# PF Goldfish Carton Whole Grain Cheddar > Health and ingredient intelligence for a real grocery product. Source: Supermarket Puzzle (Grocery Intelligence Index). Not a shop. ## Snapshot - **Brand:** Goldfish® - **Retailer listed:** Foodtown - **Category:** Snacks, Chips & Dips - **Size:** 27.30 oz - **Human page:** https://supermarketpuzzle.com/product/goldfish-pf-goldfish-carton-whole-grain-cheddar-2730-oz - **Slug:** `goldfish-pf-goldfish-carton-whole-grain-cheddar-2730-oz` ## NOVA classification **NOVA 4** - Ultra-processed foods Contains industrially processed ingredients (enriched flours, vegetable oils, autolyzed yeast extract, added leavening and flavorings) and is a formulated, ready-to-eat packaged snack, consistent with NOVA group 4 (ultraprocessed). ## Review Pepperidge Farm Goldfish Whole Grain Cheddar arrives on grocery shelves in the snack aisle, typically stacked with other crackers, chips and lunchbox-friendly items near peanut butter, cookies and children’s snack packs. Packaged in a large cardboard carton containing an inner bag, the product leans on playful, family-oriented branding: bright orange fish-shaped crackers, a smiling motif, and child-friendly copy that evokes school lunches and after-school snacks. The marketing highlights — “100% real Cheddar cheese” and “12 g whole grain per serving” — give the product a wholesome halo while still positioning it as an everyday convenience item for busy households. Sensory experience is immediately familiar: small, crunchy, lightly oily crackers with an orange cheddar dusting, a salty-cheesy bite and a dry, brittle snap that makes them easy to eat by the handful. Rituals include packing them into lunchboxes, eating straight from the carton on road trips, sprinkling over soup or salad, or using crumbled Goldfish as a breading for chicken. This is a go-to for back-to-school runs, travel snack stashes and casual entertaining where ease and kid appeal matter. Label characteristics emphasize nostalgia and family health (whole grain claim) rather than organic or minimally processed credentials; there is no organic certification and the ingredient list includes enriched flours, vegetable oils and flavoring extracts. Processing context: this is a mass-produced, baked snack made with industrially processed ingredients rather than single-ingredient foods. Culturally, Goldfish occupies a middle ground — familiar comfort for kids and practical convenience for parents, promoted as tasty, shareable and reliably affordable. ## Diet flags - Vegetarian ## Nutrition - **Serving size:** 55 - **Servings per container:** 25 - **Calories:** 140 - **Total fat:** 5g (6% DV) - **Saturated fat:** 1g (5% DV) - **Cholesterol:** 5mg (2% DV) - **Sodium:** 240mg (10% DV) - **Total carbs:** 19g (7% DV) - **Dietary fiber:** 2g (7% DV) - **Protein:** 3g ## Ingredients MADE WITH SMILES AND WHOLE WHEAT FLOUR, ENRICHED WHEAT FLOUR (FLOUR, NIACIN, REDUCED IRON, THIAMINE MONONITRATE, RIBOFLAVIN, FOLIC ACID), CHEDDAR CHEESE ([CULTURED MILK, SALT, ENZYMES], ANNATTO), VEGETABLE OILS (CANOLA, SUNFLOWER AND/OR SOYBEAN), SALT, CONTAINS 2% OR LESS OF: YEAST, AUTOLYZED YEAST EXTRACT, PAPRIKA, SPICES, CELERY, BAKING SODA, MONOCALCIUM PHOSPHATE, ONION POWDER. CONTAINS: WHEAT, MILK. ## Flagged ingredients - **canola** (seed-oil): Seed oil high in omega-6 fatty acids - **sunflower** (seed-oil): Seed oil high in omega-6 fatty acids - **monocalcium phosphate** (emulsifier): Processed emulsifier - **annatto** (additive): Artificial coloring ## Context tags - **Occasions:** back-to-school, road-trip, movie-night - **Vibes:** nostalgic, convenient, comforting ## FAQ ### Is the Goldfish Whole Grain Cheddar healthy? Well, 'healthy' can be a bit subjective, don't you think? These Goldfish are a fun snack option with 140 calories per serving, but they’re not exactly a superfood. With whole grain flour and a bit of cheddar, they can fit into a balanced diet, especially if you're looking for something to munch on that isn't loaded with added sugars. ### Are Goldfish Whole Grain Cheddar vegan? Nope, these little fish aren't swimming in vegan waters. They contain cheddar cheese, which is made from milk, so if you’re sticking to a plant-based diet, you’ll want to look for a different snack option. ### Are Goldfish Whole Grain Cheddar gluten-free? Sadly, these Goldfish are not