# PF Goldfish Carton Colors > Health and ingredient intelligence for a real grocery product. Source: Supermarket Puzzle (Grocery Intelligence Index). Not a shop. ## Snapshot - **Brand:** Goldfish® - **Retailer listed:** Foodtown - **Category:** Snacks, Chips & Dips - **Size:** 27.30 oz - **Human page:** https://supermarketpuzzle.com/product/goldfish-pf-goldfish-carton-colors-2730-oz - **Slug:** `goldfish-pf-goldfish-carton-colors-2730-oz` ## NOVA classification **NOVA 4** - Ultra-processed foods This product is an industrially formulated, ready-to-eat snack made from refined/enriched flour, vegetable oils, cheese concentrates, flavor enhancers and added colors — characteristic of ultra-processed foods (NOVA 4). ## Review Goldfish® Colors Cheddar Crackers come in a large 27.3-ounce carton and sit squarely in the grocery snack aisle near other crackers, cheese snacks, lunchbox items and party nibblers. Bright, fish-shaped crackers in orange, yellow and red tones are marketed as a playful, family-friendly option — the kind of product parents toss into carts for school lunches, playdates, road trips or a communal bowl at movie night. The brand leans heavily on nostalgia and child appeal: smiling goldfish shapes, a “made with smiles” voice, and the reassurance of “100% real cheese” position the product as a trusted kid snack from a mainstream heritage brand. Packaging highlights like “colors sourced from plants” and the mention of real cheddar create a mild natural-health halo, though there is no organic or clean-label certification and allergens (wheat, milk) are clearly flagged. In plain terms, these are oven-baked, shelf-stable crackers produced by industrial processes from refined flour, added oils, salt, cheese concentrates and small amounts of flavor enhancers and leavening — a highly processed convenience snack formulated for consistency and long shelf life. Sensory experience centers on a firm, crunchy snap with a pronounced cheddar taste and a slightly salty finish; texture is dry and crumbly, perfect for dunking or eating straight from the box. The carton design and pourable format encourage casual, communal snacking rituals — lunchbox portioning, sharing at parties, or spooning into bowls during games and movie nights — reinforcing its role as an everyday, guilt-light snack in American grocery culture. ## Diet flags - Vegetarian ## Nutrition - **Serving size:** 55 - **Servings per container:** 25 - **Calories:** 140 - **Total fat:** 5g (6% DV) - **Saturated fat:** 1g (5% DV) - **Cholesterol:** 5mg (2% DV) - **Sodium:** 240mg (10% DV) - **Total carbs:** 20g (7% DV) - **Dietary fiber:** 1g (4% DV) - **Protein:** 3g ## Ingredients MADE WITH SMILES AND ENRICHED WHEAT FLOUR (FLOUR, NIACIN, REDUCED IRON, THIAMINE MONONITRATE, RIBOFLAVIN, FOLIC ACID), VEGETABLE OIL (CANOLA, SOYBEAN AND/OR SUNFLOWER), CHEDDAR CHEESE ([CULTURED MILK, SALT, ENZYMES], ANNATTO), SALT, CONTAINS 2% OR LESS OF: YEAST, SUGAR, AUTOLYZED YEAST EXTRACT, SPICES, CELERY, ONION POWDER, MONOCALCIUM PHOSPHATE, BAKING SODA, COLORS (BEET, HUITO AND WATERMELON JUICE CONCENTRATES, PAPRIKA AND TURMERIC EXTRACTS). CONTAINS: WHEAT, MILK. ## Flagged ingredients - **CANOLA** (seed-oil): Seed oil high in omega-6 fatty acids - **SOYBEAN** (seed-oil): Seed oil high in omega-6 fatty acids - **SUNFLOWER** (seed-oil): Seed oil high in omega-6 fatty acids - **MONOCALCIUM PHOSPHATE** (emulsifier): Processed emulsifier - **ANNATTO** (additive): Artificial coloring - **BEET** (additive): Artificial coloring - **HUITO** (additive): Artificial coloring - **WATERMELON JUICE CONCENTRATES** (additive): Artificial coloring - **PAPRIKA** (additive): Artificial coloring - **TURMERIC EXTRACTS** (additive): Artificial coloring ## Context tags - **Occasions:** back-to-school, movie-night, game-day-prep - **Vibes:** nostalgic, convenient, playful, comforting ## FAQ ### Is the Goldfish Carton Colors healthy? The Goldfish Carton Colors can be a fun snack option, but calling it 'healthy' really depends on your perspective. It's relatively low in sugar and has some protein, but it's not exactly a superfood. If you're looking for a treat to enjoy with your kids or during a movie night, it fits the bill just fine! ### Are Goldfish Carton Colors vegan? Nope, Goldfish Carton Colors are not vegan. They contain cheddar cheese, which is made from milk. So, if you're avoiding animal products, you might want to look for a different snack option. ### Are Goldfish Carton Colors gluten-free? Unfortunately, Goldfish Carton Colors are not