# Pepperidge Farm Goldfish Colors Cheddar Baked Snack Crackers 9oz > Health and ingredient intelligence for a real grocery product. Source: Supermarket Puzzle (Grocery Intelligence Index). Not a shop. ## Snapshot - **Brand:** Goldfish® - **Retailer listed:** Foodtown - **Category:** Snacks, Chips & Dips - **Size:** 8.10 oz - **Human page:** https://supermarketpuzzle.com/product/goldfish-pepperidge-farm-goldfish-colors-cheddar-baked-snack-crackers-9oz-810-oz - **Slug:** `goldfish-pepperidge-farm-goldfish-colors-cheddar-baked-snack-crackers-9oz-810-oz` ## NOVA classification **NOVA 4** - Ultra-processed foods The product contains industrially formulated ingredients (enriched flour, vegetable oil blends, autolyzed yeast extract, color concentrates/extracts) and is made by multi-step industrial processing, which fits the ultraprocessed NOVA 4 category. ## Review Bright-orange and multicolored little fish-shaped crackers, Goldfish Colors Cheddar land on grocery shelves in the snack aisle near kids' lunchbox staples — think squeezable yogurts, fruit cups, juice boxes, and other salty crackers. You’ll often find multipacks and single-serve pouches displayed on endcaps or in grab-and-go shelving aimed at busy shoppers. These baked cheddar snacks slot into school-lunch runs, after-school snacks, road-trip stashes, and casual party spreads. Positioning leans squarely kid-first but family-friendly: fun, playful branding with a long-standing mascot, cheerful copy ("made with smiles"), and claims like "100% real Cheddar" and "colors sourced from plants" that create a feel-good halo. The package emphasizes convenience and kid appeal more than nutrition; there’s no organic or non-GMO certification and ingredients include enriched flour, vegetable oil blends, and flavor extracts. In plain terms, this is a highly processed, factory-made snack designed for consistency and shelf life rather than minimal processing. Sensory experience is immediately recognizable — a light, crunchy snap with a pronounced cheesy, slightly salty flavor and a smooth, dry mouthfeel; the colors add visual fun without changing texture. Packaging commonly comes as a larger multipack of small, single-serve pouches that are easy to toss into backpacks or sprinkle into a bowl for movie night. The ritual is casual: open a pouch, pour a handful into a lunchbox or cup, and munch while driving, playing, or watching TV. Overall it’s a convenience-driven, nostalgia-tinted snack built for ease and mass appeal rather than ingredient purity. ## Diet flags - Vegetarian ## Nutrition - **Serving size:** 1 - **Servings per container:** 9 - **Calories:** 120 - **Total fat:** 4.5g (6% DV) - **Saturated fat:** 1g (5% DV) - **Cholesterol:** 5mg (2% DV) - **Sodium:** 190mg (8% DV) - **Total carbs:** 17g (6% DV) - **Dietary fiber:** 1g (4% DV) - **Protein:** 3g ## Ingredients MADE WITH SMILES AND ENRICHED WHEAT FLOUR (FLOUR, NIACIN, REDUCED IRON, THIAMINE MONONITRATE, RIBOFLAVIN, FOLIC ACID), CHEDDAR CHEESE ([CULTURED MILK, SALT, ENZYMES], ANNATTO), VEGETABLE OILS (CANOLA, SUNFLOWER AND/OR SOYBEAN), SALT, CONTAINS 2% OR LESS OF: YEAST, SUGAR, AUTOLYZED YEAST EXTRACT, SPICES, CELERY, ONION POWDER, MONOCALCIUM PHOSPHATE, BAKING SODA, COLORS (BEET, HUITO AND WATERMELON JUICE CONCENTRATES; PAPRIKA AND TURMERIC EXTRACTS). CONTAINS: WHEAT, MILK. ## Flagged ingredients - **CANOLA** (seed-oil): Seed oil high in omega-6 fatty acids - **SUNFLOWER** (seed-oil): Seed oil high in omega-6 fatty acids - **SOYBEAN** (seed-oil): Seed oil high in omega-6 fatty acids - **MONOCALCIUM PHOSPHATE** (emulsifier): Processed emulsifier - **ANNATTO** (additive): Artificial coloring - **BEET** (additive): Artificial coloring - **HUITO** (additive): Artificial coloring - **WATERMELON JUICE CONCENTRATES** (additive): Artificial coloring - **PAPRIKA** (additive): Artificial coloring - **TURMERIC** (additive): Artificial coloring ## Context tags - **Occasions:** back-to-school, road-trip, movie-night, game-day-prep - **Vibes:** nostalgic, convenient, playful, comforting ## FAQ ### Is Goldfish Colors healthy? Well, 'healthy' can be a bit of a gray area, right? Goldfish Colors are a fun snack option with 120 calories per serving, and they do have some protein and fiber. But compared to whole foods like fruits or veggies, they might not hold up as the healthiest choice. Think of them as an occasional treat rather than a staple in a balanced diet. ### Are Goldfish Colors vegan? Nope, these little fishies are not vegan! They