Herr's Baked Sour Cream & Onion Potato Crisps

Store placement: You'd find Herr's Baked Sour Cream & Onion Potato Crisps in the supermarket snack aisle, shelved with other potato chips, baked chip varieties and popcorn; often tucked near value-size bags and party snacks for grab-and-go shoppers. Occasions: This 7 oz bag reads like a party staple and impulse pick — a game-day chip, movie-night companion or road-trip snack that also shows up in lunchboxes or picnic baskets. Brand positioning: Herr's markets itself as a classic American snack maker — family-owned, regional pride and mid-market appeal. The messaging leans nostalgic and trustworthy (“Forever good”) aimed at mainstream families and shoppers seeking recognizable flavors without premium pricing. Label characteristics: Packaging touts “oven-baked” and a lower-fat angle, plus wholesome-sounding copy (“choicest ingredients”), which creates a light health halo; there are no organic or non-GMO seals and the ingredient list includes “natural flavor,” so it’s not marketed as natural-organic. Kid branding is subtle — bright bag colors appeal to families but there are no mascots. Processing context: Although promoted as baked and simple, the crisps are a packaged, multi-ingredient product made from dried potatoes, starches, oils and concentrated seasonings with added flavor enhancers and emulsifiers — a convenience snack made through industrial processing. Sensory details: Expect thin, airy crisps with a snap that’s less greasy than traditional fried chips, a savory tang of sour cream and onion, a faint sweetness and pronounced sodium and umami from ingredients like MSG and dairy powders. Ritual: poured into a bowl for sharing, paired with dips or eaten straight from the bag during casual social moments.