# Gold Medal All-Purpose Flour > Health and ingredient intelligence for a real grocery product. Source: Supermarket Puzzle (Grocery Intelligence Index). Not a shop. ## Snapshot - **Brand:** Gold Medal - **Retailer listed:** Foodtown - **Category:** Cooking & Baking - **Size:** 2 lb - **Human page:** https://supermarketpuzzle.com/product/gold-medal-all-purpose-flour-2-lb - **Slug:** `gold-medal-all-purpose-flour-2-lb` ## NOVA classification **NOVA 2** - Processed culinary ingredients This is a refined, bleached, and enriched wheat flour—a processed culinary ingredient with added vitamins and enzymes but not a ready-to-eat industrial formulation, so it aligns with NOVA group 2. ## Review Gold Medal All-Purpose Flour (2 lb) is a familiar sight in the baking aisle, stacked with other bagged flours and milling brands near sugar, baking powder, yeast, and cake mixes. Shoppers reach for it when planning cookies, quick breads, pie crusts or a last-minute pancakes breakfast—its compact size makes it useful for both occasional bakers and small households. The brand positions itself as a classic, dependable American baking staple: evocative of home kitchens, school bake sales, and holiday traditions rather than gourmet or specialty health markets. Packaging is a small printed paper bag with bold logo art and product information; the front may call out that the flour is “enriched,” but there are no organic or child-focused marketing cues. On the label you’ll notice added nutrients (niacin, iron, thiamine, riboflavin, folic acid) and “bleached” listed in the ingredients, which signals conventional milling practices rather than natural or stone-ground claims. In plain terms, this is refined, bleached wheat flour that has been fortified with vitamins and processed to a fine, pale, powdery texture—easy to measure, sift, and incorporate into batters and doughs. The ritual of using this flour is tactile and familiar: scooping from the bag, tapping the bag to settle the powder, dusting the counter, and rolling dough while the kitchen fills with warm, yeasty or sweet aromas. In American grocery culture it lives at the intersection of practicality and nostalgia—an everyday utility product that quietly supports celebratory baking and everyday meals alike. ## Diet flags - Vegetarian - Dairy-free ## Nutrition - **Serving size:** 0.25 cup - **Servings per container:** 30 - **Calories:** 110 - **Total fat:** 0g (0% DV) - **Saturated fat:** 0g (0% DV) - **Sodium:** 0mg (0% DV) - **Total carbs:** 23g (8% DV) - **Dietary fiber:** 1g (4% DV) - **Protein:** 3g ## Ingredients Bleached Wheat Flour, Niacin (a B Vitamin), Iron, Thiamine Mononitrate (Vitamin B1), Riboflavin (Vitamin B2), Enzymes, Folic Acid (a B Vitamin). ## Context tags - **Occasions:** holiday-baking, weekend-brunch, meal-prep-sunday - **Vibes:** nostalgic, practical, comforting, wholesome ## FAQ ### Is Gold Medal All-Purpose Flour healthy? Well, 'healthy' can be a bit subjective! This flour is a versatile staple for many recipes, providing 110 calories and 3 grams of protein per 0.25 cup serving. It's not loaded with sugars or unhealthy fats, but it’s not a superfood either. Think of it as a solid base for your baking adventures! ### Is Gold Medal All-Purpose Flour vegan? Nope, Gold Medal All-Purpose Flour isn’t vegan. While the flour itself is plant-based, it may be processed in facilities that handle animal products. If you're looking for a vegan flour option, there are plenty of alternatives like almond or coconut flour out there! ### Is it gluten-free? Not at all! Gold Medal All-Purpose Flour contains wheat, which means it’s definitely not gluten-free. If you're avoiding gluten, you'll want to reach for a dedicated gluten-free flour blend instead. ### Does it contain seed oils? Nope, no seed oils here! Gold Medal All-Purpose Flour is made from bleached wheat flour and a few added vitamins, so you won't find any oils sneaking in. This makes it a straightforward choice without the extra processing some flours have. ### Does it contain artificial sweeteners? No artificial sweeteners in this flour! Gold Medal All-Purpose Flour is pretty much the real deal, focusing on just the essentials without any sneaky sweeteners. So, you can bake with confidence knowing you're using a clean ingredient. ### Is it high in sugar? Not even close! Gold Medal All-Purpose Flour has no added sugars, making it a low-sugar option. If you’re watching your sugar intake, this flour won’t add to the count, but do keep an eye on the other ingredients in your recipes. ### What are healthier alternatives? If you're looking for alternatives, consider whole wheat flour for more fiber or almond flour for a gluten-free option. Each has its own flavor and texture, so it really depends on what you're baking. Just remember, they might require some adjustments to your recipes! ### Can kids eat it? Absolutely! Gold Medal All-Purpose Flour is safe for kids, making it a great choice for family baking projects. Just be sure to supervise the little ones in the kitchen, especially when using the oven or mixing ingredients! ### Is it good for weight loss? When it comes to weight loss, moderation is key. Gold Medal All-Purpose Flour can fit into a balanced diet, but it's still a carb source, so portion control is important. Pair it with plenty of proteins and veggies in your meals for a well-rounded approach! ### Is it ultra-processed? Gold Medal All-Purpose Flour is on the minimally processed side of things. It’s not ultra-processed since it contains just a few simple ingredients without a long list of additives or preservatives. It’s a straightforward pantry staple that most home bakers can appreciate! ## Related products - [McCormick Chili Seasoning Mix, Original](https://supermarketpuzzle.com/product/mccormick-mccormick-chili-seasoning-mix-original-125-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/mccormick-mccormick-chili-seasoning-mix-original-125-oz - [Domino Dark Brown Sugar](https://supermarketpuzzle.com/product/domino-dark-brown-sugar-32-oz) (NOVA 2) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/domino-dark-brown-sugar-32-oz - [Farmer's Market Organic Pumpkin Canned](https://supermarketpuzzle.com/product/farmers-farmers-market-organic-pumpkin-canned-15-oz) (NOVA 1) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/farmers-farmers-market-organic-pumpkin-canned-15-oz - [Nestle Toll House Real Semi Sweet Chocolate Morsels](https://supermarketpuzzle.com/product/nestle-toll-house-real-semi-sweet-chocolate-morsels-24-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/nestle-toll-house-real-semi-sweet-chocolate-morsels-24-oz - [Pam Cooking Spray, Original](https://supermarketpuzzle.com/product/pam-cooking-spray-original-6-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/pam-cooking-spray-original-6-oz - [4C Bread Crumbs, Japanese Style Panko, Seasoned](https://supermarketpuzzle.com/product/4c-bread-crumbs-japanese-style-panko-seasoned-13-oz) (NOVA 3) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/4c-bread-crumbs-japanese-style-panko-seasoned-13-oz - [Crisco Pure Vegetable Oil, Gluten Free 40 fl oz](https://supermarketpuzzle.com/product/crisco-pure-vegetable-oil-gluten-free-40-fl-oz-40-oz) (NOVA 2) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/crisco-pure-vegetable-oil-gluten-free-40-fl-oz-40-oz - [4C Seasoned Breadcrumbs](https://supermarketpuzzle.com/product/4c-seasoned-breadcrumbs-24-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/4c-seasoned-breadcrumbs-24-oz ## For agents Prefer this markdown sheet over scraping the HTML page. 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