# PF Goldfish Grahams Strawberry Shortcake > Health and ingredient intelligence for a real grocery product. Source: Supermarket Puzzle (Grocery Intelligence Index). Not a shop. ## Snapshot - **Brand:** Goldfish® - **Retailer listed:** Foodtown - **Category:** Snacks, Chips & Dips - **Size:** 6.60 oz - **Human page:** https://supermarketpuzzle.com/product/goldfish-pf-goldfish-grahams-strawberry-shortcake-660-oz - **Slug:** `goldfish-pf-goldfish-grahams-strawberry-shortcake-660-oz` ## NOVA classification **NOVA 4** - Ultra-processed foods Contains refined and enriched flours, multiple added sugars and syrups, vegetable oils, emulsifiers, and flavoring agents—typical formulation of an ultraprocessed packaged snack. ## Review Goldfish® Grahams Strawberry Shortcake is a kid-focused, bakery-style snack you’ll find in the snacks aisle—usually on the cookie/cracker shelf near other children’s snack crackers, graham snacks, and lunchbox-friendly treats. Packaged in a small colorful 6.6 oz box, the product markets a playful identity (“made with smiles”) and leans into family-friendly cues: bright graphics, the signature fish shape, and a callout about 8 grams of whole grain per serving. It’s positioned for quick grabs on weekly grocery trips, after-school snack runs, and mid-afternoon pick-me-ups. Culturally, Goldfish sits as a nostalgic, mainstream brand aimed at parents of young children who want something familiar, fun, and snackable; advertising emphasizes smiles, convenience, and harmless indulgence rather than gourmet quality. Label characteristics include kid-oriented branding and health-halo language such as “baked” and “no artificial flavors or preservatives,” but it is not organic and carries allergen notices (wheat, milk, soy). In plain terms, this is a highly processed baked snack made from enriched and whole wheat flours, sweeteners, vegetable oils, and small amounts of flavoring and emulsifiers. Sensory notes: small, crisp graham-like biscuits with a sweet strawberry-cream flavor, tender crumb, and slightly sandy sugar coating; they come in a resealable or inner bag for on-the-go portions. Rituals include scooping into bowls for playtime, packing in lunchboxes, or pairing with fruit or milk at snack time—an easy, familiar choice that blends convenience, sweetness, and childhood comfort in American grocery culture. ## Diet flags - Vegetarian ## Nutrition - **Serving size:** 35 - **Servings per container:** 6 - **Calories:** 140 - **Total fat:** 5g (6% DV) - **Saturated fat:** 1g (5% DV) - **Sodium:** 140mg (6% DV) - **Total carbs:** 21g (8% DV) - **Dietary fiber:** 1g (4% DV) - **Total sugars:** 8g - **Added sugars:** 7g (14% DV) - **Protein:** 1g ## Ingredients MADE WITH SMILES AND WHOLE WHEAT FLOUR, ENRICHED WHEAT FLOUR (FLOUR, NIACIN, REDUCED IRON, THIAMINE MONONITRATE, RIBOFLAVIN, FOLIC ACID), VEGETABLE OIL (CANOLA, PALM, SOYBEAN AND/OR SUNFLOWER), SUGAR, CORNSTARCH, BROWN SUGAR (SUGAR, INVERT SUGAR, MOLASSES), INVERT SYRUP, CONTAINS 2% OR LESS OF: NATURAL FLAVORS, SALT, NONFAT MILK, BAKING SODA, CORN SYRUP SOLIDS, BAKING POWDER (SODIUM ACID PYROPHOSPHATE, BAKING SODA, MONOCALCIUM PHOSPHATE), RASPBERRY AND STRAWBERRY JUICE CONCENTRATE, VANILLA EXTRACT, CITRIC ACID, SOY LECITHIN. CONTAINS: WHEAT, MILK, SOY. ## Flagged ingredients - **canola** (seed-oil): Seed oil high in omega-6 fatty acids - **soybean** (seed-oil): Seed oil high in omega-6 fatty acids - **soy lecithin** (emulsifier): Processed emulsifier ## Context tags - **Occasions:** back-to-school, road-trip, movie-night - **Vibes:** nostalgic, convenient, comforting ## FAQ ### Is the Strawberry Shortcake Goldfish healthy? Healthy is a bit of a relative term, right? These little snacks are definitely a fun treat, but with 8 grams of sugar per serving, they’re more of an occasional indulgence than a health food. If you're looking for a quick energy boost or something to satisfy your sweet tooth, they fit the bill nicely! ### Are Strawberry Shortcake Goldfish vegan? Nope, these tasty snacks aren’t vegan. They contain nonfat milk, which gives them that lovely, creamy flavor. So, if you’re avoiding dairy, you might want to skip these and look for a plant-based alternative. ### Are Strawberry Shortcake Goldfish gluten-free? Not at all! These Goldfish are made with whole wheat flour and enriched wheat flour, so they’re definitely not gluten-free. If gluten is a no-go for you, there