Guittard Super Cookie Chips, Semisweet Chocolate 10 oz

Guittard Super Cookie Chips Semisweet Chocolate (10 oz) sits in the baking aisle of most American supermarkets, shelved alongside chocolate chips, baking cocoa, cookie mixes and specialty baking ingredients. You’ll also spot it near premium baking supplies and occasional gourmet snack displays. These thin, crisp semisweet chips are marketed to home bakers and chocolate lovers who want an elevated baking ingredient — think weekend cookies, last-minute holiday cookies, or a quick sprinkle over ice cream. The brand leans on Guittard’s heritage as a chocolatier, Fair Trade sourcing of cacao and cocoa butter, and a premium positioning that appeals to ethically minded, culinary-inclined shoppers rather than children’s impulse buyers. Labels emphasize Fair Trade Certified ingredients and a short ingredient list (cane sugar, cacao beans, cocoa butter, sunflower lecithin, vanilla), which creates a “natural” and high-quality halo even though the product contains added sugar. There’s no organic claim on the provided label details, and the packaging and design typically avoid cartoon kid branding. In plain terms, this is a manufactured chocolate product: cacao has been processed and combined with sugar and a small emulsifier to make stable baking chips. Sensory notes: semisweet chocolate flavor with a clean cocoa bitterness, a slightly crisp, thin “cookie chip” bite, and a smooth melt on the tongue. Packaged in a 10-ounce bag, people use these chips in baking rituals (drop cookies, mix-ins), as a topping for yogurt or ice cream, or straight from the bag for an indulgent snack during movie nights or holiday baking sessions.