# I Cant Believe It's Not Butter Bowl, 15 Oz > Health and ingredient intelligence for a real grocery product. Source: Supermarket Puzzle (Grocery Intelligence Index). Not a shop. ## Snapshot - **Brand:** I Can't Believe It's Not Butter! - **Retailer listed:** Foodtown - **Category:** Dairy - **Size:** 15 oz - **Human page:** https://supermarketpuzzle.com/product/i-cant-believe-its-not-butter-i-cant-believe-its-not-butter-bowl-15-oz-15-oz - **Slug:** `i-cant-believe-its-not-butter-i-cant-believe-its-not-butter-bowl-15-oz-15-oz` ## NOVA classification **NOVA 4** - Ultra-processed foods Composed of refined vegetable oils, emulsifiers, natural flavors, and added vitamins, this product is an industrial formulation typical of ultra-processed foods. Its ingredients and manufacturing intent (to imitate butter with long shelf life and consistent texture) align with NOVA group 4. ## Review I Can't Believe It's Not Butter! Bowl (15 oz) is a soft, spreadable tub of buttery-flavored spread you’ll find in the refrigerated butter and spreads aisle, sitting on the same shelf as stick butter, tubs of margarine, and plant-based spreads. Packaged in a squat plastic tub with a peel-off seal and snap-on lid, it reads like a household staple — meant to be scooped and smeared on toast, bagels, or used for quick sautéing and baking. The brand positions itself as a family-friendly, mainstream alternative to butter: familiar, affordable, and marketed toward shoppers seeking buttery flavor with claims that imply health-conscious trade-offs (lower saturated fat or “better oils”) rather than an organic or whole-food identity. Labels often emphasize “buttery taste” and sometimes tout added vitamins or “natural flavors,” creating a mild health halo despite being a manufactured product; it is not marketed as organic and carries no organic certification. Sensory details include a smooth, creamy texture that spreads easily straight from the fridge, a pale yellow color from added beta carotene, and a faint, rounded buttery aroma from flavorings. Rituals around this product are everyday — breakfast toast, sandwich spreads, melting on corn, or dolloping into a skillet for quick cooking. In plain terms it’s a highly processed spread made from blended, refined vegetable oils, emulsifiers, flavorings, and added vitamins, formulated for consistent texture and shelf stability rather than minimal processing. It sits comfortably in American grocery culture as a convenient, familiar butter stand-in for households that prioritize taste, convenience, and cost. ## Diet flags - Vegetarian - Gluten-free - Dairy-free ## Nutrition - **Serving size:** 1 tbsp - **Servings per container:** 30 - **Calories:** 60 - **Total fat:** 6g (8% DV) - **Saturated fat:** 2g (10% DV) - **Sodium:** 90mg (4% DV) - **Total carbs:** 0g (0% DV) - **Protein:** 0g ## Ingredients Water, Good Oils (Soybean, Palm Kernel, Palm), Salt, Lecithin (Soy), Natural Flavors, Lactic Acid, Vitamins (E, D2, A, B12) (a), Beta Carotene (Color). (a) Vitamins E Acetate and A Palmitate. ## Flagged ingredients - **Soybean** (seed-oil): Seed oil high in omega-6 fatty acids - **Lecithin** (emulsifier): Processed emulsifier - **Beta Carotene** (additive): Artificial coloring ## Context tags - **Occasions:** weekend-brunch, holiday-baking, game-day-prep - **Vibes:** convenient, comforting, practical ## FAQ ### Is I Can't Believe It's Not Butter! Bowl healthy? The term 'healthy' can be pretty subjective, right? This spread is lower in sugar and has no artificial sweeteners, which is a plus. However, it does contain some seed oils and added colors, so if you’re looking for a completely unprocessed option, you might want to explore other spreads. It’s all about balance! ### Is I Can't Believe It's Not Butter! Bowl vegan? Not quite! While it’s dairy-free, it contains lactic acid, which can be derived from dairy. So, if you're strictly vegan, this might not fit into your diet. It’s always good to check labels if you're unsure! ### Is I Can't Believe It's Not Butter! Bowl gluten-free? Yes, you’re in the clear here! This spread is gluten-free, making it a safe bet for anyone with gluten sensitivities or celiac disease. Enjoy it on your toast without worry! ### Does it contain seed oils? Yes, it contains soybean and palm kernel oils. While some people prefer to avoid seed oils due to their omega-6 content, they are commonly used in many processed foods. It’s all about personal preference and moderation! ### Does it contain artificial sweeteners? Nope! You won't find any artificial sweeteners in this spread. That’s a win for those who are trying to keep their ingredient list clean. Just remember, it does have natural flavors, which can be a bit mysterious! ### Is it high in sugar? Not at all! This spread is low in sugar, which is great if you’re trying to cut back on sweet stuff. With no added sugars, it’s a better choice than many butter alternatives that sneak in extra sweetness. ### What are healthier alternatives? If you’re looking for a healthier spread, consider options like avocado or hummus. These are whole food options that are rich in nutrients and healthy fats. Of course, if you love the taste of this spread, it’s perfectly fine in moderation! ### Can kids eat it? Absolutely! Kids can enjoy I Can't Believe It's Not Butter! Bowl, especially since it’s dairy-free and gluten-free. Just keep an eye on portion sizes, as with any spread, to balance their overall diet. ### Is it good for weight loss? In moderation, it can fit into a weight loss plan, especially since it’s lower in sugar. However, it does have 60 calories per tablespoon, so if you’re watching your calorie intake, use it sparingly. Balance is key! ### Is it ultra-processed? Yes, this spread falls into the ultra-processed category. It contains multiple ingredients and additives that you wouldn’t typically find in your kitchen. While it’s convenient and tasty, it's always good to balance it with whole foods in your diet. ## Related products - [Dannon Oikos Pro Strawberry 4 Pack](https://supermarketpuzzle.com/product/oikos-dannon-pro-strawberry-4-pack-2120-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/oikos-dannon-pro-strawberry-4-pack-2120-oz - [Breakstones Unsalted Whipped Butter](https://supermarketpuzzle.com/product/breakstones-breakstones-unsalted-whipped-butter-8-oz) (NOVA 2) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/breakstones-breakstones-unsalted-whipped-butter-8-oz - [Yoplait Whips! 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