Frontera Salsa, Jalapeno Cilantro

Frontera Salsa Jalapeño Cilantro is a 16 oz refrigerated jar of medium-heat tomato salsa that reads like a shortcut to homemade Mexican flavor. On the shelf you’d find it in the refrigerated deli/dips case beside guacamoles, fresh pico de gallo, and other chilled salsas and dips — often near tortilla chips and fresh tortillas to suggest pairings. It fits a range of shopping occasions from quick weeknight dinners to party platters, marketed to shoppers who want bold, chef-inspired flavor without extensive prep. The brand leans into a gourmet-Mexican positioning: small-batch language, fire-roasted vegetables, and an association with restaurant-style authenticity aimed at adults who cook at home or host casual gatherings. Labels lean on health-friendly cues — “Gluten Free,” “Non-GMO Project Verified,” and the presence of organic apple cider and white distilled vinegar — while the ingredient list emphasizes recognizable items like tomatoes, roasted jalapeños, garlic, and cilantro. Processing is modestly industrial: the product is a ready-to-eat manufactured salsa that includes a stabilizer (xanthan gum) to maintain texture. Sensory details: a chunky, slightly saucy texture with bright tomato acidity, smoky fire-roast notes, fresh cilantro lift, and a mid-level jalapeño heat; the jar is typically a clear twist-off container designed for refrigerated display and home reuse. Rituals include spooning onto tacos, dunking chips at casual get-togethers, stirring into queso or soups, and keeping in the fridge for grab-and-go flavor boosts.