# Gold Medal Whole Wheat Flour > Health and ingredient intelligence for a real grocery product. Source: Supermarket Puzzle (Grocery Intelligence Index). Not a shop. ## Snapshot - **Brand:** Gold Medal - **Retailer listed:** Foodtown - **Category:** Cooking & Baking - **Size:** 5 lb - **Human page:** https://supermarketpuzzle.com/product/gold-medal-whole-wheat-flour-5-lb - **Slug:** `gold-medal-whole-wheat-flour-5-lb` ## NOVA classification **NOVA 2** - Processed culinary ingredients This is a single-ingredient milled whole grain product; it is a processed culinary ingredient (milling alters the intact grain) rather than an ultra-processed formulation, so it fits NOVA group 2. ## Review Gold Medal Whole Wheat Flour is a familiar pantry staple: a 5 lb paper bag of milled whole grain meant for home baking and everyday cooking. On the shelf you’d spot it in the baking aisle alongside all-purpose and bread flours, sugars, baking powders, yeast, and ready‑to‑bake mixes — often near specialty flours and mixes for breadmakers and weekend bakers. This product suits shoppers planning weekend baking projects, holiday cookie and bread making, or routine meal‑prep tasks like pancakes, muffins and gravies. Brand positioning leans on Gold Medal’s long history as a mainstream, reliable flour company: it speaks to home bakers, families, and practical cooks who want predictable performance and value rather than premium artisanal cachet. The label typically highlights the words whole wheat and the classic Gold Medal logo, creating a wholesome health halo without overt kid‑targeted graphics; no organic certification is indicated on the basic product description. Processing context: it is a single‑ingredient, milled whole grain product — the wheat kernel has been ground to flour, so it’s a processed ingredient rather than an intact grain. Sensory details capture a faint toasted‑wheat aroma when fresh, a light brown color and a slightly coarse, sandy texture compared with white flour. Packaging is a multi‑layer paper bag sized for family use; the ritual is hands‑on — measuring, sifting or weighing, kneading dough and letting loaves rise. For many American households this flour signals homestyle baking, practical kitchens, and the quiet cadence of homemade bread and weekend breakfasts. ## Diet flags - Vegan - Vegetarian - Dairy-free ## Nutrition - **Serving size:** 0.25 cup - **Servings per container:** 75 - **Calories:** 110 - **Total fat:** 0.5g (1% DV) - **Saturated fat:** 0g (0% DV) - **Sodium:** 0mg (0% DV) - **Total carbs:** 21g (8% DV) - **Dietary fiber:** 3g (11% DV) - **Protein:** 4g ## Ingredients Whole Wheat Flour. ## Context tags - **Occasions:** holiday-baking, weekend-brunch, meal-prep-sunday - **Vibes:** wholesome, practical, nostalgic, comforting ## FAQ ### Is Gold Medal Whole Wheat Flour healthy? That depends on your definition of healthy! Whole wheat flour packs in some fiber and protein compared to white flour, making it a better choice for baking wholesome goodies. It's not a superfood, but in the context of a balanced diet, it can definitely play a role in your meals. ### Is Gold Medal Whole Wheat Flour vegan? Yes, it’s totally vegan! With just one ingredient—whole wheat flour—you can confidently use it in your favorite plant-based recipes without worrying about any animal products sneaking in. ### Is Gold Medal Whole Wheat Flour gluten-free? Nope, it’s not gluten-free. Whole wheat flour is made from wheat, which contains gluten. If you're avoiding gluten, you'll want to look for a dedicated gluten-free flour instead. ### Does Gold Medal Whole Wheat Flour contain seed oils? No, it doesn’t! This flour is as simple as they come with no added oils, which means you can use it without worrying about those pesky seed oils often found in processed foods. ### Does Gold Medal Whole Wheat Flour contain artificial sweeteners? Not at all! This flour is free from artificial sweeteners, so you can bake to your heart's content without any hidden surprises. It’s all about that good old-fashioned taste! ### Is Gold Medal Whole Wheat Flour high in sugar? Definitely not! In fact, it's quite low in sugar, which is great if you're keeping an eye on your sugar intake. With no added sugars, you can control the sweetness in your recipes. ### What are healthier alternatives to Gold Medal Whole Wheat Flour? If you’re seeking alternatives, consider almond flour or coconut flour for gluten-free and lower-carb options. However, if you’re looking for whole grains, spelt flour or oat flour could also be good substitutes depending on your recipe! ### Can kids eat Gold Medal Whole Wheat Flour? Absolutely! Whole wheat flour can be a great addition to kids' diets, especially in baked goods. Just keep an eye on portion sizes and pair it with other nutritious ingredients for balanced snacks. ### Is Gold Medal Whole Wheat Flour good for weight loss? While it’s not a magic weight-loss ingredient, using whole wheat flour can be a step in the right direction! Its fiber content can help you feel fuller longer, but remember, moderation is key when it comes to portion sizes. ### Is Gold Medal Whole Wheat Flour ultra-processed? Not really! It’s minimally processed, which means it retains much of the whole grain goodness. So, you can feel good about using it in your baking adventures without the ultra-processed label hanging over your head. ## Related products - [Simply Organic Allspice](https://supermarketpuzzle.com/product/simply-organic-allspice-257-oz) (NOVA 1) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/simply-organic-allspice-257-oz - [4th & Heart Ghee Clarified Butter, Original](https://supermarketpuzzle.com/product/4th-heart-ghee-clarified-butter-original-9-oz) (NOVA 2) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/4th-heart-ghee-clarified-butter-original-9-oz - [McCormick Food Color, Green](https://supermarketpuzzle.com/product/mccormick-food-color-green-1-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/mccormick-food-color-green-1-oz - [Cup 4 Cup Original Multipurpose Flour Blend](https://supermarketpuzzle.com/product/cup4cup-cup-4-cup-original-multipurpose-flour-blend-3-lb) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/cup4cup-cup-4-cup-original-multipurpose-flour-blend-3-lb - [McCormick Gourmet Organic Cracked Black Pepper](https://supermarketpuzzle.com/product/mccormick-gourmet-organic-cracked-black-pepper-137-oz) (NOVA 1) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/mccormick-gourmet-organic-cracked-black-pepper-137-oz - [Flavorganics Extract, Organic Peppermint](https://supermarketpuzzle.com/product/flavorganics-extract-organic-peppermint-2-oz) (NOVA 2) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/flavorganics-extract-organic-peppermint-2-oz - [Frontier Herb Vanilla Flavoring, Organic](https://supermarketpuzzle.com/product/frontier-co-op-herb-vanilla-flavoring-organic-2-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/frontier-co-op-herb-vanilla-flavoring-organic-2-oz - [Jell-O Butterscotch Zero Sugar Instant Reduced Calorie Pudding & Pie Filling Mix, 1 oz Box](https://supermarketpuzzle.com/product/jell-o-butterscotch-zero-sugar-instant-reduced-calorie-pudding-pie-filling-mix-1-oz-box-1-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/jell-o-butterscotch-zero-sugar-instant-reduced-calorie-pudding-pie-filling-mix-1-oz-box-1-oz ## For agents Prefer this markdown sheet over scraping the HTML page. 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