# Goldfish Baked Snack Crackers, Cheddar, On The Go! Packs 20 ea

> Health and ingredient intelligence for a real grocery product. Source: Supermarket Puzzle (Grocery Intelligence Index). Not a shop.

## Snapshot

- **Brand:** Goldfish®
- **Retailer listed:** Foodtown
- **Category:** Snacks, Chips & Dips
- **Size:** 20 ea
- **Human page:** https://supermarketpuzzle.com/product/goldfish-goldfish-baked-snack-crackers-cheddar-on-the-go-packs-20-ea-20-ea
- **Slug:** `goldfish-goldfish-baked-snack-crackers-cheddar-on-the-go-packs-20-ea-20-ea`

## NOVA classification

**NOVA 4** - Ultra-processed foods

Contains industrial ingredients and formulations (enriched flours, vegetable oils, autolyzed yeast extract, added emulsifiers/raising agents) and is produced as a ready-to-eat packaged snack, consistent with ultraprocessed (NOVA 4) products.

## Review

Goldfish Baked Snack Crackers (Cheddar) On The Go! Packs come as a box of 20 individually portioned 1-ounce pouches, making them a fixture in the crackers & salty snacks aisle next to other kid-focused packaged crackers, lunchbox-ready snacks, and single-serve chips. Shoppers will spot them near cookie packs, granola bars, and other portable snack stacks aimed at convenience and school lunches. These bite-sized, fish-shaped crackers are marketed as a playful, family-friendly snack—brightly packaged with a smiling mascot and Pepperidge Farm/Goldfish branding that skews toward parents shopping for children but also appeals to nostalgic adults. Label messaging leans into household-friendly health halos: “100% real Cheddar cheese,” “no artificial flavors or preservatives,” and the whimsical “made with smiles,” though there’s no organic or non-GMO certification. In plain terms the product is a baked, industrially formulated cracker made from enriched wheat flour, vegetable oils, cheese, and flavor enhancers—processed into a consistent texture and long shelf life. Sensory notes: a uniform golden-orange color, crisp crunchy bite with a light oily sheen, mildly salty and cheesy flavor, and a compact, portable pouch ritual—tear, pour into a lunchbox or handful-sized snack while commuting or watching a movie. Typical uses include school lunches, road-trip munching, quick office snacks, or paired with soup for a playful crunch. The product’s story in American grocery culture is that of an easy, reassuringly familiar comfort snack: child-focused, convenient, and engineered for portability and repeat purchases rather than gourmet or whole-food cooking.

## Diet flags

- Vegetarian

## Nutrition

- **Serving size:** 1 oz
- **Servings per container:** 20
- **Calories:** 130
- **Total fat:** 0g (0% DV)
- **Saturated fat:** 1g (5% DV)
- **Cholesterol:** 10mg (3% DV)
- **Sodium:** 240mg (10% DV)
- **Total carbs:** 19g (7% DV)
- **Dietary fiber:** 1g (4% DV)
- **Protein:** 3g

## Ingredients

MADE WITH SMILES AND ENRICHED WHEAT FLOUR (FLOUR, NIACIN, REDUCED IRON, THIAMINE MONONITRATE, RIBOFLAVIN, FOLIC ACID), CHEDDAR CHEESE ([CULTURED MILK, SALT, ENZYMES], ANNATTO), VEGETABLE OILS (CANOLA, SUNFLOWER AND/OR SOYBEAN), SALT, CONTAINS 2% OR LESS OF: YEAST, SUGAR, AUTOLYZED YEAST EXTRACT, PAPRIKA, SPICES, CELERY, ONION POWDER, MONOCALCIUM PHOSPHATE, BAKING SODA. 
CONTAINS: WHEAT, MILK.

## Flagged ingredients

- **canola** (seed-oil): Seed oil high in omega-6 fatty acids
- **soybean** (seed-oil): Seed oil high in omega-6 fatty acids
- **monocalcium phosphate** (emulsifier): Processed emulsifier

## Context tags

- **Occasions:** back-to-school, road-trip, game-day-prep
- **Vibes:** nostalgic, convenient, comforting

## FAQ

### Is the Goldfish Cheddar On The Go! Pack healthy?

Well, that depends on what you mean by healthy! Each serving has 130 calories and 3 grams of protein, which can be a nice snack option if you're looking for something quick. Just keep in mind it's not exactly a superfood — it's a fun snack meant to be enjoyed in moderation.

### Are the Goldfish Cheddar crackers vegan?

Nope, these little fishies are not vegan. They contain cheddar cheese, which is made from cultured milk, so if you're avoiding animal products, you might want to swim in another snack direction!

### Can I eat Goldfish Cheddar if I'm gluten-free?

Unfortunately, these Goldfish are not gluten-free, as they are made with enriched wheat flour. If you need to steer clear of gluten, there are plenty of other crunchy snacks out there that cater to that diet!

### Do these Goldfish contain seed oils?

Yes, they do! The Goldfish Cheddar crackers are made with vegetable oils, including canola, sunflower, and/or soybean oils. While some people prefer to avoid seed oils, they can be part of a balanced diet — it really comes down to personal preference and how they fit into your overall eating pattern.

### Are there any artificial sweeteners in Goldfish Cheddar?

Nope, no artificial sweeteners here! These crackers don’t have any added sugars either, so you can enjoy them without worrying about hidden sweeteners sneaking in.

### Is Goldfish Cheddar high in sugar?

Not at all! Each serving contains zero grams of added sugars, making them a great option if you're looking for a savory snack without the sugar rush. Just remember, they’re still a processed snack, so balance is key!

### What are some healthier alternatives to Goldfish Cheddar?

If you’re looking for something a bit more nutrient-dense, consider air-popped popcorn, roasted chickpeas, or whole grain crackers with hummus. These options can provide more fiber and protein, plus they often come with fewer processed ingredients!

### Can kids eat Goldfish Cheddar?

Absolutely! Kids love the fun shapes and cheesy flavor. Just keep an eye on portion sizes, as with any snack, to ensure they’re getting a balanced diet overall.

### Is Goldfish Cheddar good for weight loss?

It can fit into a weight loss plan if you're mindful about portion sizes! At 130 calories per ounce, they can make a satisfying snack when paired with something nutritious, like a piece of fruit or some veggies. Just remember, moderation is key!

### Are Goldfish Cheddar ultra-processed?

They’re definitely on the processed side of the snack spectrum! With enriched wheat flour and a few other ingredients, they are not as minimally processed as whole foods, but they can still be enjoyed in moderation as part of a varied diet.

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