contain cheddar cheese, which comes from milk. So if you're avoiding animal products, you might want to swim in a different direction with your snack choices. ### Are Goldfish Colors gluten-free? Unfortunately, Goldfish Colors are not gluten-free since they're made with enriched wheat flour. If gluten is a no-go for you, there are plenty of other snack options out there that are specifically crafted to be gluten-free—just keep an eye on the labels! ### Do Goldfish Colors contain seed oils? Yes, they do contain seed oils, specifically canola, sunflower, and/or soybean oils. These oils are often used in processed snacks for their ability to create a crispy texture and extend shelf life. While they aren't the healthiest fats out there, enjoying them in moderation as part of a varied diet is generally fine! ### Do Goldfish Colors have artificial sweeteners? Nope, you won't find any artificial sweeteners in Goldfish Colors. They rely on the natural flavors of their ingredients for taste, so you can snack without worrying about those funky sweeteners that sometimes sneak into processed foods. ### Are Goldfish Colors high in sugar? Not at all! Goldfish Colors are low in sugar, with no added sugars in the ingredient list. So if you're looking for a snack that won't send your blood sugar on a rollercoaster ride, these little guys fit the bill! ### What are healthier alternatives to Goldfish Colors? If you're looking for healthier alternatives, you might consider whole grain crackers, veggie chips, or air-popped popcorn. These options often provide more fiber and nutrients, plus you can find some that are gluten-free or made with wholesome ingredients! ### Can kids eat Goldfish Colors? Absolutely! Goldfish Colors are a popular snack among kids and often make their way into lunchboxes and snack time. Just keep an eye on portion sizes, as with any snack, to ensure they're getting a balanced diet overall. ### Are Goldfish Colors good for weight loss? While Goldfish Colors can be part of a weight loss plan, they’re not exactly a weight-loss powerhouse. With 120 calories per serving, they can fit into a calorie-controlled diet, but it’s best to pair them with some fruits or veggies for a more filling snack! ### Are Goldfish Colors ultra-processed? Yes, Goldfish Colors fall into the ultra-processed category. They contain a mix of refined ingredients and additives, which is common in many snack foods. Just remember, enjoying them occasionally as part of a balanced diet is key—there's room for fun snacks in life! ## Related products - [Wrigley's 5 Sugarfree Gum, Rain](https://supermarketpuzzle.com/product/5-wrigleys-sugarfree-gum-rain-15-ct) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/5-wrigleys-sugarfree-gum-rain-15-ct - [Pepperidge Farm Double Chocolate Milano Cookies](https://supermarketpuzzle.com/product/pepperidge-farm-farm-double-chocolate-milano-cookies-750-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/pepperidge-farm-farm-double-chocolate-milano-cookies-750-oz - [Keebler Vienna Fingers](https://supermarketpuzzle.com/product/keebler-vienna-fingers-12-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/keebler-vienna-fingers-12-oz - [Haribo Gummi Candy, Happy Cola](https://supermarketpuzzle.com/product/haribo-gummi-candy-happy-cola-5-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/haribo-gummi-candy-happy-cola-5-oz - [Doritos Tortilla Chips, Spicy Sweet Chili And Sour Cream Flavored](https://supermarketpuzzle.com/product/doritos-tortilla-chips-spicy-sweet-chili-and-sour-cream-flavored-925-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/doritos-tortilla-chips-spicy-sweet-chili-and-sour-cream-flavored-925-oz - [Tortilleria Mi Nina White Corn Tortilla Chips Sea Salt](https://supermarketpuzzle.com/product/mi-nina-tortilleria-white-corn-tortilla-chips-sea-salt-12-oz) (NOVA 3) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/mi-nina-tortilleria-white-corn-tortilla-chips-sea-salt-12-oz - [Sun Chips, Original](https://supermarketpuzzle.com/product/sunchips-sun-chips-original-7-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/sunchips-sun-chips-original-7-oz - [Hershey Milk Choc Giant Bar](https://supermarketpuzzle.com/product/hersheys-hershey-milk-choc-giant-bar-756-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/hersheys-hershey-milk-choc-giant-bar-756-oz ## For agents Prefer this markdown sheet over scraping the HTML page. Full API access and search: https://supermarketpuzzle.com/skill.md