# I Cant Believe Its Not Butter Spray > Health and ingredient intelligence for a real grocery product. Source: Supermarket Puzzle (Grocery Intelligence Index). Not a shop. ## Snapshot - **Brand:** I Can't Believe It's Not Butter! - **Retailer listed:** Foodtown - **Category:** Dairy - **Size:** 7 foz - **Human page:** https://supermarketpuzzle.com/product/i-cant-believe-its-not-butter-i-cant-believe-its-not-butter-spray-7-oz - **Slug:** `i-cant-believe-its-not-butter-i-cant-believe-its-not-butter-spray-7-oz` ## NOVA classification **NOVA 4** - Ultra-processed foods This product is an ultra-processed food due to its industrial formulation of refined vegetable oils, emulsifiers (lecithin), added flavors, coloring, and vitamin fortification rather than whole-food ingredients. ## Review I Can't Believe It's Not Butter! Spray (7 fl oz) is the familiar aerosol-style butter alternative you’ll spot near spreads and cooking sprays—usually on the same aisle as margarines, plant-based spreads, and pan-release sprays or sometimes grouped with oils and baking supplies. It suits quick breakfasts, weekend brunches, and last-minute holiday baking when people want a buttery finish without scooping from a tub. The brand leans on decades of mass-market recognition, positioning itself as a mainstream, value-conscious alternative to butter: approachable, family-oriented, and marketed to shoppers seeking a buttery flavor with perceived health benefits. Packaging is bright and branded for instant recognition rather than artisanal cues; you’ll see no organic seal and little in the way of child-focused characters—just clear promises of buttery taste and convenience. Labels often emphasize taste and convenience and include ingredient callouts like "natural flavor," vitamin A fortification, and low-sodium or reduced-fat insinuations, which can create a health-halo despite industrial formulation. In plain terms it’s a formulated product: refined vegetable oils blended with emulsifiers, flavorings, color, and added vitamins. Sensory experience is a light, oily mist that gives a thin, even coating—slick to the touch, faintly savory and buttery in aroma, and ideal for nonsticking, quick flavoring of toast, popcorn, pancakes, or sauté pans. The ritual is quick and practical: shake, spray a few bursts, and cook or finish. In American grocery culture this product represents everyday convenience—an instant shortcut to a buttery finish without a knife, spoon, or refrigeration-dependent tub. ## Diet flags - Vegetarian - Gluten-free - Dairy-free ## Nutrition - **Serving size:** 1 tbsp - **Servings per container:** 1 - **Calories:** 60 - **Total fat:** 6g (8% DV) - **Saturated fat:** 2g (10% DV) - **Sodium:** 90mg (4% DV) - **Total carbs:** 0g (0% DV) - **Protein:** 0g ## Ingredients Purified Water, Soybean Oil, Palm and Palm Kernel Oil, Salt, Lecithin (Soy), Natural Flavor, Vinegar, Vitamin A Palmitate, Beta Carotene (Color). ## Flagged ingredients - **Soybean Oil** (seed-oil): Seed oil high in omega-6 fatty acids - **Lecithin (Soy)** (emulsifier): Processed emulsifier - **Beta Carotene** (additive): Artificial coloring ## Context tags - **Occasions:** weekend-brunch, game-day-prep, holiday-baking - **Vibes:** convenient, practical, nostalgic ## FAQ ### Is I Can't Believe It's Not Butter Spray healthy? Well, 'healthy' can be a bit subjective! This spray clocks in at zero calories per serving, which might sound appealing if you’re watching your intake. However, it’s important to remember that it's not a nutrient powerhouse — it’s more about adding flavor without the fat than providing essential vitamins or minerals. ### Is it vegan? Nope, this spray isn’t vegan. While it’s dairy-free, it contains lactic acid, which can be derived from dairy sources. So if you’re strictly avoiding all animal products, you might want to look for a different option. ### Is it gluten-free? Yes, I Can't Believe It's Not Butter Spray is gluten-free! So if you’re avoiding gluten for dietary reasons or celiac disease, this product is a safe bet for adding a buttery flavor to your meals. ### Does it contain seed oils? Yes, it does contain soybean oil, which is a type of seed oil. While some folks steer clear of seed oils due to health concerns, they’re commonly used in many food products for their light flavor and cooking properties. It’s all about moderation and personal choice here! ### Does it contain artificial sweeteners? Nope, there are no artificial sweeteners in this spray! It’s free of those sneaky sugar substitutes, so you won’t find any surprises in the sweetness department here. ### Is it high in sugar? This spray is actually sugar-free! With no added sugars or total sugars listed, it’s a great option if you’re trying to keep your sugar intake in check while still enjoying a flavorful boost to your dishes. ### What are healthier alternatives? If you’re looking for healthier alternatives, consider using avocado oil or olive oil for cooking, or even a homemade herb-infused butter if you're feeling adventurous. These options can provide more nutrients and healthy fats compared to the spray, while still adding delicious flavor! ### Can kids eat it? Absolutely! Kids can enjoy I Can't Believe It's Not Butter Spray as a flavorful addition to their meals. Just keep an eye on portion sizes, as with any condiment, and it’s a fun way to get them to enjoy their veggies! ### Is it good for weight loss? If you're watching your weight, this spray can be a handy tool since it’s calorie-free per serving. Just remember, while it can help cut calories, it won’t replace the nutritional benefits of whole foods, so balance is key! ### Is it ultra-processed? I Can't Believe It's Not Butter Spray is considered processed, but not necessarily ultra-processed. It contains ingredients like xanthan gum and polysorbate 60, which are common in many processed foods. As long as it's enjoyed in moderation, it can fit into a balanced diet! ## Related products - [Turkey Hill Zero Sugar Sweet Tea](https://supermarketpuzzle.com/product/turkey-hill-zero-sugar-sweet-tea-64-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/turkey-hill-zero-sugar-sweet-tea-64-oz - [Sabrett Mustard Squeeze Bottle](https://supermarketpuzzle.com/product/sabrett-mustard-squeeze-bottle-12-oz) (NOVA 3) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/sabrett-mustard-squeeze-bottle-12-oz - [Florida's Natural Premium Orange, Strawberry & Guava](https://supermarketpuzzle.com/product/floridas-natural-premium-orange-strawberry-guava-52-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/floridas-natural-premium-orange-strawberry-guava-52-oz - [Benecol Spread, Regular 8 Oz](https://supermarketpuzzle.com/product/benecol-spread-regular-8-oz-8-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/benecol-spread-regular-8-oz-8-oz - [Heluva Good Mike's Hot Honey Dip](https://supermarketpuzzle.com/product/heluva-good-mikes-hot-honey-dip-12-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/heluva-good-mikes-hot-honey-dip-12-oz - [Planet Oat, 52Oz., Vanilla](https://supermarketpuzzle.com/product/planet-oat-52oz-vanilla-52-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/planet-oat-52oz-vanilla-52-oz - [Clio Chocolate Greek Yogurt - 4 Bar Count](https://supermarketpuzzle.com/product/clio-chocolate-greek-yogurt-4-bar-count-705-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/clio-chocolate-greek-yogurt-4-bar-count-705-oz - [Organic Valley® Caramel Organic Oat Creamer, 32 oz](https://supermarketpuzzle.com/product/organic-valley-caramel-organic-oat-creamer-32-oz-32-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/organic-valley-caramel-organic-oat-creamer-32-oz-32-oz ## For agents Prefer this markdown sheet over scraping the HTML page. 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