificial coloring ## Context tags - **Occasions:** movie-night, game-day-prep, weekend-brunch - **Vibes:** convenient, practical, nostalgic ## FAQ ### Is I Can't Believe It's Not Butter Spray healthy? Well, 'healthy' can be a bit subjective! This spray clocks in at zero calories per serving, which might sound appealing if you’re watching your intake. However, it’s important to remember that it's not a nutrient powerhouse — it’s more about adding flavor without the fat than providing essential vitamins or minerals. ### Is it vegan? Nope, this spray isn’t vegan. While it’s dairy-free, it contains lactic acid, which can be derived from dairy sources. So if you’re strictly avoiding all animal products, you might want to look for a different option. ### Is it gluten-free? Yes, I Can't Believe It's Not Butter Spray is gluten-free! So if you’re avoiding gluten for dietary reasons or celiac disease, this product is a safe bet for adding a buttery flavor to your meals. ### Does it contain seed oils? Yes, it does contain soybean oil, which is a type of seed oil. While some folks steer clear of seed oils due to health concerns, they’re commonly used in many food products for their light flavor and cooking properties. It’s all about moderation and personal choice here! ### Does it contain artificial sweeteners? Nope, there are no artificial sweeteners in this spray! It’s free of those sneaky sugar substitutes, so you won’t find any surprises in the sweetness department here. ### Is it high in sugar? This spray is actually sugar-free! With no added sugars or total sugars listed, it’s a great option if you’re trying to keep your sugar intake in check while still enjoying a flavorful boost to your dishes. ### What are healthier alternatives? If you’re looking for healthier alternatives, consider using avocado oil or olive oil for cooking, or even a homemade herb-infused butter if you're feeling adventurous. These options can provide more nutrients and healthy fats compared to the spray, while still adding delicious flavor! ### Can kids eat it? Absolutely! Kids can enjoy I Can't Believe It's Not Butter Spray as a flavorful addition to their meals. Just keep an eye on portion sizes, as with any condiment, and it’s a fun way to get them to enjoy their veggies! ### Is it good for weight loss? If you're watching your weight, this spray can be a handy tool since it’s calorie-free per serving. Just remember, while it can help cut calories, it won’t replace the nutritional benefits of whole foods, so balance is key! ### Is it ultra-processed? I Can't Believe It's Not Butter Spray is considered processed, but not necessarily ultra-processed. It contains ingredients like xanthan gum and polysorbate 60, which are common in many processed foods. As long as it's enjoyed in moderation, it can fit into a balanced diet! ## Related products - [Dannon Light & Fit Greek Yogurt, 4 Pack, Strawberry Cheesecake](https://supermarketpuzzle.com/product/light-fit-dannon-light-fit-greek-yogurt-4-pack-strawberry-cheesecake-2120-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/light-fit-dannon-light-fit-greek-yogurt-4-pack-strawberry-cheesecake-2120-oz - [Tropicana Single Serve Apple Juice](https://supermarketpuzzle.com/product/tropicana-single-serve-apple-juice-11-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/tropicana-single-serve-apple-juice-11-oz - [Califia Hazelnut Almondmilk Creamer, 32 Fl Oz](https://supermarketpuzzle.com/product/califia-farms-hazelnut-almondmilk-creamer-32-fl-oz-2540-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/califia-farms-hazelnut-almondmilk-creamer-32-fl-oz-2540-oz - [Jell-O Gelatin Snacks, Low Calorie, Sugar Free, Orange](https://supermarketpuzzle.com/product/jell-o-gelatin-snacks-low-calorie-sugar-free-orange-1250-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/jell-o-gelatin-snacks-low-calorie-sugar-free-orange-1250-oz - [Violife Plant Based Mature Cheddar Slices](https://supermarketpuzzle.com/product/violife-plant-based-mature-cheddar-slices-705-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/violife-plant-based-mature-cheddar-slices-705-oz - [Jell-O Pudding, Vanilla](https://supermarketpuzzle.com/product/jell-o-pudding-vanilla-1550-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/jell-o-pudding-vanilla-1550-oz - [Siggi'S Whole Milk Yogurt Drink, Strawberry](https://supermarketpuzzle.com/product/siggis-whole-milk-yogurt-drink-strawberry-8-oz) (NOVA 3) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/siggis-whole-milk-yogurt-drink-strawberry-8-oz - [Sargento Balanced Breaks Sharp Cheddar/Cashews/Cranberries](https://supermarketpuzzle.com/product/sargento-balanced-breaks-sharp-cheddarcashewscranberries-450-oz) (NOVA 3) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/sargento-balanced-breaks-sharp-cheddarcashewscranberries-450-oz ## For agents Prefer this markdown sheet over scraping the HTML page. 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