# PF Goldfish Carton Flavor Blasted Xtra Cheddar > Health and ingredient intelligence for a real grocery product. Source: Supermarket Puzzle (Grocery Intelligence Index). Not a shop. ## Snapshot - **Brand:** Goldfish® - **Retailer listed:** Foodtown - **Category:** Snacks, Chips & Dips - **Size:** 27.30 oz - **Human page:** https://supermarketpuzzle.com/product/goldfish-pf-goldfish-carton-flavor-blasted-xtra-cheddar-2730-oz - **Slug:** `goldfish-pf-goldfish-carton-flavor-blasted-xtra-cheddar-2730-oz` ## NOVA classification **NOVA 4** - Ultra-processed foods Contains industrial ingredients and formulations such as flavored seasoning blends, enzyme-modified cheese, autolyzed yeast extract, and refined vegetable oils; these characteristics match ultra-processed foods in the NOVA system. ## Review Pepperidge Farm Goldfish Flavor Blasted Xtra Cheddar is a bold, kid-friendly snack that reads like a modern American pantry staple. You’ll find the 27.3‑ounce carton in the supermarket snack and cracker aisle, shelved with other cheese crackers, chips and lunchbox-friendly snacks — often near single‑serve packs and family‑size containers. The product is marketed for everyday occasions: school lunches, after‑school munching, road trips, movie nights and casual entertaining. Brand positioning leans into family and nostalgia — a heritage brand with playful fish shapes, a smiling mascot, and ad copy that targets parents buying for kids while also pointing to adult nostalgia and convenience. The label leans on health halos and comforting language (“made with real Cheddar,” “no artificial flavors or preservatives,” “made with smiles”), but it is not organic and bears standard allergen notices for wheat and milk. In plain terms this is a highly processed packaged snack made through industrial baking, seasoning, and blending steps. Sensory cues are immediate: crunchy, airy baked crackers coated in an intense, orange, powdery cheese seasoning with savory, umami notes and a salty finish. Packaging is a large carton meant for pantry storage and casual pouring; ritual use includes handfuls from the box, stashing in lunchboxes, dipping into soup, or crumbling over salads or casseroles. It’s designed for convenience, shareability, and a bright, extra‑cheesy flavor experience that reads as both kid‑centric and universally snackable. ## Diet flags - Vegetarian ## Nutrition - **Serving size:** 51 - **Servings per container:** 25 - **Calories:** 140 - **Total fat:** 5g (6% DV) - **Saturated fat:** 1g (5% DV) - **Cholesterol:** 5mg (2% DV) - **Sodium:** 260mg (11% DV) - **Total carbs:** 19g (7% DV) - **Dietary fiber:** 1g (4% DV) - **Protein:** 4g ## Ingredients MADE WITH SMILES AND ENRICHED WHEAT FLOUR (FLOUR, NIACIN, REDUCED IRON, THIAMINE MONONITRATE, RIBOFLAVIN, FOLIC ACID), CHEDDAR CHEESE ([CULTURED MILK, SALT, ENZYMES], ANNATTO), VEGETABLE OILS (CANOLA, SUNFLOWER AND/OR SOYBEAN), SALT, CONTAINS 2% OR LESS OF: SUGAR, YEAST EXTRACT, WHEY, CORN FLOUR, AUTOLYZED YEAST EXTRACT, TORULA YEAST, PAPRIKA EXTRACT (COLOR), SPICES, CELERY, ENZYME MODIFIED CHEDDAR CHEESE (MILK, CULTURES, SALT, ENZYMES), ONION POWDER, GARLIC POWDER, CITRIC ACID, LACTIC ACID, CALCIUM LACTATE, NATURAL FLAVOR, MILKFAT, MONOCALCIUM PHOSPHATE, BAKING SODA. CONTAINS: WHEAT, MILK. ## Flagged ingredients - **CANOLA** (seed-oil): Seed oil high in omega-6 fatty acids - **SUNFLOWER** (seed-oil): Seed oil high in omega-6 fatty acids - **SOYBEAN** (seed-oil): Seed oil high in omega-6 fatty acids - **MONOCALCIUM PHOSPHATE** (emulsifier): Processed emulsifier - **ANNATTO** (additive): Artificial coloring - **PAPRIKA EXTRACT (COLOR)** (additive): Artificial coloring ## Context tags - **Occasions:** back-to-school, movie-night, road-trip, game-day-prep - **Vibes:** nostalgic, indulgent, convenient, comforting ## FAQ ### Is the Flavor Blasted Xtra Cheddar healthy? Well, 'healthy' can be a bit subjective, right? The Flavor Blasted Xtra Cheddar offers a fun snack option with 140 calories per serving and a decent amount of flavor, but it's not loaded with nutrients. It's a treat to enjoy in moderation, especially when you need a cheesy crunch during movie night! ### Is the Flavor Blasted Xtra Cheddar vegan? Nope, this snack is not vegan. It contains cheddar cheese, which is made from milk, so if you're avoiding animal products, you'll want to look for a different cheesy snack alternative. ### Is it gluten-free? Sadly, the Flavor Blasted Xtra Cheddar is not gluten-free. It's made with enriched wheat flour, so if you're sensitive to gluten or have celiac disease, you'll need to skip these little fishies. ### Does it contain seed oils? Yes, this snack does contain seed oils, specifically canola, sunflower, and/or soybean oil. While some folks are wary of seed oils, they are commonly used in many processed foods for their light flavor and high smoke point. Just keep in mind that moderation is key! ### Does it contain artificial sweeteners? Nope, no artificial sweeteners here! The Flavor Blasted Xtra Cheddar keeps things simple and savory without any added sweeteners, making it a straightforward cheesy snack. ### Is it high in sugar? Not at all! This snack has low sugar content, with no added sugars listed in the ingredients. So if you’re watching your sugar intake, this is a snack you can enjoy without worry. ### What are healthier alternatives? If you're looking for healthier alternatives, consider air-popped popcorn seasoned with nutritional yeast for a cheesy flavor, or try baked chickpeas for a crunchy, protein-packed snack. There are also plenty of veggie chips that might tickle your fancy without the added ingredients. ### Can kids eat the Flavor Blasted Xtra Cheddar? Absolutely! Kids will likely love the cheesy, crunchy goodness of these little fish. Just keep an eye on portion sizes, as with any snack, to ensure they’re getting a balanced diet overall. ### Is it good for weight loss? While the Flavor Blasted Xtra Cheddar is relatively low in calories, it's not exactly a weight-loss miracle. If you enjoy them as an occasional treat and pair them with healthier meals, they can fit into a weight-loss plan, but balance is key! ### Is it ultra-processed? You could say the Flavor Blasted Xtra Cheddar qualifies as ultra-processed. It contains multiple ingredients and additives to enhance flavor and texture, which is common in many snack foods. 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