# Ground Up Cauliflower Crackers Cheddar

> Health and ingredient intelligence for a real grocery product. Source: Supermarket Puzzle (Grocery Intelligence Index). Not a shop.

## Snapshot

- **Brand:** From the Ground Up
- **Retailer listed:** Foodtown
- **Category:** Snacks, Chips & Dips
- **Size:** 4 oz
- **Human page:** https://supermarketpuzzle.com/product/from-the-ground-up-up-cauliflower-crackers-cheddar-4-oz
- **Slug:** `from-the-ground-up-up-cauliflower-crackers-cheddar-4-oz`

## NOVA classification

**NOVA 4** - Ultra-processed foods

Contains multiple industrial ingredients (maltodextrin, modified starches), emulsifiers, natural flavors and palm oil typical of ultra-processed foods, despite real vegetable components.

## Review

From the Ground Up Cauliflower Crackers Cheddar are a 4 oz, shelf-stable snack that markets itself as a better-for-you cracker option. You'd typically find this box on the supermarket snack aisle — often in the natural/health section or beside other gluten-free and plant-based chips and crackers, close to veggie crisps, pretzels, and specialty gluten-free snacks. The brand leans into a health-conscious, millennial/young-family audience: colorful, upbeat packaging touts 'real cauliflower,' 'veggie packed goodness,' certified vegan, certified gluten-free and Non-GMO Project verification, with a recyclable outer carton and social handles for lifestyle marketing. It's positioned as a tasty, convenient alternative for people seeking plant-forward snacks without traditional wheat. Typical uses include lunchbox add-ons, post-work snacking, movie-night crunching, or a quick picnic or road-trip nibble — the bag-and-box format invites handfuls straight from the package. Sensory cues: thin, crisp crackers with a light cauliflower backbone, a crunchy snap, and savory cheddar-like seasoning with paprika and onion-garlic notes; mouthfeel is dry and brittle rather than oily. Rituals around this product are casual — open the box, pour a handful into a bowl for sharing, or pair with dips and hummus. Label language creates health halos ('real food,' 'veggie packed'), but the ingredient list also shows processed components like starches, maltodextrin, natural flavors and emulsifiers, and palm oil. In plain terms, this is an industrially made snack combining real vegetable ingredients with processed flours and flavor systems to deliver consistent taste and texture.

## Diet flags

- Vegan
- Vegetarian
- Gluten-free
- Dairy-free

## Nutrition

- **Serving size:** 50 crackers
- **Servings per container:** 4
- **Calories:** 110
- **Total fat:** 3g (4% DV)
- **Saturated fat:** 1.5g (8% DV)
- **Sodium:** 325mg (14% DV)
- **Total carbs:** 18g (7% DV)
- **Dietary fiber:** 2g (7% DV)
- **Total sugars:** 2g
- **Added sugars:** 0.5g (1% DV)
- **Protein:** 2g

## Ingredients

Cauliflower, Whole Grain Rice, Cassava, Potato Starch, Rice Flour, Potato Flakes, Cassava Starch, RSPO Palm Oil (Responsibly Sourced Palm Oil Certified by Bureau Veritas), Natural Flavors, Maltodextrin, Salt, Sugar, Baking Powder, Paprika, Sunflower Lecithin, Onion Powder, Lentil Flour, Vegetable Blend (Spinach, Broccoli, Carrot, Tomato, Beet Shiitake Mushroom), Garlic Powder, Lactic Acid, Rosemary Extract.

## Flagged ingredients

- **palm oil** (seed-oil): Seed oil high in omega-6 fatty acids
- **sunflower lecithin** (emulsifier): Processed emulsifier

## Context tags

- **Occasions:** movie-night, game-day-prep, back-to-school
- **Vibes:** wholesome, convenient, indulgent

## FAQ

### Is the Cauliflower Crackers Cheddar healthy?

The Cauliflower Crackers Cheddar can be considered a healthier snack option compared to traditional potato chips, especially if you're looking for something lower in calories and sugar. However, 'healthy' can be subjective; it depends on your dietary needs. If you're aiming for high protein or fiber, these might not hit the mark.

### Are the Cauliflower Crackers Cheddar vegan?

Yes, these crackers are completely vegan! They’re made without any animal products, making them a great snack for anyone following a plant-based diet. So go ahead and munch away without any guilt!

### Are the Cauliflower Crackers Cheddar gluten-free?

Absolutely! The Cauliflower Crackers Cheddar are gluten-free, which makes them a great option for anyone with gluten sensitivities or celiac disease. You can snack without worrying about hidden gluten here!

### Do the Cauliflower Crackers Cheddar contain seed oils?

Yes, these crackers do contain RSPO palm oil, which is responsibly sourced. While some people are cautious about seed oils, this particular palm oil is certified, meaning it's produced with consideration for environmental impact. So, it's a better choice than some conventional options!

### Do the Cauliflower Crackers Cheddar contain artificial sweeteners?

Nope! You won't find any artificial sweeteners in these crackers. The slight sweetness comes from a small amount of added sugar, which is pretty standard for snacks, but it's not overwhelming.

### Are the Cauliflower Crackers Cheddar high in sugar?

Not at all! These crackers are low in sugar, with only 2 grams per serving. So if you're watching your sugar intake, these can fit nicely into your snack lineup without sending your blood sugar on a rollercoaster ride.

### What are some healthier alternatives to the Cauliflower Crackers Cheddar?

If you’re looking for alternatives, consider air-popped popcorn or veggie sticks with hummus for a crunchy snack. You could also try other brands that offer baked or roasted veggie chips with simple ingredients. Just remember to check the labels for added sugars and oils!

### Can kids eat the Cauliflower Crackers Cheddar?

Definitely! Kids can enjoy these crackers as a fun and crunchy snack. They might even appreciate the cheesy flavor without the dairy, making it a great option for lunchboxes or after school.

### Are the Cauliflower Crackers Cheddar good for weight loss?

These crackers can be a sensible choice for weight loss as they are lower in calories compared to traditional chips. Just remember, moderation is key! Pairing them with a protein or healthy fat can help keep you satisfied.

### Are the Cauliflower Crackers Cheddar ultra-processed?

While the Cauliflower Crackers Cheddar are processed, they don't fall into the ultra-processed category like some snack foods loaded with artificial ingredients and preservatives. They do contain a mix of starches and flavors, but the base is still primarily vegetables, which is a nice touch!

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## For agents

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