# Keebler Graham Crumbs > Health and ingredient intelligence for a real grocery product. Source: Supermarket Puzzle (Grocery Intelligence Index). Not a shop. ## Snapshot - **Brand:** Graham Cracker - **Retailer listed:** Foodtown - **Category:** Cooking & Baking - **Size:** 13.50 oz - **Human page:** https://supermarketpuzzle.com/product/graham-cracker-keebler-graham-crumbs-1350-oz - **Slug:** `graham-cracker-keebler-graham-crumbs-1350-oz` ## NOVA classification **NOVA 4** - Ultra-processed foods Contains refined/enriched flours, added sugars, corn syrup, vegetable oil with TBHQ and emulsifiers—industrial ingredients and additives typical of ultra-processed formulations, and is a ready-to-use convenience product. ## Review Keebler Graham Crumbs are a shelf-stable baking staple you’d find in the baking aisle alongside pie crust mixes, cookie crumbs, graham crackers and dessert toppings. Packaged in a colorful Keebler box (often with the brand’s family-friendly elf imagery), the product is presented as a convenient, ready-to-use crumb for pie crusts, no-bake cheesecakes, ice cream toppings and crusted savory dishes. Shoppers reach for it on holiday-baking runs, weekend brunch ingredient lists or during last-minute dessert prep for parties. The brand positioning leans on nostalgia and family occasions — Keebler/Kellogg markets the crumbs as a classic, kid-friendly shortcut that taps into homemade dessert rituals without the time commitment. Label copy emphasizes “original” flavor and graham flour, which can create a mild health halo, but there’s no organic certification and the ingredient list shows added sugars, refined/enriched flours and industrial additives. Sensory cues: the crumbs are fine and slightly sandy with a crisp, sweet graham aroma and subtle molasses notes; they compact into a cohesive crust when mixed with butter and press firmly into pans. Packaging is a lightweight box with an inner plastic bag or liner for scooping; usage rituals include crushing, mixing with butter or pressing into tart pans and sprinkling over ice cream. In plain processing context, this is a highly processed, ready-made breadcrumb mix built from refined flours, added sweeteners and functional additives (emulsifier, antioxidant) to extend shelf life and ensure consistent performance in recipes. ## Diet flags - Vegetarian - Dairy-free ## Nutrition - **Serving size:** 0.25 cup - **Servings per container:** 14 - **Calories:** 120 - **Total fat:** 3g (4% DV) - **Saturated fat:** 0g (0% DV) - **Sodium:** 190mg (8% DV) - **Total carbs:** 22g (8% DV) - **Dietary fiber:** 1g (4% DV) - **Total sugars:** 5g - **Added sugars:** 5g (10% DV) - **Protein:** 2g ## Ingredients Ingredients: Graham Flour, Enriched Flour (Wheat Flour, Niacin, Reduced Iron, Vitamin B1 [Thiamin Mononitrate], Vitamin B2 [Riboflavin], Folic Acid), Sugar, Vegetable Oil (Soybean And/Or Canola With Tbhq For Freshness), Molasses, Corn Syrup. Contains 2% Or Less Of Leavening (Baking Soda, Sodium Acid Pyrophosphate, Monocalcium Phosphate), Salt, Soy Lecithin. ## Flagged ingredients - **Soybean** (seed-oil): Seed oil high in omega-6 fatty acids - **Canola** (seed-oil): Seed oil high in omega-6 fatty acids - **Soy Lecithin** (emulsifier): Processed emulsifier - **Tbhq** (preservative): Synthetic preservative ## Context tags - **Occasions:** holiday-baking, weekend-brunch, movie-night - **Vibes:** nostalgic, convenient, comforting, practical ## FAQ ### Is Keebler Graham Crumbs healthy? Well, that depends on your perspective! They’re not exactly a health food, but they can definitely fit into a balanced diet. With 120 calories and 5 grams of added sugars per serving, they're more of a treat than a nutritional powerhouse. Think of them as a fun addition to your baking rather than a core part of your daily nutrition. ### Are Keebler Graham Crumbs vegan? Nope, they’re not vegan. While they don’t contain any obvious animal products, the enriched flour does include some ingredients that are processed with animal-derived enzymes. So if you're strictly plant-based, you might want to look for a dedicated vegan alternative. ### Are Keebler Graham Crumbs gluten-free? Sadly, these crumbs are not gluten-free. The main ingredient, graham flour, is made from whole wheat, which contains gluten. If you're avoiding gluten, there are some great gluten-free graham cracker options available that