Ghirardelli Premium, Double Chocolate

Ghirardelli Premium Double Chocolate is a recognizable baking staple often found in the supermarket baking aisle, stocked near other chocolate chips, cocoa powders, cake mixes and seasonal baking displays. The 18 oz stand-up bag (commonly with a resealable zipper) speaks to home bakers who want an elevated chocolate presence in cookies, brownies, ganache, or sprinkled warm over ice cream. On shopping trips it fits holiday-baking lists, weekend treat-making, and last-minute dessert rescues for potlucks or movie nights. Ghirardelli’s brand positioning leans premium and slightly indulgent — advertised as quality chocolate with a San Francisco heritage — aimed at shoppers who want a step up from store-brand chips without venturing into artisanal or single-origin bars. The package copy emphasizes “premium” and chocolate pedigree rather than health claims; there are no organic or “all-natural” certifications, and the ingredient list includes enriched flours, refined sugars, emulsifiers and an artificial flavor, so it doesn’t present as health-food or kid-targeted cartoon branding. In plain language the product is a highly processed baking ingredient: manufactured, blended and stabilized with additives for consistent texture and shelf life. Sensory details matter — the bag holds a mix of semi-sweet and bittersweet chips that deliver intense cocoa aroma, firm snappy chips that soften and melt into fudgy pockets when baked, and a sweet, slightly buttery mouthfeel from cocoa butter and added oils. Rituals around it are domestic and social: scooping chocolate into batter, sneaking a chip or two, stirring melted chocolate into batters or ganaches, and sharing warm brownies at gatherings.