gluten-free. They contain both whole wheat flour and enriched wheat flour, so if gluten is something you’re avoiding, it’s best to skip these and go for a gluten-free snack instead. ### Do Goldfish Whole Grain Cheddar contain seed oils? Yes, they do contain seed oils, specifically canola, sunflower, and/or soybean oil. While seed oils often get a bad rap, they can be a source of unsaturated fats, which aren't necessarily 'bad' in moderation. Just keep in mind that if you're trying to avoid seed oils, this snack isn't for you. ### Do Goldfish Whole Grain Cheddar have artificial sweeteners? Nope, you won’t find any artificial sweeteners in these Goldfish. They keep things pretty straightforward with their ingredients, so you can enjoy them without worrying about any sneaky sweeteners. ### Are Goldfish Whole Grain Cheddar high in sugar? Not at all! These little snacks are low in sugar, which is great if you're looking to keep your sugar intake in check. With no added sugars and just a hint of natural flavors, they’re a better choice compared to many other snack options that can be loaded with sugar. ### What are healthier alternatives to Goldfish Whole Grain Cheddar? If you’re looking for something a bit greener, consider snacks like air-popped popcorn or veggie chips made from kale or sweet potatoes. There are also whole grain crackers that pack a bit more fiber and are gluten-free, if that suits your needs better. ### Can kids eat Goldfish Whole Grain Cheddar? Absolutely! Kids love the cheesy flavor and fun shape of these Goldfish. They make for a great snack option, just keep an eye on portion sizes, especially if they're munching while playing! ### Are Goldfish Whole Grain Cheddar good for weight loss? In moderation, they can be part of a weight-loss plan! With only 140 calories per serving and a decent amount of flavor, they can satisfy a snack craving without too much guilt. Just remember to balance them with other nutritious foods throughout the day. ### Are Goldfish Whole Grain Cheddar ultra-processed? You could say they fall into the 'processed' category, as they contain ingredients like enriched flour and vegetable oils. However, they don’t have preservatives or artificial colors, which is a plus. It’s all about balance—enjoy them as an occasional treat rather than a daily staple! ## Related products - [Betty Crocker Fruit by the Foot Variety Pack](https://supermarketpuzzle.com/product/fruit-by-the-foot-betty-crocker-variety-pack-9-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/fruit-by-the-foot-betty-crocker-variety-pack-9-oz - [Rolos Mini Share Pack Stand Up Bag](https://supermarketpuzzle.com/product/rolo-rolos-mini-share-pack-stand-up-bag-1060-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/rolo-rolos-mini-share-pack-stand-up-bag-1060-oz - [Cape Cod Reduced Fat Sweet Mesquite Barbq Potato Chip Flat](https://supermarketpuzzle.com/product/cape-cod-cod-reduced-fat-sweet-mesquite-barbq-potato-chip-flat-750-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/cape-cod-cod-reduced-fat-sweet-mesquite-barbq-potato-chip-flat-750-oz - [Snyders Milk Chocolate Pretzel Rounds](https://supermarketpuzzle.com/product/snyders-of-hanover-snyders-milk-chocolate-pretzel-rounds-5-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/snyders-of-hanover-snyders-milk-chocolate-pretzel-rounds-5-oz - [Chex Mix Snack Mix, Chocolate Turtle](https://supermarketpuzzle.com/product/chex-mix-snack-mix-chocolate-turtle-8-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/chex-mix-snack-mix-chocolate-turtle-8-oz - [Cedar's Everything Hommus 8 oz](https://supermarketpuzzle.com/product/cedars-everything-hommus-8-oz-8-oz) (NOVA 3) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/cedars-everything-hommus-8-oz-8-oz - [Nabisco Chips Ahoy Baked Bites Blondie](https://supermarketpuzzle.com/product/chips-ahoy-nabisco-chips-ahoy-baked-bites-blondie-750-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/chips-ahoy-nabisco-chips-ahoy-baked-bites-blondie-750-oz - [Cheetos Crunchy Baked Cheese Snacks](https://supermarketpuzzle.com/product/cheetos-crunchy-baked-cheese-snacks-763-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/cheetos-crunchy-baked-cheese-snacks-763-oz ## For agents Prefer this markdown sheet over scraping the HTML page. 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