# Pepperidge Farm Goldfish, Original > Health and ingredient intelligence for a real grocery product. Source: Supermarket Puzzle (Grocery Intelligence Index). Not a shop. ## Snapshot - **Brand:** Goldfish® - **Retailer listed:** Foodtown - **Category:** Snacks, Chips & Dips - **Size:** 6.60 oz - **Human page:** https://supermarketpuzzle.com/product/goldfish-pepperidge-farm-goldfish-original-660-oz - **Slug:** `goldfish-pepperidge-farm-goldfish-original-660-oz` ## NOVA classification **NOVA 4** - Ultra-processed foods Contains refined/enriched flour, industrial vegetable oils, and multiple minor additives and flavoring ingredients and is a packaged, formulation-based snack produced at scale, consistent with ultra-processed foods. ## Review Pepperidge Farm Goldfish Original is a small, fish-shaped baked cracker that lives in the grocery snack aisle alongside other crackers, lunchbox-ready snacks, and children’s cookies. On shelves it appears near family-sized chips, crackers, and shelf-stable lunch items—often merchandised next to other kid-focused brands and single-serve packs. The product is marketed for everyday snacking occasions: school lunches, after-school snacks, quick pantry stashes for road trips, and casual movie- or game-night nibbling. Brand positioning leans into playful, family-friendly imagery and nostalgia—packaging and advertising emphasize smiles, simple fun and childhood memories, attracting parents buying for kids and adults seeking a familiar comforting snack. The label carries kid-oriented branding (the smiling fish mascot and bright colors) and friendly copy like “made with smiles,” but it lacks organic certification and does not present itself as a health food; ingredient and nutrition panels are prominent, and the front-of-package messaging is more about fun than wellness. Processing context: this is an industrially produced baked snack made from refined/enriched wheat flour and vegetable oils, shaped and baked at scale. Sensory details: each bite is thin, crisp and mildly savory with a light toasty wheat note and a faint dairy tang from the nonfat milk; texture is uniformly crunchy rather than flaky. Packaging is a lightweight 6.6 oz sealed bag, convenient for sharing or portioning into small containers. Rituals around the product include scooping into a bowl for a kid’s snack, packing a handful into a lunchbox, or pairing with soup or cheese on a casual platter. ## Diet flags - Vegetarian ## Nutrition - **Serving size:** 55.0 - **Servings per container:** 6 - **Calories:** 140 - **Total fat:** 6g (8% DV) - **Saturated fat:** 0.5g (3% DV) - **Sodium:** 230mg (10% DV) - **Total carbs:** 20g (7% DV) - **Dietary fiber:** 1g (4% DV) - **Total sugars:** 1g - **Protein:** 3g ## Ingredients MADE WITH SMILES AND ENRICHED WHEAT FLOUR (FLOUR, NIACIN, REDUCED IRON, THIAMINE MONONITRATE, RIBOFLAVIN, FOLIC ACID), VEGETABLE OILS (CANOLA, SUNFLOWER AND/OR SOYBEAN), SALT, CONTAINS 2% OR LESS OF: NONFAT MILK, YEAST, SUGAR, BAKING SODA, MONOCALCIUM PHOSPHATE, PAPRIKA, SPICES, CELERY, ONION POWDER. CONTAINS: WHEAT, MILK. ## Flagged ingredients - **canola** (seed-oil): Seed oil high in omega-6 fatty acids - **sunflower** (seed-oil): Seed oil high in omega-6 fatty acids - **monocalcium phosphate** (emulsifier): Processed emulsifier ## Context tags - **Occasions:** back-to-school, movie-night, road-trip - **Vibes:** nostalgic, convenient, comforting, practical ## FAQ ### Is Goldfish healthy? Goldfish are a fun snack, and while they can fit into a balanced diet, calling them 'healthy' depends on your context. With 140 calories per serving and a modest amount of fat and sugar, they’re a decent treat, but they’re not packed with nutrients like fruits or veggies. So, enjoy them in moderation alongside other wholesome foods! ### Is Goldfish vegan? Nope, Goldfish aren’t vegan since they contain nonfat milk. If you’re looking for a crunchy snack that aligns with a vegan lifestyle, you might want to explore some plant-based cracker options. But hey, they’re made with smiles — just not plant-based ones! ### Is Goldfish gluten-free? Goldfish contain enriched wheat flour, so they are definitely not gluten-free. If you’re avoiding