can do the trick! ### Do Keebler Graham Crumbs contain seed oils? Yes, they do contain vegetable oil, which can be soybean and/or canola oil. While seed oils have gotten a bit of a bad rap lately, they are commonly used in processed foods for their stability and texture. In moderation, they can be fine, but if you're trying to avoid them for health reasons, you might want to check out alternatives. ### Do Keebler Graham Crumbs have artificial sweeteners? Nope, no artificial sweeteners here! They rely on good old sugar and corn syrup for sweetness instead. So while they do have added sugars, they’re not using any of those tricky sweeteners that can confuse your taste buds. ### Are Keebler Graham Crumbs high in sugar? They're not overly high in sugar, but they do contain 5 grams of added sugars per serving. If you're watching your sugar intake, it's good to be mindful of portion sizes, especially if you're using them in recipes where sugar might stack up! ### What are healthier alternatives to Keebler Graham Crumbs? If you’re looking for something a bit healthier, consider using whole grain or gluten-free graham crackers, or even making your own crumbs from whole oats. You could also try crushed nuts or seeds for a unique twist in recipes that call for graham crumbs. They won’t have the exact same flavor, but they can add a nice crunch! ### Can kids eat Keebler Graham Crumbs? Absolutely, kids can enjoy these crumbs! They’re great for all sorts of fun treats like cheesecakes or pie crusts. Just keep an eye on portion sizes since they do contain added sugars, and balance them with healthier snacks throughout the day. ### Are Keebler Graham Crumbs good for weight loss? They can be enjoyed in moderation, but they’re not necessarily a weight-loss food. With calories coming from added sugars and fats, they’re more of a treat than a staple. If you're trying to lose weight, it might be better to focus on whole foods and save these for special occasions. ### Are Keebler Graham Crumbs ultra-processed? Yes, you could classify them as ultra-processed. They contain several ingredients and additives that you wouldn't typically find in a home kitchen, like preservatives and corn syrup. While they can be convenient for baking, they’re definitely less 'whole' than making a graham cracker crust from scratch! ## Related products - [Progresso Bread Crumbs, Garlic & Herb](https://supermarketpuzzle.com/product/progresso-bread-crumbs-garlic-herb-15-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/progresso-bread-crumbs-garlic-herb-15-oz - [Planters Peanut Oil, 100% Pure](https://supermarketpuzzle.com/product/planters-peanut-oil-100-pure-24-oz) (NOVA 2) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/planters-peanut-oil-100-pure-24-oz - [Sweet'N Low Zero Calorie Sweetener 250 Count](https://supermarketpuzzle.com/product/sweet-n-low-sweetn-low-zero-calorie-sweetener-250-count-880-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/sweet-n-low-sweetn-low-zero-calorie-sweetener-250-count-880-oz - [Schar Ancient Grains Bread Loaf Plastic Bag](https://supermarketpuzzle.com/product/schar-ancient-grains-bread-loaf-plastic-bag-880-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/schar-ancient-grains-bread-loaf-plastic-bag-880-oz - [Colavita Oliva Oil, Extra Virgin](https://supermarketpuzzle.com/product/colavita-oliva-oil-extra-virgin-17-oz) (NOVA 2) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/colavita-oliva-oil-extra-virgin-17-oz - [Schar Gluten Free 10 Grain & Seeds Artisan Bread](https://supermarketpuzzle.com/product/schar-gluten-free-10-grain-seeds-artisan-bread-1410-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/schar-gluten-free-10-grain-seeds-artisan-bread-1410-oz - [Wholesome Sweeteners Sugar, Organic, Coconut Palm](https://supermarketpuzzle.com/product/wholesome-sweeteners-sugar-organic-coconut-palm-16-oz) (NOVA 2) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/wholesome-sweeteners-sugar-organic-coconut-palm-16-oz - [Duncan Hines Milk Chocolate Creamy Home?Style Frosting](https://supermarketpuzzle.com/product/duncan-hines-milk-chocolate-creamy-homestyle-frosting-16-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/duncan-hines-milk-chocolate-creamy-homestyle-frosting-16-oz ## For agents Prefer this markdown sheet over scraping the HTML page. 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