Guittard Chocolate Extra Dark Chocolate Chip

Guittard Chocolate Extra Dark Chocolate Chips (11.5 oz) reads like a premium baking staple — an 11.5‑ounce retail bag of small, teardrop chips that sit in the supermarket baking aisle alongside other chocolate chips, cocoa powders, and specialty baking ingredients. You’ll also occasionally spot it on endcaps near premium chocolate bars or the gourmet baking section. It’s bought on lists for holiday cookie baking, weekend projects with kids, or when a recipe calls for a reliable, higher‑cocoa chip. The brand positions itself as an artisanal American chocolatier with craft heritage, appealing to home bakers, pastry hobbyists, and ethically minded shoppers who recognize the Fair Trade Certified claim on the label. Packaging and copy lean mature and ingredient‑forward rather than kid‑centric: no cartoons, no bright gimmicks — instead an emphasis on cacao quality and provenance. The label’s “extra dark” phrasing and the short ingredient list (cacao beans, cane sugar, sunflower lecithin, vanilla) create a natural/clean eating halo, even though the product is a manufactured chocolate chip rather than a raw ingredient; there’s a Fair Trade badge but no organic claim. In plain terms, these chips are made by refining and blending cacao and sugar, adding a small emulsifier, and forming stable chips — a processed pantry item designed for consistent baking performance. Sensory cues: firm, slightly glossy chips with a snap and a bittersweet cocoa bite; they melt smoothly for cookies, chips‑and‑scoops, or hot ganache. Rituals around this bag feel domestic and practical — measuring for cookies, sprinkling on ice cream, or saving the last handful for a midnight snack.