gluten-free. They contain enriched wheat flour, which means they won't work for anyone with gluten sensitivities or celiac disease. If that's you, there are plenty of gluten-free snacks out there to explore! ### Do Goldfish Carton Colors contain seed oils? Yes, these little fishies do contain seed oils, specifically canola, soybean, and/or sunflower oil. Seed oils are often used in processed snacks for their neutral flavor and cost-effectiveness, but some folks prefer to avoid them due to concerns about omega-6 fatty acids. It's all about what fits your dietary preferences! ### Do Goldfish Carton Colors have artificial sweeteners? Nope, there are no artificial sweeteners in Goldfish Carton Colors. Instead, they rely on the natural flavors of their ingredients to keep things tasty. So you can enjoy them without worrying about any sneaky sweeteners! ### Are Goldfish Carton Colors high in sugar? Not at all! Goldfish Carton Colors are low in sugar, making them a better choice for those looking to keep their sugar intake in check. They won't send your blood sugar on a rollercoaster ride, which is a win in my book! ### What are some healthier alternatives to Goldfish Carton Colors? If you're looking for something a bit healthier, consider air-popped popcorn, whole grain crackers, or veggie chips. These options can offer more fiber or nutrients and are often less processed, depending on the brand. But hey, sometimes you just want that cheesy crunch, and that's okay too! ### Can kids eat Goldfish Carton Colors? Absolutely! Goldfish Carton Colors are a kid-friendly snack that many children enjoy. Just be mindful of portion sizes and make sure to balance them with other nutritious foods throughout the day. ### Are Goldfish Carton Colors good for weight loss? While Goldfish Carton Colors can fit into a balanced diet, they aren't necessarily a 'weight loss' snack. They're relatively low in calories, but they are also low in fiber and protein, which can help keep you feeling full. Moderation is key, so enjoy them as an occasional treat rather than a staple. ### Are Goldfish Carton Colors ultra-processed? Yes, Goldfish Carton Colors fall into the category of ultra-processed snacks. They contain a mix of enriched flour, oils, and flavorings, which means they’re not exactly homemade or whole food. But remember, enjoying processed foods in moderation is part of a balanced diet! ## Related products - [Pepperidge Farm Trio Cracker](https://supermarketpuzzle.com/product/pepperidge-farm-farm-trio-cracker-10-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/pepperidge-farm-farm-trio-cracker-10-oz - [Lenny and Larry's The Complete Cookie, Chocolate Chip](https://supermarketpuzzle.com/product/lenny-larrys-and-larrys-the-complete-cookie-chocolate-chip-4-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/lenny-larrys-and-larrys-the-complete-cookie-chocolate-chip-4-oz - [Good Crisps Original Potato Crisps](https://supermarketpuzzle.com/product/the-good-crisp-company-crisps-original-potato-crisps-560-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/the-good-crisp-company-crisps-original-potato-crisps-560-oz - [Frito Lay's Potato Chips Barbecue, Party Size](https://supermarketpuzzle.com/product/lays-frito-potato-chips-barbecue-party-size-1250-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/lays-frito-potato-chips-barbecue-party-size-1250-oz - [Desert Pepper Trading Medium Hot Peach Mango Salsa](https://supermarketpuzzle.com/product/desert-pepper-trading-medium-hot-peach-mango-salsa-16-oz) (NOVA 3) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/desert-pepper-trading-medium-hot-peach-mango-salsa-16-oz - [Alessi Hard Bread Stick Flavored Bread Stick Rosemary Box](https://supermarketpuzzle.com/product/alessi-hard-bread-stick-flavored-bread-stick-rosemary-box-3-oz) (NOVA 3) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/alessi-hard-bread-stick-flavored-bread-stick-rosemary-box-3-oz - [Cheez-It Cheddar Grooves](https://supermarketpuzzle.com/product/cheez-it-cheddar-grooves-9-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/cheez-it-cheddar-grooves-9-oz - [Nabisco Mini Chips Ahoy, Chocolate Chip Cookies Snak Saks](https://supermarketpuzzle.com/product/chips-ahoy-nabisco-mini-chips-ahoy-chocolate-chip-cookies-snak-saks-8-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/chips-ahoy-nabisco-mini-chips-ahoy-chocolate-chip-cookies-snak-saks-8-oz ## For agents Prefer this markdown sheet over scraping the HTML page. 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