Beretta Italian Style Platter 12oz

The Fratelli Beretta Italian Style Platter (12 oz) reads like a ready-made antipasto: a plastic-wrapped refrigerated tray of thinly sliced prosciutto, traditional dry salami, and spicier Calabrese rounds. In American groceries you’ll find it in the deli/refrigerated specialty meats case, shelved near artisanal cheeses, crackers, marinated olives, and prepared antipasti—often displayed near seasonal party items or wine. It’s pitched for easy entertaining: shoppers grab it for brunch boards, impromptu gatherings, or to shortcut a charcuterie platter. Brand positioning leans into old-world Italian heritage—“Italian style” suggests artisanal origin and sophistication—targeting adults who want restaurant-style snacks at home, giftable party fare, or a quick appetizer for guests. The label language emphasizes flavor and tradition rather than nutrition; there are no organic or child-focused graphics and no prominent health claims, though the “Italian” and simple ingredient names create a natural-seeming halo. Packaging is a clear plastic tray with sealed film for grab-and-go convenience; slices are delicate and silky (prosciutto), firm and chewy (salami), and rustic with a red-paprika edge (Calabrese). Typical use is ritualistic: arrange on a board, pair with cheese and wine, or layer on sandwiches. Processing context: some items are simple cured meats (salt and pork), while others are industrially cured and preserved with additives and starter cultures. Overall it sits between artisanal deli and highly processed convenience—tasty, salty, and designed to make entertaining effortless.