Frontera Salsa, Double Roasted Tomato

Frontera Double Roasted Tomato Salsa arrives in a 16-ounce refrigerated jar and reads like a crossover between street-vendor authenticity and grocery convenience. You’ll typically find it in the chilled dip and fresh salsa case near guacamole, refrigerated pico de gallo, tortilla chips, and prepared Mexican-style meals — sometimes shelved alongside premium jarred sauces. It’s positioned as a gourmet, chef-inspired option (Frontera is associated with elevated Mexican flavors), appealing to home cooks and families who want restaurant-style heat without the prep. The label leans on food-friendly health halos: Non-GMO Project Verified, “made in small batches,” and an ingredient list heavy on fire-roasted tomatoes and real peppers; there’s no kid-focused branding or cartooning, so the marketing skews adult and adventurous rather than child-oriented. In plain terms this is a commercially prepared, jarred salsa — processed for shelf life and texture — that uses stabilizers like xanthan gum and vinegar to hold its consistency. Sensory notes: a chunky, diced-tomato body with a smoky fire-roast flavor, mid-range jalapeño heat, flecks of roasted onion and garlic, and a bright cilantro finish; expect a slightly thick, spoonable texture. The ritual is familiar — open the jar, pour into a bowl for chips, spoon onto tacos, stir into queso, or fold into weeknight bowls. Its cultural story sits between street-food nostalgia and pantry practicality: authentic-sounding ingredients and bold flavor that promise an easy lift for casual gatherings, taco nights, and snack-time sharing.