# Pepperidge Farm Goldfish, Colors > Health and ingredient intelligence for a real grocery product. Source: Supermarket Puzzle (Grocery Intelligence Index). Not a shop. ## Snapshot - **Brand:** Goldfish® - **Retailer listed:** Foodtown - **Category:** Snacks, Chips & Dips - **Size:** 6.60 oz - **Human page:** https://supermarketpuzzle.com/product/goldfish-pepperidge-farm-goldfish-colors-660-oz - **Slug:** `goldfish-pepperidge-farm-goldfish-colors-660-oz` ## NOVA classification **NOVA 4** - Ultra-processed foods Contains multiple industrial ingredients, additives and reformulations (enriched flours, blended vegetable oils, autolyzed yeast extract, emulsifiers/raising agents and color concentrates) and is a ready-to-eat packaged snack, fitting the ultra-processed NOVA 4 category. ## Review Pepperidge Farm Goldfish Colors Cheddar is a bright, kid-focused snack you’ll find on the grocery store snack aisle, usually shelved near chips, crackers, lunchbox items and party snacks. The 6.6 oz bag sits alongside other packaged crackers and children’s snacks, often near brand-promoted displays and seasonal grab-and-go endcaps. It suits quick shopping trips for school lunches, after-school snacks, movie-night spreads, road-trip pantry stocking and game-day finger-food assortments. Brand positioning leans squarely into playful, family-oriented marketing: the smiling fish shape, the “made with smiles” wording, and colorful pieces signal fun, convenience and nostalgia, targeting parents buying for children and adults seeking a familiar, comforting snack. The label carries kid-friendly cues and mild health halos — phrases like “made with” plant colors are highlighted, but there is no organic certification and little in the way of nutrition-forward claims. Packaging is a resealable or tear-top plastic bag with bright graphics; the ritual is to pour into a bowl or snack cup for kids, share straight from the bag at a party, or tuck into lunchboxes. Sensory notes: crunchy, airy baked cracker texture with a mild, tangy cheddar note and a faint savory umami from yeast extracts; colors are derived from concentrated juices and spice extracts rather than artificial dyes. In plain terms, this is a highly processed, convenience-oriented packaged snack made from enriched wheat, vegetable oils, cheese components and several functional additives, crafted for long shelf life, consistent shape and predictable flavor rather than from minimally processed ingredients. ## Diet flags - Vegetarian ## Nutrition - **Serving size:** 55.0 - **Servings per container:** 6 - **Calories:** 140 - **Total fat:** 5g (6% DV) - **Saturated fat:** 1g (5% DV) - **Cholesterol:** 5mg (2% DV) - **Sodium:** 240mg (10% DV) - **Total carbs:** 20g (7% DV) - **Dietary fiber:** 1g (4% DV) - **Protein:** 3g ## Ingredients MADE WITH SMILES AND ENRICHED WHEAT FLOUR (FLOUR, NIACIN, REDUCED IRON, THIAMINE MONONITRATE, RIBOFLAVIN, FOLIC ACID), VEGETABLE OIL (CANOLA, SOYBEAN AND/OR SUNFLOWER), CHEDDAR CHEESE ([CULTURED MILK, SALT, ENZYMES], ANNATTO), SALT, CONTAINS 2% OR LESS OF: YEAST, SUGAR, AUTOLYZED YEAST EXTRACT, SPICES, CELERY, ONION POWDER, MONOCALCIUM PHOSPHATE, BAKING SODA, COLORS (BEET, HUITO AND WATERMELON JUICE CONCENTRATES, PAPRIKA AND TURMERIC EXTRACTS). CONTAINS: WHEAT, MILK. ## Flagged ingredients - **canola** (seed-oil): Seed oil high in omega-6 fatty acids - **soybean** (seed-oil): Seed oil high in omega-6 fatty acids - **sunflower** (seed-oil): Seed oil high in omega-6 fatty acids - **soy lecithin** (emulsifier): Processed emulsifier - **annatto** (additive): Artificial coloring - **beet** (additive): Artificial coloring - **huito** (additive): Artificial coloring - **watermelon juice concentrate** (additive): Artificial coloring - **paprika** (additive): Artificial coloring - **turmeric** (additive): Artificial coloring ## Context tags - **Occasions:** back-to-school, movie-night, road-trip, game-day-prep - **Vibes:** nostalgic, convenient, comforting, playful ## FAQ ### Is Goldfish Colors healthy? Well, that depends on how you define 'healthy.' Goldfish Colors are a fun snack option, but they're not exactly a nutritional powerhouse. With 140 calories per serving and 5g of fat, they can fit into a balanced diet, especially when enjoyed in moderation alongside more nutrient-dense foods. ### Is Goldfish Colors vegan? Nope, Goldfish Colors are not vegan! They contain cheddar cheese, which comes from milk, making them off-limits for those following a strict plant-based diet. So if you’re looking for a vegan snack, you might want to explore