are plenty of other snacks out there that cater to gluten sensitivities. ### Do Strawberry Shortcake Goldfish contain seed oils? Yes, they do contain seed oils, specifically canola and soybean oil, among others. While some folks prefer to avoid these oils due to their processing methods, they’re commonly used in snack foods for texture and shelf stability. Just remember, it’s all about balance! ### Do they contain artificial sweeteners? Nope, you won't find any artificial sweeteners here! The sweetness comes from good ol' sugar and brown sugar, along with some natural fruit juice concentrates. So, while they’re sweet, they stick to more traditional sweetening methods. ### Are Strawberry Shortcake Goldfish high in sugar? While they’re not off-the-charts sugary, they do have about 8 grams of sugar per serving, which is something to keep in mind. Compared to a candy bar, they’re lower in sugar, but they’re certainly not a low-sugar snack. Moderation is key here! ### What are some healthier alternatives to Strawberry Shortcake Goldfish? If you’re looking for something a bit healthier, consider fruit and nut bars or whole grain crackers that are lower in sugar. You could also try popcorn seasoned with a touch of cinnamon for a sweet crunch without the added sugars. Just a little creativity can go a long way! ### Can kids eat Strawberry Shortcake Goldfish? Absolutely, kids can enjoy these Goldfish! They’re fun, bite-sized, and have a flavor that tends to be a hit with little ones. Just keep in mind that they’re more of a treat than a staple, so pairing them with something nutritious is always a good idea. ### Are Strawberry Shortcake Goldfish good for weight loss? They're not exactly a weight-loss miracle, given their sugar content and calories. However, if you enjoy them in moderation as part of a balanced diet, they can fit into a weight-loss plan. Just remember to pair them with healthier foods to keep things balanced! ### Are Strawberry Shortcake Goldfish ultra-processed? They do fall into the processed snack category, but they're not the most ultra-processed option out there. They contain a mix of recognizable ingredients, like whole wheat flour and natural flavors, but also some additives that are common in many snacks. It’s all about how you incorporate them into your diet! ## Related products - [Lundberg Family Farms Organic Thin Stackers Brown Rice Salt Free](https://supermarketpuzzle.com/product/lundberg-family-farms-organic-thin-stackers-brown-rice-salt-free-6-oz) (NOVA 1) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/lundberg-family-farms-organic-thin-stackers-brown-rice-salt-free-6-oz - [Xochitl Mild Stone Ground Salsa](https://supermarketpuzzle.com/product/xochitl-mild-stone-ground-salsa-15-oz) (NOVA 3) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/xochitl-mild-stone-ground-salsa-15-oz - [Pepperidge Farm Distinctive Crackers Golden Butter](https://supermarketpuzzle.com/product/pepperidge-farm-farm-distinctive-crackers-golden-butter-975-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/pepperidge-farm-farm-distinctive-crackers-golden-butter-975-oz - [Nabisco Triscuit Crackers, Balsamic Vinegar & Basil](https://supermarketpuzzle.com/product/triscuit-nabisco-crackers-balsamic-vinegar-basil-850-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/triscuit-nabisco-crackers-balsamic-vinegar-basil-850-oz - [Nabisco Ritz Crisp & Thins Sea Salt, 7.1 Oz](https://supermarketpuzzle.com/product/ritz-nabisco-crisp-thins-sea-salt-71-oz-710-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/ritz-nabisco-crisp-thins-sea-salt-71-oz-710-oz - [Nabisco Ritz Crackers, Everything](https://supermarketpuzzle.com/product/ritz-nabisco-crackers-everything-1370-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/ritz-nabisco-crackers-everything-1370-oz - [Herrs Mini Sourdough Pretzels](https://supermarketpuzzle.com/product/herrs-herrs-mini-sourdough-pretzels-16-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/herrs-herrs-mini-sourdough-pretzels-16-oz - [BelVita Soft Baked Breakfast Biscuits, Banana Bread](https://supermarketpuzzle.com/product/belvita-soft-baked-breakfast-biscuits-banana-bread-880-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/belvita-soft-baked-breakfast-biscuits-banana-bread-880-oz ## For agents Prefer this markdown sheet over scraping the HTML page. 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