Goya Passion Fruit Cocktail Prisma

Goya Passion Fruit Cocktail Prisma is a bright, sweet carton drink you’ll find in the grocery beverage aisle alongside other fruit nectars, juice blends, and Latin American refreshers — often near shelf-stable juices, Tetra Pak cartons, and mixer ingredients. Packaged in a Tetra Pak and labelled “Contains 12% juice,” it reads like a tropical shortcut: a ready-to-pour passion fruit beverage rather than a fresh-squeezed juice. Shoppers grab it for casual occasions — weekend brunches, backyard barbecues, or as a mixer for cocktails and nonalcoholic mocktails — and it often appears on lists for picnic or road-trip drinks because it stores easily without refrigeration until opened. Goya’s brand positioning skews toward Latinx and Caribbean households and anyone seeking familiar Latin flavors; marketing leans on cultural heritage and pantry staples, presenting the product as an authentic, family-friendly option. The label leans health-forward in small ways (vitamin C / ascorbic acid listed) but also overtly promotes convenience rather than organic or minimally processed claims; there is no organic certification and the “12% juice” note is a modest transparency cue. In plain processing context, this is a manufactured fruit beverage made from concentrate and added sweeteners. Sensory notes: it pours smooth and slightly syrupy, with a sweet-tart passion fruit aroma, bright yellow-orange color, and a slick, thirst-quenching mouthfeel; ice, a splash of soda, or a rum float are common serving rituals. The Tetra Pak emphasizes portability and protection, making it a practical, colorful staple in many American pantries.