Good & Plenty Licorice

Good & Plenty Licorice is a retro candy staple often found in the candy aisle, seasonal endcaps, and impulse bins near the checkout alongside other boxed confections and movie-night snacks. Packaged in a small paperboard box, the iconic pink and white candy-coated pieces hide a chewy, slightly firm black licorice center beneath a glossy, crunchy shell. Shoppers pick up a box for once-in-a-while indulgences — movie nights, road trips, holiday gift baskets, classroom party treats, or to sprinkle on cupcakes and desserts. The brand leans heavily on nostalgia and classic Americana, positioning itself as a timeless, old-fashioned sweet that appeals to adults who remember childhood treats and to parents buying playful candies for kids. Labeling emphasizes candy-friendly claims like "fat free," but there are no organic or clean-label certifications, and the ingredients list includes artificial colors, flavors, and glazing agents. Visual branding is playful and simple, making it kid-friendly while the story-like heritage messaging targets an older demographic. From a processing standpoint this product is a highly formulated confection made from refined sugars, syrups, enriched flour and several additives and coatings. The eating ritual is casual and social — a box passed around at the movies, tossed in a purse for a quick sugar boost, or used as decoration on baked goods. Its texture contrast — crisp outer shell, chewy interior — and bright candy colors make it an immediately recognizable and shareable sweet in American grocery culture.