gluten, there are plenty of other fun snacks out there that cater to your needs. Just keep an eye out for those gluten-free labels! ### Does Goldfish contain seed oils? Yes, Goldfish are made with vegetable oils, specifically canola, sunflower, and/or soybean oils. These oils are common in many processed snacks and generally considered safe for most people. They help keep the crackers crispy, but if you're concerned about seed oils, it’s always good to check out alternatives. ### Does Goldfish contain artificial sweeteners? Nope, Goldfish don't contain any artificial sweeteners. They keep it simple with just a touch of sugar, which is great if you’re looking for a snack without those synthetic sweeteners. It's nice to know they keep it real! ### Is Goldfish high in sugar? Not at all! Goldfish are low in sugar, with only 1 gram per serving. If you're comparing them to sugary snacks, they can be a better choice for a quick crunch without the sugar spike. ### What are healthier alternatives to Goldfish? If you're looking for healthier alternatives, consider whole grain crackers, veggie chips, or air-popped popcorn. These options can provide more fiber or nutrients than Goldfish while still satisfying that crunchy craving. Just remember, it’s all about balance! ### Can kids eat Goldfish? Absolutely! Goldfish are a popular snack among kids and often loved for their fun shape and flavor. Just keep in mind their dietary needs and pair them with something nutritious like fruit or veggies for a balanced snack time. ### Is Goldfish good for weight loss? Goldfish can be enjoyed in moderation as part of a weight loss plan, especially since they’re lower in sugar and calories. However, they aren't particularly high in protein or fiber, which can help keep you full. Pairing them with protein-rich foods can make for a more satisfying snack! ### Is Goldfish ultra-processed? While Goldfish are processed, they don’t fall into the 'ultra-processed' category like many snacks loaded with artificial ingredients and preservatives. They do contain enriched flour and oils, which means they’re not entirely whole food, but they’re still a classic snack enjoyed by many! ## Related products - [Werthers Original Hard Candies](https://supermarketpuzzle.com/product/werthers-original-werthers-original-hard-candies-550-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/werthers-original-werthers-original-hard-candies-550-oz - [Snyder's Dark Chocolate Pretzel Dips](https://supermarketpuzzle.com/product/snyders-of-hanover-dark-chocolate-pretzel-dips-6-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/snyders-of-hanover-dark-chocolate-pretzel-dips-6-oz - [Orbit Sugarfree Gum, Sweet Mint](https://supermarketpuzzle.com/product/orbit-sugarfree-gum-sweet-mint-14-ct) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/orbit-sugarfree-gum-sweet-mint-14-ct - [Lay's Potato Chips, Salt & Vinegar](https://supermarketpuzzle.com/product/lays-potato-chips-salt-vinegar-775-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/lays-potato-chips-salt-vinegar-775-oz - [Pepperidge Farm Sausalito Milk Chocolate Macadamia Chocolate Chunk Crispy Cookies](https://supermarketpuzzle.com/product/pepperidge-farm-farm-sausalito-milk-chocolate-macadamia-chocolate-chunk-crispy-cookies-720-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/pepperidge-farm-farm-sausalito-milk-chocolate-macadamia-chocolate-chunk-crispy-cookies-720-oz - [Stauffer's Original Animal Crackers 16 oz](https://supermarketpuzzle.com/product/stauffers-original-animal-crackers-16-oz-16-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/stauffers-original-animal-crackers-16-oz-16-oz - [Cape Cod Sea Salt and Vinegar](https://supermarketpuzzle.com/product/cape-cod-cod-sea-salt-and-vinegar-750-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/cape-cod-cod-sea-salt-and-vinegar-750-oz - [Swedish Fish CandyTheatre Box](https://supermarketpuzzle.com/product/swedish-fish-candytheatre-box-310-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/swedish-fish-candytheatre-box-310-oz ## For agents Prefer this markdown sheet over scraping the HTML page. 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