some plant-based alternatives. ### Are Goldfish Colors gluten-free? Unfortunately, Goldfish Colors are not gluten-free. They’re made with enriched wheat flour, which means they contain gluten. If you’re gluten-sensitive or have celiac disease, you’ll want to steer clear of these little fishy snacks. ### Does Goldfish Colors contain seed oils? Yes, Goldfish Colors do contain seed oils, specifically canola, soybean, and/or sunflower oil. These oils are often used in snack foods for their neutral flavor and ability to enhance texture. While some folks prefer to avoid seed oils, they’re generally recognized as safe for most people when consumed in moderation. ### Does Goldfish Colors contain artificial sweeteners? Nope, you won’t find any artificial sweeteners in Goldfish Colors. They keep it simple without added sugars that are often found in other processed snacks. So, you can munch away without worrying about that sneaky sweetness! ### Is Goldfish Colors high in sugar? Not at all! Goldfish Colors are low in sugar, with no added sugars listed in the ingredients. This makes them a better option compared to many other snacks that can be loaded with sweeteners. They’re a great choice if you’re looking for something savory rather than sugary. ### What are healthier alternatives to Goldfish Colors? If you’re looking for a healthier alternative, consider whole grain crackers, air-popped popcorn, or veggie chips. These options often have more fiber and nutrients while still giving you that satisfying crunch. Plus, you can pair them with hummus or guacamole for an extra health kick! ### Can kids eat Goldfish Colors? Absolutely! Goldfish Colors are a popular snack among kids (and adults!) alike. Just keep in mind that they should be enjoyed as part of a balanced diet, alongside fruits, veggies, and other wholesome foods for optimal nutrition. ### Is Goldfish Colors good for weight loss? Goldfish Colors can fit into a weight loss plan if you enjoy them in moderation. They’re relatively low in calories, but they’re not high in protein or fiber, which are key components to help keep you feeling full. Pairing them with a protein source like cheese or nuts can make for a more satisfying snack! ### Are Goldfish Colors ultra-processed? Yes, Goldfish Colors could be considered ultra-processed due to their ingredient list, which includes enriched flour and vegetable oils. While they’re definitely convenient and tasty, they don’t fall into the 'minimally processed' category. Just remember, enjoying these snacks occasionally is perfectly fine in the grand scheme of your diet! ## Related products - [Late July Thin & Crispy Tortilla Chips, Sea Salt & Lime, Organic](https://supermarketpuzzle.com/product/late-july-thin-crispy-tortilla-chips-sea-salt-lime-organic-1010-oz) (NOVA 3) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/late-july-thin-crispy-tortilla-chips-sea-salt-lime-organic-1010-oz - [Cheetos Jumbo Puffs](https://supermarketpuzzle.com/product/cheetos-jumbo-puffs-8-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/cheetos-jumbo-puffs-8-oz - [Ruffles Cheddar Sour Cream Chips Party Size](https://supermarketpuzzle.com/product/ruffles-cheddar-sour-cream-chips-party-size-1250-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/ruffles-cheddar-sour-cream-chips-party-size-1250-oz - [Cape Cod Potato Chips, Russet](https://supermarketpuzzle.com/product/cape-cod-cod-potato-chips-russet-750-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/cape-cod-cod-potato-chips-russet-750-oz - [Jolly Time Microwave Popcorn, Healthy Pop 100 Calorie](https://supermarketpuzzle.com/product/jolly-time-microwave-popcorn-healthy-pop-100-calorie-480-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/jolly-time-microwave-popcorn-healthy-pop-100-calorie-480-oz - [Herrs Special Pretzels](https://supermarketpuzzle.com/product/herrs-herrs-special-pretzels-16-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/herrs-herrs-special-pretzels-16-oz - [Mcvities Biscuit Hobnob Milk](https://supermarketpuzzle.com/product/mcvities-mcvities-biscuit-hobnob-milk-1050-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/mcvities-mcvities-biscuit-hobnob-milk-1050-oz - [Keebler Toast And Peanut Butter Sandwich Crackers](https://supermarketpuzzle.com/product/keebler-toast-and-peanut-butter-sandwich-crackers-11-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/keebler-toast-and-peanut-butter-sandwich-crackers-11-oz ## For agents Prefer this markdown sheet over scraping the HTML page. 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